Organic Growth

Kevin_Indig
Kevin_Indig
SEO, Growth and Tech | ex-@shopify, @g2dotcom, @atlassian | Newsletter: @thegrowthmemo | Podcast: Tech Bound http://linkpop.com/kevin-indig

Refind helps you get a little bit smarter every day. The most relevant links for you, every morning in your inbox. Start with this hand-curated series of 10 time-tested articles and videos from around the web from around the web, and we’ll take it from there.

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Organic Growth
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growth marketing
seo
product led growth
retention
metrics
flywheels
north star metric
virality
Intro
What’s inside?
Who is it for?

Organic Growth is the systematic growth of companies with non-paid channels like SEO, email, or product virality. Other than Marketing, Organic Growth is a Product discipline that aims at compound growth and a full-funnel perspective across the whole customer lifecycle.


Kevin Indig is an independent Growth Advisor and former Director @ Shopify, VP @G2, and Head of SEO at Atlassian. He’s the author of The Growth Memo and host of the Tech Bound podcast.


Twitter | Newsletter

  • Indispensable Growth Frameworks from My Years at Facebook, Twitter and… and 9 other articles and videos
  • Average reading time: 7 minutes
  • Topics covered: startups, growth hacking
  • Read or listen to articles
  • From sites like First Round, Reforge, and more
  • You want to learn something new and are looking for a good, compact introduction.
  • You want to sharpen your skills on something you got into recently.
  • You want to catch up on a topic that has been in the news lately.
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Level up!
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🧠✨
Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

How does it work?

Day 1
...
Day 10
Level up!

Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

We’ll guide you through, one link per day, every morning in your inbox.

Deep Dives come in bites that are short enough to fit in your day...

...but add up to a satisfying learning experience.

Brian Balfour walks through the whole Growth process from A to Z - great introduction!

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Andy Johns led Growth at companies like Facebok, Twitter, and Wealthfront. In this post, he shares his most successful frameworks.

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Growth optimizes for a shared goal. That common goal is called a North Star metric. This article explains the most common pitfalls in defining it.

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Growth experts often have expertise in more than one area, sometimes called the t-shaped profile. This post explains how to build such a skillset and what skills to look out for.

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Testing is vital in Growth. Guillaume Cabane is a master of testing who built a rapid process for finding levers.

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A classic about the mechanics of user engagement.

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What makes a true flywheel and what not.

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The few only scalable user acquisition channels that exist.

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The basics of building Organic Growth loops.

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And that’s it! You should now have a complete picture of the basic Organic Growth principles, channels, and strategies. From here on, it’s all about gaining experience. Ask yourself which of the principles apply to your company or client and what levers you can pull to unlock compound growth.

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