The Best Articles in Marketing

Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…

«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»

Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.

Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.

Learn how to create a B2B marketing strategy.

«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»

Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've

I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types

Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.

Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…

Start earning recurring, passive income.

Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…

Affordable and effective.

Why positioning determines victors in SaaS and AI.

Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.

Learn HubSpot Blog team's plans for implementing artificial intelligence (AI) into their content strategy.

Douglas Hanna, Chief Operating Officer at Grafana Labs, explores the nuances of building and scaling revenue at an open-source company.

Here are 190 prompts that will help marketers get the most out of ChatGPT.

Elias Elmo Lewis created a formula that changed marketing forever. But his method applies beyond marketing. Here's how to think in funnels:

Are you spending too much on content, or not enough? Here's a framework to help.

5 advanced strategies for showcasing customer success (and prying open that wallet).

It took us two years to decide that AI is a force-multiplier for great writers. Here’s what we’ve learned in our experimentation with generative AI and human, and how you can make it work for you.

A step-by-step guide on improving your homepage content & copy to increase conversion

Those skills will be your investments.

Here are 25 ways to promote your business and drive more sales, complete with examples and resources for getting started.

If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.

Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…

«t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.»