Marketing
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The Adjacent User Theory
20+ min read · 133 saves · Jul 20th · Guest Post by Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram) The following was written by Bangaly with contributions by other…
Recommender Systems in a Nutshell
4 min read · 76 saves · Jul 23rd · Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about recommender systems and the ways they are used.
How to Create a Not-Awkward Personalization Strategy
5 min read · 62 saves · Jul 20th · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute
35 Content Marketing Tips From Top Industry Experts
20+ min read · 61 saves · Jul 27th · The goal of this article is to help your content marketing efforts succeed in 2020 and beyond. Six industry experts provided advanced insights to…
Customer Experience Management cartoon
1 min read · 61 saves · Jul 19th · COVID-19 is drawing fresh attention to the promise of customer experience management (and all its ancillary marketing buzzwords shown in this cartoon). Yet there's…
2020 State of B2B Influencer Marketing Report from TopRank Marketing
6 min read · 57 saves · Jul 27th · My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated…
Too Much Creative Marketing is Stifled by Attribution
3 min read · 56 saves · Jul 28th · Rand Fishkin · You're listening to a podcast. The guest describes a product that sounds compelling, alluring, something you've been looking for... What happens next?
You May be Undermining Your Content Marketing
6 min read · 40 saves · Jul 29th · Explore how a dozen cognitive biases could work against your content marketing strategy – Content Marketing Institute
Influencer Marketing: Why Micro-Influencers are the Future
7 min read · 39 saves · Jul 20th · Micro-influencers are the backbone of the multi-billion dollar influencer marketing industry. Find out why you don’t need to be a celebrity to get paid…
Ann Handley
5 min read · 37 saves · Jul 19th · TA #65: 📞 The Best CTA (+ Why It Works); 40 Writing Tips Sent Sunday, July 19, 2020 View as plaintext Boston, Sunday, July…