New this week
Buffer
How These Small Businesses Are Winning At Email Marketing
Buffer
7 min read · May 24th · Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter.
Reader View · Shared by 84, including Tom Pick | #B2Bmarketing guy, Robert Rose
Marketing Week
The place where your ad is seen is as important as what it says
Marketing Week
3 min read · Jun 24th · Context-dependent memory means we recall things better in the same contexts where we first experienced them, which is key for point-of-sale advertising.
Reader View · Shared by 87
Harry Stebbings
20 Product: iPhone Creator, Tony Fadell on Marketing Lessons Learned from Steve Jobs, What is Truly Great…
Harry Stebbings
2 min read · Jun 23rd · Tony Fadell is one of the leading product thinkers of the last 30 years as one of the makers of the iPhone and iPod.
Reader View · Shared by 69
Foundation 🎧
Distribution Channels: What They Are and How to Use Them
Foundation 🎧
~19 min read · May 27th · Using distribution channels is a sure way to get your ideal customer to consume your content. But why should you care about these channels? Let’s take a trip.
Reader View · Shared by 23
divvyhq.com
How to Build a Marketing Strategy Template That Works for You
divvyhq.com
5 min read · Jun 16th · Streamline your marketing operations with a marketing strategy template that simplifies your work. Explore how to make it work for you.
Reader View · Shared by 41, including Robert Rose
Indie Hackers
How To Scale Content Creation [People, Tools, Users]
Indie Hackers
May 27th · 0 Comments by Raul Tiru
Shared by 83, including Raul Tiru 🌎
First Round
Here's What I Learned from Working with 50+ PR Firms
First Round
20+ min read · Jun 4th · Marked Point Founder Jenn Hirsch works with a lot of PR firms. She's seen the good, the bad and the ugly. Here's how you can spot them too.
Reader View · Shared by 24, including Josh Spector
Recently popular
Real Life
Influencer Creep — Real Life
Real Life
10 min read · Jun 9th · Self-documenting and self-branding are becoming basic to all forms of work
Reader View · Shared by 614, including Paolo Pedercini, Kyle Chayka, Leif & Direkt, Taylor Lorenz @ VidCon
Inc.
3 Lessons Marketers Can Learn From the Green Movement
Inc.
2 min read · Jun 10th · Marketers can learn from the ways that sustainability activists adapt their message to the audience, activate the desire to create change at scale, and share compelling, world-changing stories
Reader View · Shared by 361, including Thomas Pleil, Chris Isak
SparkToro
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
SparkToro
9 min read · Jun 3rd · I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My
Shared by 311, including Rand Fishkin, Stephanie A Kowalski, Thomas Pleil
demandcurve.com
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
demandcurve.com
~17 min read · Jun 13th · Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
Reader View · Shared by 203, including designshard, Thomas Pleil
CXL
Upselling and Cross-selling: 8 Examples and Why They Work
CXL
9 min read · Jun 16th · Check out these 6 examples of effective upselling and why they work. Increase your AOV with these upselling tips.
Reader View · Shared by 184, including Michael Kolade
Atlanta Magazine
What is it? An oral history of Izzy, the mascot marketing snafu of Olympic proportions
Atlanta Magazine
~15 min read · Jun 3rd · John Ryan settled on a character that was neither human nor animal. It resembled a blue tear, with hands sprouting three fingers and a thumb, lightning eyebrows, and a big, sheepish grin.
Reader View · Shared by 123
stackby.com
How to Build an Effective Marketing Operations Process
stackby.com
4 min read · Jun 17th · The success of your marketing campaigns depends upon how well your marketing operations team functions. Stackby gives one tool to manage all your marketing operations processes in one place.
Reader View · Shared by 102
Marketing Week
The place where your ad is seen is as important as what it says
Marketing Week
3 min read · Jun 24th · Context-dependent memory means we recall things better in the same contexts where we first experienced them, which is key for point-of-sale advertising.
Reader View · Shared by 87
Buffer
How These Small Businesses Are Winning At Email Marketing
Buffer
7 min read · May 24th · Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter.
Reader View · Shared by 84, including Tom Pick | #B2Bmarketing guy, Robert Rose
Indie Hackers
How To Scale Content Creation [People, Tools, Users]
Indie Hackers
May 27th · 0 Comments by Raul Tiru
Shared by 83, including Raul Tiru 🌎
All-time favorites
Backlinko
SEO in 2018: The Definitive Guide
Backlinko
From 2017 · This is the ultimate guide to dominating Google’s search results in 2018. And let me be clear about something: This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going see tested…
Reader View · Shared by 1274, including Ron Sela, Raul Tiru 🌎, Gail Gardner, designshard, AJ Ghergich, Steve Rayson, Shawn Venasse, Kevan Lee 👋, Aleyda Solis 🇺🇦, Prof. Arun Kumar वाघचौरे, Gabriele, Thomas Power, Paulmears, Mark Kaigwa, Herbert Bay, Brad Brooks, Klaus Eck, Edney Souza 🧙♂️, Rand Fishkin
buzzsumo.com
We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
buzzsumo.com
From 2017 · Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.
Summary · Reader View · Shared by 915, including Claudia Sommer, David Cochrane, AJ Ghergich, Ronell Smith, Aleyda Solis 🇺🇦, Chris Messina, John Jantsch, Herbert Bay, Chris Calo, Thomas Power, Mark Kaigwa, Steve Rayson, Ron McIntyre, Matthias Sala, Nick Lüthi, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Klaus Eck, Jo Alchin, Rosh Sillars, Martin Hoffmann
Ahrefs
Growth Hacking Tactics That Every Startup Needs To Know
Ahrefs
~13 min read · From 2015 · A complete, actionable list of growth hacking tactics you can use to supercharge the growth of your business and build your user base. FAST.
Reader View · Shared by 900, including Daniel Stefanovic, Chris Messina, Moritz Meenen, Peter Hogenkamp, Courtney Bolton ★, Bram Kanstein, Glenn Oberholzer, L. Taylor Banks, Matthias Sala, Herbert Bay, Rodrigo Prior, Shawn Venasse, Brent Summers, Thomas Power, Casey Smith, Raul Tiru 🌎, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, designshard, Parin Vachhani, Sara Usinger
Ahrefs
14 Universal Digital Marketing Skills You Can’t Ignore
Ahrefs
~12 min read · May 8th · Those skills will be your investments.
Reader View · Shared by 887, including Katja Evertz, AJ Ghergich, Oliver Raduner
Backlinko
Google Ranking Factors: The Complete List
Backlinko
From 2014 · A list of all 200 Google ranking factors. Here you'll learn the ranking signals that search engines use to rank pages and sites.
Shared by 872, including von Moerenburgh, Lluís Codina, Raul Tiru 🌎, Mike Ivars, Marie-Christine Schindler, Brandon Uttley, Shawn Venasse, Johannes Lenz, Sara Usinger, Marc Gasser, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Courtney Bolton ★, Hugo Londoño, Liza Sperling, 🟣 Antonio Vieira Santos #FutureOfWork, designshard, Parin Vachhani, L. Taylor Banks, Klaus Eck, Nick Lüthi
Fast Company
Personal branding for people who hate personal branding
Fast Company
5 min read · From 2019 · Self-promotion might not come naturally for some, but less outgoing people can use their natural strengths to create an authentic online presence.
Reader View · Shared by 853, including Klaus Eck, L. Taylor Banks, Michael Musgrove, Daniel Schwarz, Kate Nasser, Prof. Arun Kumar वाघचौरे, Shawn Venasse, Oliver Gassner / @oliverg@mastodon.social 💉🖖💚🎓, Alexandra Wong, Michael Carroll, Ines Bieler, Stephanie A Kowalski, Brandon Uttley, Gabriele, Mayhem, Just Mayhem., André Borges, ross, Ferit (at 🏠) 🌙, Thomas Power, Bernhard Huessy
longform.asmartbear.com
The Elephant in the room: The myth of exponential hypergrowth
longform.asmartbear.com
20+ min read · Mar 6th · Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…
Reader View · Shared by 837, including David Papandrew, David Pires, Kevin_Indig, Justin Jackson, Esther Schindler, Chris Agro | Agrotising, Rand Fishkin
priceonomics.com
The Content Marketing Handbook
priceonomics.com
From 2016 · A 30,000+ word blog post about how to write about information and make it spread. And something new from us: The Priceonomics Data Studio.
Reader View · Shared by 774, including Lluís Codina, Ron Sela, Tibor Martini 🇺🇦, Bjoern Negelmann, Shawn Venasse, Tarik ESSAADI, Melanie Deziel (she/her), Liza Sperling, David Luescher, Rodrigo Prior, Courtney Bolton ★, Su Franke, Klaus Eck, Mark Kaigwa, Steve Rayson, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Parin Vachhani, Bill Widmer, Thomas Power, Sorin Amzu
saijogeorge.com
The Best SEO & Marketing Tools curated by Saijo George
saijogeorge.com
From 2015 · Curated links to various SEO & marketing websites, handpicked by Saijo George. Find all the best SEO Tool in one location.
Shared by 766, including Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Sorin Amzu, Stephanie A Kowalski, Lluís Codina, Helmi, Casey Smith, Zee, Chloe Abrasada, Shawn Venasse, Dominik Grolimund, Connecticut SEO, David Luescher, Manuel González, Mike Ivars, Klaus Eck, L. Taylor Banks, Parin Vachhani, Katja Evertz, almagentia369, Raul Tiru 🌎
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