New this week
Ad Age
How marketing can chart the future of corporate decision-making
Ad Age
3 min read · Sep 21st · Marketing is driving the future of corporate decision-making, with a management framework of creativity and a free flow of high-touch, data-informed solutions. · Shared by 62
Marketing Week
Almost half of marketers say brands ‘too focused’ on ROI
Marketing Week
2 min read · Sep 5th · Despite return on investment emerging as the metric increasing most in emphasis, marketers are concerned their companies could be guilty of tunnel vision. · Shared by 62
The Drum
Richard Edelman on the future of PR: ‘it’s going to be more like a newsroom’
The Drum
5 min read · Sep 28th · On its 70th anniversary, Richard Edelman maps out his plan for his namesake company as well as the future of public relations as we know it. · Shared by 70
Inc.
The Secrets to Engaging a Global Audience, According to WhatsApp
Inc.
3 min read · Sep 19th · Marketing exec Vivian Odior explains what went into some of the messaging platform's most effective marketing campaigns. · Shared by 70
Salon
Selling "longtermism": How PR and marketing drive a controversial new movement
Salon
~15 min read · Sep 10th · For star author William MacAskill and the "longtermist" movement, marketing, PR and brand management are crucial · Shared by 43, including Fred Scharmen, Evan Selinger, Timnit Gebru, Mark Kaigwa
Recently popular
timstodz.com
How I'm Building My Social Media Empire
timstodz.com
9 min read · Sep 9th · In March, I made the commitment to build a personal brand for myself on social media. It’s been fun, challenging, and has generated growth for my business. I’m about 5 months into my journey. This… · Shared by 412, including ellie-kempton, Martina Bürge
future.com
Grow or Die: A Framework for Turning Your Company Around Fast
future.com
~16 min read · Sep 1st · When your back's against the wall, you need a SuperGoal: a high stakes, focusing goal that instills a sense of urgency and clarity. · Shared by 249
Sprout Social
How prioritization frameworks can make you a better marketer
Sprout Social
5 min read · Sep 20th · Learn three simple marketing prioritization frameworks to help you separate high-quality ideas from the crowd. · Shared by 153, including Stephanie A Kowalski, Thomas Pleil, Neil Hart 💙
Digiday
As ad budgets are slashed in the absence of cash, marketers are 'bartering' influencers
Digiday
3 min read · Sep 12th · When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers. · Shared by 129, including Stephanie A Kowalski, Cyril Coste #DigitalTransformation, Thomas Pleil, Kelly Hungerford 🌻
Ahrefs
13 Affordable Digital Marketing Tactics That Work
Ahrefs
~13 min read · Sep 15th · Promote online without breaking the bank. · Shared by 122, including AJ Ghergich
youcanbook.me
The story behind the YCBM redesign
youcanbook.me
3 min read · Sep 8th · Say hello to a refreshed and revamped YouCanBookMe! See what’s changed, why, and what it means for the future. Did you notice all the new changes? · Shared by 94
Marty Cagan
Market Fit
Marty Cagan
4 min read · Aug 16th · By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling.… · Shared by 93
Dave Kellogg
The Decomposition of Marketing
Dave Kellogg
6 min read · Aug 31st · To adapt Julius Caesar’s famous opening line of the Gallic Wars: marketing as a whole is divided in three parts. Product marketing (prodmkt), responsible in a word, for the message and how well it… · Shared by 91
make.com
The Short but Complete Guide to Enterprise Marketing Automation
make.com
4 min read · Sep 23rd · We’ll provide you with all the necessary information about enterprise marketing automation, so you can have a clear understanding of the concept, and learn how to approach it from an enterprise… · Shared by 78
hyperakt.com
Rebranding is Expensive. Is it Worth It?
hyperakt.com
3 min read · Sep 8th · Real nonprofit leaders talk about expectations and outcomes from their rebranding projects · Shared by 72
All-time favorites
Real Life
Influencer Creep — Real Life
Real Life
10 min read · Jun 9th · Self-documenting and self-branding are becoming basic to all forms of work · Shared by 1521, including Colin Wright, Paolo Pedercini, Kyle Chayka, tante, Taylor Lorenz, Leif & Direkt, Bailey Richardson
Ahrefs
14 Universal Digital Marketing Skills You Can’t Ignore
Ahrefs
~12 min read · May 8th · Those skills will be your investments. · Shared by 1485, including Katja Evertz, AJ Ghergich, Oliver Raduner
nichepursuits.com
The BEST Skill to Learn to Make Money in 2022 [Actually 17 of Them]
nichepursuits.com
~13 min read · Jul 16th · What is the best skill to learn to make money? This list of skills have the highest earning potential to get the most out of your career. · Shared by 1374, including Rachel Miller | #InfluencerMarketing
Backlinko
SEO in 2018: The Definitive Guide
Backlinko
From 2017 · This is the ultimate guide to dominating Google’s search results in 2018. And let me be clear about something: This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going see tested… · Shared by 1276, including Ron Sela, Raul Tiru 🌎, Gail Gardner, designshard, AJ Ghergich, Steve Rayson, Shawn Venasse, Kevan Lee 👋, Aleyda Solis 🇺🇦, Prof. Arun Kumar वाघचौरे, Gabriele, Thomas Power, Paulmears, Mark Kaigwa, Herbert Bay, Brad Brooks, Klaus Eck, Edney Souza 🧙♂️, Rand Fishkin
Bored Panda
“Basically A ‘How To’ Guide For Manipulating The Average Person”: Person Breaks Down Popular Pricing Strategies In…
Bored Panda
3 min read · Aug 4th · How much the customer is willing to pay for the product has very little to do with the seller's cost. · Shared by 1006, including 👨✈️ AA-Admiral ⚓🚀🌌, Nico Müller 🇺🇦
SparkToro
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
SparkToro
9 min read · Jun 3rd · I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My · Shared by 985, including Rand Fishkin, Andrew Davis, Stephanie A Kowalski, Thomas Pleil
Ahrefs
Growth Hacking Tactics That Every Startup Needs To Know
Ahrefs
~13 min read · From 2015 · A complete, actionable list of growth hacking tactics you can use to supercharge the growth of your business and build your user base. FAST. · Shared by 969, including Courtney Bolton ★, Chris Messina, Matthias Sala, Thomas Power, Shawn Venasse, Raul Tiru 🌎, Casey Smith, Daniel Stefanovic, Parin Vachhani, Moritz Meenen, Brent Summers, Bram Kanstein, L. Taylor Banks, Glenn Oberholzer, Herbert Bay, Peter Hogenkamp, Sir Lord Travis Wright, Web3 Speaker, Gini Dietrich, designshard, Rodrigo Prior
buzzsumo.com
We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
buzzsumo.com
Summary · From 2017 · Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more. · Shared by 926, including Claudia Sommer, David Cochrane, AJ Ghergich, Ronell Smith, Chris Messina, Aleyda Solis 🇺🇦, John Jantsch, Herbert Bay, Chris Calo, Thomas Power, Mark Kaigwa, Steve Rayson, Ron McIntyre, Matthias Sala, Nick Lüthi, Sir Lord Travis Wright, Web3 Speaker, Klaus Eck, Jo Alchin, Rosh Sillars, Martin Hoffmann
longform.asmartbear.com
The Elephant in the room: The myth of exponential hypergrowth
longform.asmartbear.com
20+ min read · Mar 6th · Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an… · Shared by 893, including David Papandrew, David Pires, Kevin_Indig, Justin Jackson, Esther Schindler, Chris Agro | Agrotising, Rand Fishkin
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