The Best Articles in Marketing

Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…

«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»

Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.

Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.

Learn how to create a B2B marketing strategy.

«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»

Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've

I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types

Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.

Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…

Start earning recurring, passive income.

Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…

Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion & marketing advantages.

Discover the top AI marketing tools and trends of 2024 that are transforming the digital landscape.

Introducing the I.D.E.A. framework

Don’t—write for them instead

«We live in an era defined by the death of one form of expertise—that of writers and publishers, establishing the norms—and the rise of a new one—that of experts speaking directly to their audiences.»

Jon Miller discusses how to choose the right marketing metrics to effectively communicate the impact of marketing investment.

Making products is hard. The advice you get doesn't help much; either it's too vague to be useful or too specific to be applicable to your situation. These notes build a model of how products work…

Learn how Steve Jobs managed to sway the world using simple yet powerful persuasion strategies that you can apply in your own life.

Why positioning determines victors in SaaS and AI.

Here are 190 prompts that will help marketers get the most out of ChatGPT.

«Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.»

Simple and effective.

«Who are your customers? What problems do they have that you can solve? How do they find the solution to these problems? How can you create content to be a part of this journey?»

An explanation of why tricks like priming, nudge, the placebo effect, social contagion, the “emotional inception” model of advertising, most “cognitive biases,” and any fiel…

Affordable and effective.

Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.

A step-by-step guide on improving your homepage content & copy to increase conversion

Exploring the Applecore style

«orthographically correct banter»