The Best Articles in Marketing
The most useful articles and videos in Marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Marketing by Refind users in 2023.
Videos
Watch a video to get a quick overview.
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporat...
5 tips to writing emails that will always get you a reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»
What is ...?
New to Marketing? These articles make an excellent introduction.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
Google Analytics: A Guide for Beginners from Builtvisible
Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.
B2B Marketing: The Beginner’s Guide
Learn how to create a B2B marketing strategy.
«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've
How to ...?
How to Measure “Hard-to-Measure” Marketing Channels
I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter…
Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.
How to craft a useful and effective email footer
Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…
How to Become an Affiliate Marketer (5 Steps)
Start earning recurring, passive income.
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
Trending
These links are currently making the rounds in Marketing on Refind.
How to choose the right marketing channels for your startup
Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion & marketing advantages.
AI Marketing 2024: Key Trends & Tools
Discover the top AI marketing tools and trends of 2024 that are transforming the digital landscape.
How To Find Your Next Big Marketing Idea
Introducing the I.D.E.A. framework
How to Market to Experts
Don’t—write for them instead
«We live in an era defined by the death of one form of expertise—that of writers and publishers, establishing the norms—and the rise of a new one—that of experts speaking directly to their audiences.»
Master Guide to Marketing Metrics
Jon Miller discusses how to choose the right marketing metrics to effectively communicate the impact of marketing investment.
Short Articles
Short on time? Check out these useful short articles in Marketing—all under 10 minutes.
How to do product positioning
Making products is hard. The advice you get doesn't help much; either it's too vague to be useful or too specific to be applicable to your situation. These notes build a model of how products work…
Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
Learn how Steve Jobs managed to sway the world using simple yet powerful persuasion strategies that you can apply in your own life.
You Can't Hack Product Positioning
Why positioning determines victors in SaaS and AI.
190 ChatGPT Prompts Marketers Should Use
Here are 190 prompts that will help marketers get the most out of ChatGPT.
«Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.»
How to Build a Full-Funnel Marketing Strategy (w/ Example)
Simple and effective.
«Who are your customers? What problems do they have that you can solve? How do they find the solution to these problems? How can you create content to be a part of this journey?»
Long Articles
These are some of the most-read long-form articles in Marketing.
Against Automaticity
An explanation of why tricks like priming, nudge, the placebo effect, social contagion, the “emotional inception” model of advertising, most “cognitive biases,” and any fiel…
Prompt Engineering: A Guide for Marketers and Content Creators
Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
How to create a more effective homepage
A step-by-step guide on improving your homepage content & copy to increase conversion
A literary history of fake texts in Apple's marketing materials
Exploring the Applecore style
«orthographically correct banter»
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Marketing, including:

Guy Kawasaki
#Ididn’tpay. Chief evangelist @Canva 🎧 Host Remarkable People podcast http://remarkablepeople.com
Gary Vaynerchuk
Family First. CEO of @Vaynermedia. 🐈⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳

Rand Fishkin
Co-founder @SparkToro, husband to @everywhereist, cis (he/him), author of Lost & Founder. I post more interesting stuff at http://mastodon.social/@randfish
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in Marketing?
We follow dozens of thought leaders in Marketing, including Guy Kawasaki, Gary Vaynerchuk, Neil Patel, MarketingProfs, Rand Fishkin.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
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