The Best Articles in Marketing

Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…

«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»

Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.

Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.

Learn how to create a B2B marketing strategy.

«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»

Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've

I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types

Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.

Start earning recurring, passive income.

Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…

Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…

Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I'd say things like: "we need to be

Brand awareness and reach are two sides of the same coin - this article will demystify the difference and help you increase and measure both.

This piece highlights the current landscape for viral organic content, maps the key players and describes the financial side of meme creation.

It's 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps

It took us two years to decide that AI is a force-multiplier for great writers. Here’s what we’ve learned in our experimentation with generative AI and human, and how you can make it work for you.

It’s one of the most widely shared marketing campaigns globally. Here, we speak to the design team behind the visual identity to understand what it takes to grab the world’s attention.

Marketing usually works like this: You have a product -> You find a way to get users -> The users sign up and use your product **There's a small problem...

Effective Amount of Marketing How much communication does it take for marketers to influence a potential customer? This is the question that has plagued market

Hero, setting, plot—and how to combine them to bring your story to life

Charlie Chang started several of his passive income streams — which now gross an average of $114,000 per month — with $0 down. He shares four passive income businesses that anyone can start for "less…

A step-by-step guide on improving your homepage content & copy to increase conversion

Those skills will be your investments.

Introductory playbook for beginners to acclimate to popular marketing tools and know when to use them. Is my team actually using the latest and greatest marketing tools?

«Unbounce: The most flexible landing page builder. It's used to create custom pages that convert new visitors into users»

Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…

«t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.»

If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.