Marketing
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Why Marketing Flywheels Work
7 min read · 120 saves · May 26 · Rand Fishkin · The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn…
State of Marketing 2020: Innovation is top priority with 186% increase in AI adoption since 2018
5 min read · 94 saves · May 19 · Salesforce collected data from 7,000 marketing leaders across the globe for its sixth annual “State of Marketing” report. The report demonstrates the values that…
How artificial intelligence is transforming the future of digital marketing
2 min read · 85 saves · May 24 · From smart search options and personalised messaging to being used in campaigns and marketing, AI and machine learning are increasingly being used in digital…
Is Your Marketing Strategy Based on the Right Data?
4 min read · 79 saves · May 14 · The pandemic is changing consumers’ habits.
Are You Guilty of the One Thing That Kills Content Marketing?
5 min read · 71 saves · May 21 · Blog posts not converting? E-newsletters going unopened? Ignored on social media? You may not be doing this one thing – Content Marketing Institute
5 Brilliant Ways to Combine Traditional & Digital Marketing
5 min read · 66 saves · May 14 · Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional marketing with digital marketing is worth mastering. Here's how.
8 Things to Help Your Content Marketing Survive the Pandemic
9 min read · 64 saves · May 14 · Content Marketing Institute founder Joe Pulizzi shares eight things content marketers should be doing during this crisis.
How to Boost Your Content Marketing Team’s Efficiency
6 min read · 50 saves · May 20 · Your content marketing processes should let your team do the right work at the right time with as little waste as possible – Content…
Reflections on agile marketing by leading practitioners and analysts
7 min read · 41 saves · May 14 · Scott Brinker · The following is a guest post curated by Andrea Fryrear of AgileSherpas, sharing reflections from leading agile marketing practitioners and analysts on the findings…
How to Stop Wasting Money on Content Marketing
3 min read · 39 saves · May 22 · Strategy sessions may not be a new activity for your team, but you need them to have a new focus – a focus on…