The Best Articles in SEO
The most useful articles and videos in SEO from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 SEO Articles
At a glance: these are the articles that have been most read, shared, and saved in SEO by Refind users.
Videos
Watch a video to get a quick overview.
Use product structured data to stand out in Google Search #Shorts
Do you want your product web pages to look better in Google Search results? Alan shares how adding product structured data helps Google better understand you...
The ultimate guide to SEO
Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and ex...
Service worker sorcery
Meet Dave Smart, Technical SEO Specialist at Tame the Bots. He shares two cases where service workers, optional add-on features that allow offline capabiliti...
Curing crawling chaos
In this episode of SEO Fairytales, Martin Splitt and Crystal Carter, Head of SEO Communications at Wix, chat in-depth about technical SEO, specifically about...
Product page performance problems
In this episode of SEO Fairy Tales, Martin Splitt and Ruth Mesfun, a software engineer at Zillow, share a case study about mobile users dropping off of produ...
What is ...?
New to SEO? These articles make an excellent introduction.
What is Programmatic SEO? A 2022 Guide To Getting Started
Markets tend to get more competitive and SEO continues to become increasingly complex with each passing year. This is why programmatic SEO has become quite popular among companies looking to increase…
A Beginner's Guide to Website Speed Optimization (WordPress-Friendly)
In-depth website speed optimization guide that shows you how important it is to have a snappy website. DIY instructions and tricks to improve load times.
How to ...?
How to think about video and SEO
In this article, I explain how videos can help organic visibility and dispel common myths.
How to Create Relevant Content That Ranks
It’s not about including your keywords many times.
How to Create an SEO-Friendly Website: The Complete Checklist
We cover all the bases.
How to Build Successful Content Pillars
Content pillars are high-level introductions to a topic.
How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
Improving your CTR is a low-hanging SEO fruit.
Trending
These links are currently making the rounds in SEO on Refind.
How to Increase Organic Traffic: 12 Tried & Tested Tips
Tried, tested, and not too complicated.
How Many SEO Keywords Should a Page Really Target?
This time, the answer is not "it depends.”
ChatGPT Won’t Replace Google Search (Yet)
By now, you’ve probably seen dozens of examples of ChatGPT, using the GPT (Generative Pre-training Transformer) deep learning system. The current models are genuinely impressive, so what does all of…
What is Content Strategy in SEO for SaaS
We discuss how to create an effective content strategy for your SaaS to rank in SEO with curated insights from SEO experts and SaaS founders.
Short Articles
Short on time? Check out these useful short articles in SEO—all under 10 minutes.
2023 predictions for SEO, Growth and Tech
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive…
How Monday.com Wrote 1,000 Articles in 12 Months (and then IPO'd)
Pre-IPO Monday.com dramatically scaled its content production. I'm talking over 125 new blog posts per month. 1,000 that year. #moatbuilding paid off. The traffic growth was stoopid good. 🙌 The…
How to Find Niche Keywords for SEO in 3 Steps
How to find a niche in anything.
The Future of AI in Content Marketing
We wanted to find out what the industry thought about the rise of AI content tools.
How to Optimize Existing Content for Featured Snippets — Whiteboard Friday
In today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for…
Long Articles
These are some of the most-read long-form articles in SEO.
Content-Led SEO
This playbook teaches you how to execute a modern content-led SEO strategy for B2B SaaS. The nuances may evolve, but this strategy is evergreen.
How To Use Google Search Console For Keyword Research
In this blog post, you will learn how to use Google Search Console for keyword research to start creating content that your target audience is looking for.
Homepage SEO: 5 homepage styles to achieve business goals
How you design and optimize your homepage carries implications not only for its SEO, but for your site's overall SEO as well. In this article, SEO expert Crystal Carter explains what homepage SEO is,…
«Good homepages present visitors with what they’re looking for, but great homepages do so while also working to achieve business goals as efficiently as possible.»
The ultimate guide to SEO
Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop an…
How to use conversions in Google Analytics 4
Learn how to track conversions in Google Analytics 4. In this article, SEO expert James Clark shows how to identify your conversion events based on your business goals, toggle events, create custom…
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in SEO, including:
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.

Rand Fishkin
Co-founder @SparkToro, husband to @everywhereist, author of Lost & Founder. My Twitter account doesn't reply but https://mastodon.social/@randfish does
Brian Clark
Writer, traveler, entrepreneur. You may know me as the founder of Further, Unemployable, and Copyblogger.

Lord Travis Wright
Futurist. #Web3 Speaker. Follow 👆 Author. Podcast🎙@badcryptopod & W3MG. Comedian. Marketing Advisor. Conspiracy Realist. Tweets deleted every 30 days.
Casey Winters
Was CPO @eventbrite when the world ended. Led growth @pinterest and @grubhub when it mattered. Advise @eventbrite @whatnot. Board @beek_io. Partner @reforge.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in SEO, including:
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
Search Engine Land
News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: http://searchengineland.com
Ahrefs
We make awesome SEO tools, powered by seriously big data. Check out our free SEO course: http://ahrefs.com/academy/seo-tr… 🔥
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
Kevin_Indig
SEO, Growth and Tech | ex-@shopify, @g2dotcom, @atlassian | Join +8,200 @thegrowthmemo readers | http://linkpop.com/kevin-indig
What is Refind?
Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor in SEO?
We monitor hundreds of sources in SEO, including Moz, Search Engine Land, Ahrefs, Neil Patel, Kevin_Indig, and many more.
Who are the thought leaders in SEO?
We follow dozens of thought leaders in SEO, including Neil Patel, Rand Fishkin, Brian Clark, Lord Travis Wright, Casey Winters.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
Who uses Refind?
100k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.
Is Refind free?
Yes, it’s free!
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Head over to our homepage and sign up by email or with your Twitter or Google account.