The Best Articles in Marketing
The most useful articles and videos in Marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Marketing by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporat...
5 tips to writing emails that will always get you a reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»
What is ...?
New to Marketing? These articles make an excellent introduction.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
Google Analytics: A Guide for Beginners from Builtvisible
Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.
B2B Marketing: The Beginner’s Guide
Learn how to create a B2B marketing strategy.
«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've
How to ...?
How to Measure “Hard-to-Measure” Marketing Channels
I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter…
Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.
How to craft a useful and effective email footer
Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…
How to Become an Affiliate Marketer (5 Steps)
Start earning recurring, passive income.
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
Trending
These links are currently making the rounds in Marketing on Refind.
You Can't Hack Product Positioning
Why positioning determines victors in SaaS and AI.
How the HubSpot Blog Team Uses AI
Learn HubSpot Blog team's plans for implementing artificial intelligence (AI) into their content strategy.
Why Community Is the Most Important Trend in Marketing
Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to…
Prompt Engineering: A Guide for Marketers and Content Creators
Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
Short Articles
Short on time? Check out these useful short articles in Marketing—all under 10 minutes.
190 ChatGPT Prompts Marketers Should Use
Here are 190 prompts that will help marketers get the most out of ChatGPT.
How To Think In Funnels (And Achieve The Best Possible Outcomes)
Elias Elmo Lewis created a formula that changed marketing forever. But his method applies beyond marketing. Here's how to think in funnels:
The Quality Cliff: A Mental Model for CMOs
Are you spending too much on content, or not enough? Here's a framework to help.
How to Write a Case Study (That Actually Closes Deals)
5 advanced strategies for showcasing customer success (and prying open that wallet).
The Content Cyborg: How to Use AI Writing Tools in Content Marketing
It took us two years to decide that AI is a force-multiplier for great writers. Here’s what we’ve learned in our experimentation with generative AI and human, and how you can make it work for you.
Long Articles
These are some of the most-read long-form articles in Marketing.
How to create a more effective homepage
A step-by-step guide on improving your homepage content & copy to increase conversion
14 Universal Digital Marketing Skills You Can’t Ignore
Those skills will be your investments.
How To Promote Your Business: 25 Ways for 2023
Here are 25 ways to promote your business and drive more sales, complete with examples and resources for getting started.
SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups
If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.
The Elephant in the room: The myth of exponential hypergrowth
Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…
«t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.»
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Marketing, including:

Guy Kawasaki
#Ididn’tpay. Chief evangelist @Canva 🎧 Host Remarkable People podcast http://remarkablepeople.com
Gary Vaynerchuk
Family First. CEO of @Vaynermedia. 🐈⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳

Rand Fishkin
Co-founder @SparkToro, husband to @everywhereist, author of Lost & Founder. My Twitter account doesn't reply but http://mastodon.social/@randfish does
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Marketing, including:
SparkToro
We're an audience research tool that helps you discover people's sources of influence: who+what they follow, visit, read, watch, & listen-to.
Ahrefs
We make awesome SEO tools, powered by seriously big data. Sign up for our free weekly newsletter: http://ahrefs.com/newsletter 🌟
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
OpenView
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor in Marketing?
We monitor hundreds of sources in Marketing, including SparkToro, Ahrefs, Moz, OpenView, MarketingProfs, and many more.
Who are the thought leaders in Marketing?
We follow dozens of thought leaders in Marketing, including Guy Kawasaki, Gary Vaynerchuk, Neil Patel, MarketingProfs, Rand Fishkin.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
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