New this week
Search Engine Land
An SEO guide to audience research and content analysis
Search Engine Land
6 min read · May 11th · Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it.
Screaming Frog
How to Use Keyword Mapping to Future-Proof Your Site Structure
Screaming Frog
7 min read · May 9th · Just as road maps help us navigate where we want to go, well-designed sitemaps help search engines crawl your website easily. But how do you design a sitemap and build a site structure that would be a…
Reader View · Shared by 60
Moz
The Link-Earning Stack Every SEO Should Strive For
Moz
5 min read · May 10th · Description: The truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing…
Joanna Wiebe
The new SEO for SaaS
Joanna Wiebe
~16 min read · Apr 18th · The reality of the negative return on effort with traditional stabs at SEO reveals a hard truth: SEO - these days - involves so much more than conventional SEO.
Reader View · Shared by 19, including Andy Crestodina, Rand Fishkin, LARRY ELKAN
Semrush
How to Get Faster SEO Results
Semrush
7 min read · May 11th · The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the agile SEO method and…
Reader View · Shared by 19, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, AJ Ghergich, Arne Keuning
Moz
New Competitive Research Suite: Actionable Data to Drive Real Results
Moz
4 min read · Apr 27th · We’re thrilled to announce Moz’s Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your…
Recently popular
Ahrefs
14 Universal Digital Marketing Skills You Can’t Ignore
Ahrefs
~12 min read · May 8th · Those skills will be your investments.
WIRED
The Future of the Web Is Marketing Copy Generated by Algorithms
WIRED
2 min read · Apr 18th · The killer app for GPT-3 could help marketers lure clicks and game Google rankings.
Shared by 120, including Christian Hartmann, Dr. Marie Haynes🐧, Backchannel, James Gingerich, @Expeflow #WorkEasier #RPA
Moz
Title Rewrites: 3 Patterns to Avoid — Whiteboard Friday
Moz
7 min read · Apr 15th · Google recently made updates to the way they rewrite title tags, so Dr. Pete takes you through some of the new data we’ve collected In addition, he shares three titling patterns to avoid if you don’t…
Summary · Reader View · Shared by 115, including Oliver Raduner, Cyrus - Zyppy SEO, Mic King, Marius Bleuer, Heather Lloyd-Martin, Dr. Pete Meyers, AJ Ghergich
Moz
Your First Three SEO Tests — Whiteboard Friday
Moz
6 min read · Apr 22nd · Emily Potter returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program.
Summary · Reader View · Shared by 112, including Will Critchlow, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, AJ Ghergich
Ahrefs
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on…
Ahrefs
7 min read · Apr 29th · Key stats on link rot.
Reader View · Shared by 85, including Cyrus - Zyppy SEO, AJ Ghergich, Bill Slawski ⚓ 🇺🇦
Moz
The Link-Earning Stack Every SEO Should Strive For
Moz
5 min read · May 10th · Description: The truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing…
SearchEngineJournal®
Can AI Perform SEO? Experimenting With OpenAI’s GPT-3
SearchEngineJournal®
6 min read · Apr 22nd · Can AI perform SEO and how does it compare to the work of seasoned SEO experts? See how this experiment using OpenAI’s GPT-3 turned out.
Reader View · Shared by 83, including Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, ipfconline 🇺🇦, Dr. Marie Haynes🐧, Ste Davies, Nicolas Babin #AmazonPartner, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Vincent Terrasi
Moz
Protect the Hours of Operation on Your GBP from Unwanted Google Edits
Moz
5 min read · May 9th · Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on 20 million Google Business Profiles. Google has good reason for pursuing accuracy in…
SearchEngineJournal®
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
SearchEngineJournal®
5 min read · Apr 28th · It will always be challenging to get buy-in for SEO work, especially at the enterprise level. Learn how to make allies and win support here.
Reader View · Shared by 73, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Melissa Fach 🇺🇦
Adam Gent
5 Lessons from interviewing in-house SEOs on working with development teams
Adam Gent
~12 min read · Apr 27th · Lessons on getting things done with developers from 20+ hours of in-house SEO interviews
Reader View · Shared by 73, including AJ Ghergich, Bill Slawski ⚓ 🇺🇦
All-time favorites
crawly.diffbot.com
Web Crawler That Automatically Extracts Site Content
crawly.diffbot.com
From 2016 · Crawly automatically extracts the correct content from any web page. No rules required.
Shared by 4437, including Tarik ESSAADI, Katja Evertz, Stefan Niemeyer, Lluís Codina, Christian Leu, David Butler, Mike Ivars, Lorenz König, Daniel Williams, Kenneth Kalmer, Matthias Sala, Raphael Raue, Jesús Torres 👩💻, Dominik Grolimund, Jonathan Kogan, Stephanie A Kowalski, Dez S. Papp, Rodrigo Prior, Brandon Uttley, Stephen C Sanders
Backlinko
SEO in 2018: The Definitive Guide
Backlinko
From 2017 · This is the ultimate guide to dominating Google’s search results in 2018. And let me be clear about something: This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going see tested…
Reader View · Shared by 1273, including Ron Sela, Raul Tiru 🌎, Gail Gardner, designshard, AJ Ghergich, Steve Rayson, Shawn Venasse, Kevan Lee 👋, Aleyda Solis 🇺🇦, Prof. Arun Kumar वाघचौरे, Gabriele, Thomas Power, Paulmears, Mark Kaigwa, Herbert Bay, Brad Brooks, Klaus Eck, Edney Souza 🧙♂️, Rand Fishkin
Backlinko
Google Ranking Factors: The Complete List
Backlinko
From 2014 · A list of all 200 Google ranking factors. Here you'll learn the ranking signals that search engines use to rank pages and sites.
Shared by 872, including von Moerenburgh, Lluís Codina, Raul Tiru 🌎, Mike Ivars, Marie-Christine Schindler, Brandon Uttley, Shawn Venasse, Johannes Lenz, Sara Usinger, Marc Gasser, 👑Sir Lord Travis Wright, Web3 Speaker + #VeeCon, Courtney Bolton ★, Hugo Londoño, Liza Sperling, 🟣 Antonio Vieira Santos #FutureOfWork, designshard, Parin Vachhani, Taylor Banks 🌻🇺🇸🇺🇦, Klaus Eck, Nick Lüthi
saijogeorge.com
The Best SEO & Marketing Tools curated by Saijo George
saijogeorge.com
From 2015 · Curated links to various SEO & marketing websites, handpicked by Saijo George. Find all the best SEO Tool in one location.
Shared by 764, including 👑Sir Lord Travis Wright, Web3 Speaker + #VeeCon, Sorin Amzu, Stephanie A Kowalski, Lluís Codina, Helmi, Casey Smith, Zee, Chloe Abrasada, Shawn Venasse, Dominik Grolimund, Connecticut SEO, David Luescher, Manuel González, Mike Ivars, Klaus Eck, Taylor Banks 🌻🇺🇸🇺🇦, Parin Vachhani, Katja Evertz, almagentia369, Raul Tiru 🌎
Fast Company
The War To Sell You A Mattress Is An Internet Nightmare
Fast Company
20+ min read · From 2017 · Why did Casper sue a mattress blogger? A closer look reveals a secret, billion-dollar battle to get you into bed.
Reader View · Shared by 414, including Shawn Venasse, Martin Stabe, Bjorn Larsen, Mathew Ingram, Jane, Ernie Smith, Noah Chestnut, Alex Barrera, Howard Getson, Ian Lurie 🇺🇦, Marcus Kuhn, Matt Cutts, Rand Fishkin, DHH, Mark Kaigwa, Tim Herbig, Thomas Power, Tom Bruehwiler, Konrad Lischka, Thomas Pleil
Moz
Launching a New Website: Your SEO Checklist
Moz
From 2017 · Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.
Reader View · Shared by 412, including five5star // Design Graphique, Rand Fishkin, Helmi, Thomas Pleil, Patrik Breitenmoser, Stuart of Vacord, Mark Kaigwa, Pulkit Gera, Sérgio Vieira, ThomNagy, designshard, Carl Morris, Lluís Codina, Steve Rayson, Ilia Markov, Ալետա Սերոբյան, Stephanie A Kowalski, Connecticut SEO, Katja Evertz, Herbert Bay
metatags.io
Meta Tags — Preview, Edit and Generate
metatags.io
10 min read · From 2018 · With Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more!
Reader View · Shared by 393, including Fabricio Teixeira, Mark Kaigwa, Aaron Orendorff, Rick Klau, Dominik Grolimund, Smith — Design Studio, Max Stoiber, Justin Jackson, { Monah } 💡, adam ludwin, Connecticut SEO, fantastic ms., Nando 💪🇦🇺🇦🇷, ツ, Andreas Heer, Chris Heilmann, Mike Ivars, Muzli by InVision, Esther Schindler, Scott Sage
Moz
SEO: The Free Beginner's Guide from Moz
Moz
4 min read · From 2015 · New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
Reader View · Shared by 392, including Tibor Martini 🇺🇦, Johannes Lenz, Marie-Christine Schindler, Cyrus - Zyppy SEO, Mark Kaigwa, Cindy Krum 📱, Brandon Uttley, Courtney Bolton ★, Lluís Codina, Brad Brooks, Klaus Eck, AJ Ghergich, Britney Muller 🇺🇦, Rodrigo Prior, Aleyda Solis 🇺🇦, Rand Fishkin, Ian Lurie 🇺🇦, Bill Slawski ⚓ 🇺🇦, Judith Lewis, Sara Usinger
medium.com
The Cost Of JavaScript
medium.com
8 min read · From 2017 · As we build sites more heavily reliant on JavaScript, we sometimes pay for what we send down in ways that we can’t always easily see. In…
Reader View · Shared by 385, including Emad Ibrahim, Alligator.io 🐊, Rezha Julio, Matthias Lampe, Florian Hanke 🍎, Herbert Bay, David Hellmann, Aleyda Solis 🇺🇦, Oleg Baskov, Jonas Bandi, Amaury Martiny, Dominik Grolimund, Thomas Wong, Daniel Lawniczak, Tableless, Beni Buess, Rich Dean, Ferit (at 🏠) 🌙, Matthew Turland, Joe Lencioni
