The Best Articles in SEO
The most useful articles and videos in SEO from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 SEO Articles
At a glance: these are the articles that have been most read, shared, and saved in SEO by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search
Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at ...
Machine Learning for SEO
How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What i...
Use product structured data to stand out in Google Search #Shorts
Do you want your product web pages to look better in Google Search results? Alan shares how adding product structured data helps Google better understand you...
Product page performance problems
In this episode of SEO Fairy Tales, Martin Splitt and Ruth Mesfun, a software engineer at Zillow, share a case study about mobile users dropping off of produ...
The ultimate guide to SEO
Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and ex...
What is ...?
New to SEO? These articles make an excellent introduction.
A Beginner's Guide to Website Speed Optimization (WordPress-Friendly)
In-depth website speed optimization guide that shows you how important it is to have a snappy website. DIY instructions and tricks to improve load times.
What is Programmatic SEO? A 2022 Guide To Getting Started
Markets tend to get more competitive and SEO continues to become increasingly complex with each passing year. This is why programmatic SEO has become quite popular among companies looking to increase…
How to ...?
How to think about video and SEO
In this article, I explain how videos can help organic visibility and dispel common myths.
How to Create Relevant Content That Ranks
It’s not about including your keywords many times.
How to Create an SEO-Friendly Website: The Complete Checklist
We cover all the bases.
How to Build Successful Content Pillars
Content pillars are high-level introductions to a topic.
How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
Improving your CTR is a low-hanging SEO fruit.
Trending
These links are currently making the rounds in SEO on Refind.
AI-Generated Content: A Guide to the New Era of Content Marketing
Everything you need to know about AI-generated content: risks, tools, processes and predictions.
The Future of SEO in a Post-ChatGPT World
SEO is the growth engine that powers many companies. So how might it change on the back of generative AI?
The State of Search 2023
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.
How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday
As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing…
Relevance is Not a Qualitative Measure for Search Engines
Learn how a content relevance score against the top query results can determine whether your SEO strategy should focus on links or content.
Short Articles
Short on time? Check out these useful short articles in SEO—all under 10 minutes.
The 6 Risks of AI Content
Unpacking the legal, practical and strategic risks of using AI-generated content in your marketing.
AI-Generated Content is the New Floor
Anyone can make it. Most of it is at least OK. Some of it's pretty good. A few folks are already sharpening their skills at prompting AIs to generate
A Bottom of the Funnel Content Tactic
In this (very) quick episode, Jimmy talks about why so many blogs don’t generate leads and talks about how to address that problem. This advice won’t disrupt your entire strategy—instead, you might…
Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes
Learn how to maintain strong performance (read: produce high-quality content) over a long period of time, just like elite athletes.
Content Research: 9 Actionable Tips to Master It
Shared by 358, including Will Preston, Ron Sela, Stephanie A Kowalski
«Content angle (for beginners, advanced, opinionated post, etc.).»
Long Articles
These are some of the most-read long-form articles in SEO.
How the best companies measure content quality
💡Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site.…
How to Build an SEO Roadmap in 7 Steps (Template Included)
Get it done in seven steps.
Mastering Website Navigation: The Ultimate Guide
Shared by 365, including Thomas Pleil
Pillar Pages: Why and How You Should Add Them to Your Content Strategy
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for…
How to create effective SEO reports
Learn how to create SEO reports that convey your successes and opportunities so that you can get buy-in from stakeholders, including what to avoid in your reports, how to create effective reports in…
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in SEO, including:
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
Rand Fishkin
Co-founder @SparkToro, husband to @everywhereist, author of Lost & Founder. My Twitter account doesn't reply but http://mastodon.social/@randfish does
Brian Clark 🤙
Current projects include Further, Longevity Gains, and Movement Consulting. Former projects acquired: Copyblogger, Rainmaker Platform, StudioPress.
Lord Travis Wright
Futurist. #Web3 Speaker. Philomath. Sentient. Author. Podcast🎙@badcryptopod & W3MG. Comedian. Marketing Advisor. Corny 🌽 Sarcasm is my love language. 🫵🥰🖕
Casey Winters
Was CPO @eventbrite when the world ended. Led growth @pinterest and @grubhub when it mattered. Advise @eventbrite @whatnot. Board @beek_io. Partner @reforge.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in SEO, including:
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
Search Engine Land
News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: http://searchengineland.com
Ahrefs
We make awesome SEO tools, powered by seriously big data. Sign up for our free weekly newsletter: http://ahrefs.com/newsletter 🌟
Kevin_Indig
SEO, Growth and Tech | ex-@shopify, @g2dotcom, @atlassian | Join +8,900 @thegrowthmemo readers | http://linkpop.com/kevin-indig
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor in SEO?
We monitor hundreds of sources in SEO, including Moz, Search Engine Land, Ahrefs, Kevin_Indig, Neil Patel, and many more.
Who are the thought leaders in SEO?
We follow dozens of thought leaders in SEO, including Neil Patel, Rand Fishkin, Brian Clark 🤙, Lord Travis Wright, Casey Winters.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
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