The Best Articles in Marketing
The most useful articles in Marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Marketing by Refind users.
Videos
Watch a video to get a quick overview.
5 tips to writing emails that will always get you a reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»
What is ...?
New to Marketing? These articles make an excellent introduction.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
Google Analytics: A Guide for Beginners from Builtvisible
Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.
B2B Marketing: The Beginner’s Guide
Learn how to create a B2B marketing strategy.
«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've
How to ...?
How to Measure “Hard-to-Measure” Marketing Channels
I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter…
Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.
How to Become an Affiliate Marketer (5 Steps)
Start earning recurring, passive income.
How to craft a useful and effective email footer
Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
Trending
These links are currently making the rounds in Marketing on Refind.
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I'd say things like: "we need to be
Brand Awareness Vs. Reach: What’s the Difference?
Brand awareness and reach are two sides of the same coin - this article will demystify the difference and help you increase and measure both.
Memes & Monetization: Can You Make Money from Memes? by Liz Hagelthorn
This piece highlights the current landscape for viral organic content, maps the key players and describes the financial side of meme creation.
Why Marketers Should Follow Their Audiences, Not Predict the Future
It's 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps
The Content Cyborg: How to Use AI Writing Tools in Content Marketing
It took us two years to decide that AI is a force-multiplier for great writers. Here’s what we’ve learned in our experimentation with generative AI and human, and how you can make it work for you.
Short Articles
Short on time? Check out these useful short articles in Marketing—all under 10 minutes.
How Spotify’s Wrapped campaign for 2022 came together
It’s one of the most widely shared marketing campaigns globally. Here, we speak to the design team behind the visual identity to understand what it takes to grab the world’s attention.
How to engineer word of mouth
Marketing usually works like this: You have a product -> You find a way to get users -> The users sign up and use your product **There's a small problem...
Marketing Rule of 7's
Effective Amount of Marketing How much communication does it take for marketers to influence a potential customer? This is the question that has plagued market
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life
This 29-year-old makes $114,000 a month in passive income: ‘4 businesses you can start today for $99…
Charlie Chang started several of his passive income streams — which now gross an average of $114,000 per month — with $0 down. He shares four passive income businesses that anyone can start for "less…
Long Articles
These are some of the most-read long-form articles in Marketing.
How to create a more effective homepage
A step-by-step guide on improving your homepage content & copy to increase conversion
14 Universal Digital Marketing Skills You Can’t Ignore
Those skills will be your investments.
Growth Marketing Tools
Introductory playbook for beginners to acclimate to popular marketing tools and know when to use them. Is my team actually using the latest and greatest marketing tools?
«Unbounce: The most flexible landing page builder. It's used to create custom pages that convert new visitors into users»
The Elephant in the room: The myth of exponential hypergrowth
Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…
«t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.»
SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups
If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Marketing, including:

Guy Kawasaki
Chief evangelist @Canva 🎧 Host Remarkable People podcast http://remarkablepeople.com
Gary Vaynerchuk
Family First. CEO of @Vaynermedia. 🐈⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳

Rand Fishkin
Co-founder @SparkToro, husband to @everywhereist, author of Lost & Founder. My Twitter account doesn't reply but https://mastodon.social/@randfish does
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Marketing, including:
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
Ahrefs
We make awesome SEO tools, powered by seriously big data. Check out our free SEO course: http://ahrefs.com/academy/seo-tr… 🔥
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
OpenView
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
Marketing Week
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. https://www.marketingweek.com/
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Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
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The result: lists of the best and most useful articles on hundreds of topics.
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How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor in Marketing?
We monitor hundreds of sources in Marketing, including Moz, Ahrefs, MarketingProfs, OpenView, Marketing Week, and many more.
Who are the thought leaders in Marketing?
We follow dozens of thought leaders in Marketing, including Guy Kawasaki, Gary Vaynerchuk, Neil Patel, MarketingProfs, Rand Fishkin.
Missing a thought leader? Submit them here
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