The Best Articles in SEO
The most useful articles and videos in SEO from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 SEO Articles
At a glance: these are the articles that have been most read, shared, and saved in SEO by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search
Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at ...
Machine Learning for SEO
How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What i...
Leveraging growth advisors, mastering SEO, and honing your craft
Luc Levesque is Chief Growth Officer at Shopify and has advised companies like Canva, Twitter, Pinterest, and Patreon on growth and product strategy. Previou...
Product page performance problems
In this episode of SEO Fairy Tales, Martin Splitt and Ruth Mesfun, a software engineer at Zillow, share a case study about mobile users dropping off of produ...
The ultimate guide to SEO
Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and ex...
What is ...?
New to SEO? These articles make an excellent introduction.
A Beginner's Guide to Website Speed Optimization (WordPress-Friendly)
In-depth website speed optimization guide that shows you how important it is to have a snappy website. DIY instructions and tricks to improve load times.
What is Programmatic SEO? A 2022 Guide To Getting Started
Markets tend to get more competitive and SEO continues to become increasingly complex with each passing year. This is why programmatic SEO has become quite popular among companies looking to increase…
How to ...?
How to think about video and SEO
In this article, I explain how videos can help organic visibility and dispel common myths.
How to Create Relevant Content That Ranks
It’s not about including your keywords many times.
How to Create an SEO-Friendly Website: The Complete Checklist
We cover all the bases.
How to Build Successful Content Pillars
Content pillars are high-level introductions to a topic.
How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
Improving your CTR is a low-hanging SEO fruit.
Trending
These links are currently making the rounds in SEO on Refind.
Information Architecture vs. Sitemaps: What’s the Difference?
Information architecture is the practice of structuring, organizing, and labeling content from your website. Sitemaps are visualization tools that are used predominantly for planning purposes.
SEO gap analysis: Outrank your competitors with data
By analyzing your competitors’ content, links, and technical SEO, you can identify gaps in your SEO strategy and improve your rankings.
When Should You Gate or Ungate Content?
When should you ungate content? Get the answers your SaaS company needs about gated vs. ungated content and when to use each type.
We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues
Problem-solve strategically.
Content Fragmentation - Quickly Generate New Content Ideas
Content Fragmentation: a swift, no-fuss tactic to churn out fresh content ideas. Simplify your ideation process and boost your content game.
Short Articles
Short on time? Check out these useful short articles in SEO—all under 10 minutes.
Why Content Distribution Is More Important Than Ever Before
I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but also professionally. I bet if you think about it this way, you are too. Have you ever found yourself in…
AI-Generated Content: A Guide to the New Era of Content Marketing
Everything you need to know about AI-generated content: risks, tools, processes and predictions.
Permission
You have the power, not Google.
«Google has steadily been manoeuvring their search engine results to more and more replace the pages in the results.»
The 6 Risks of AI Content
Unpacking the legal, practical and strategic risks of using AI-generated content in your marketing.
The Future of SEO in a Post-ChatGPT World
SEO is the growth engine that powers many companies. So how might it change on the back of generative AI?
«Build a team with chops in higher-leverage areas: data analysis, content distribution, industry research, technical SEO, and editorial.»
Long Articles
These are some of the most-read long-form articles in SEO.
Core Web Vitals for Search Engine Optimisation: What Do We Need to Know?
24 July, 2023 Written by Harry Roberts on CSS Wizardry. Table of Contents Google’s Core Web Vitals initiative was launched in May of 2020 and, since then, its role in Search has morphed and evolved as…
How Content Is Evolving Thanks to AI — Whiteboard Friday
There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. In this video, Ross shares how our workflows, processes, and content…
How changing the structure of the web changes PageRank
Suppose I add a hyperlink from a webpage to a webpage . In principle, adding that single hyperlink changes the PageRank not just of those two pages, but potentially of nearly every other page on the…
Guard Your SEO: Are News Syndication Partners Hijacking Your Traffic?
In today's fiercely competitive digital marketing landscape, amplifying your brand’s voice is crucial. Paid news content syndication partners promise to help you achieve this goal, but what happens…
How the best companies measure content quality
💡Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site.…
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in SEO, including:
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
Rand Fishkin
Co-founder @SparkToro, husband to @everywhereist, cis (he/him), author of Lost & Founder. I post more interesting stuff at http://mastodon.social/@randfish
Brian Clark 🤙
Working on Further and Longevity Gains. Former projects acquired: Copyblogger, Rainmaker Platform, StudioPress.
Lord Travis Wright
Futurist. #Web3 Speaker. Philomath. Sentient. Author. Podcast🎙@badcryptopod & W3MG. Comedian. Marketing Advisor. Corny 🌽 Sarcasm is my love language. 🫵🥰🖕
Casey Winters
Was CPO @eventbrite when the world ended. Led growth @pinterest and @grubhub when it mattered. Advise @eventbrite @whatnot. Board @beek_io. Partner @reforge.
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in SEO?
We follow dozens of thought leaders in SEO, including Neil Patel, Rand Fishkin, Brian Clark 🤙, Lord Travis Wright, Casey Winters.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
Who uses Refind?
250k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.
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