10 Best Articles on Public Relations
The most useful articles on public relations from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Public Relations Articles
At a glance: these are the articles that have been most read, shared, and saved on public relations by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
Digital PR Strategies & SEO
Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson: 2:19 How Digital PR Overlay with Lin...
What is ...?
New to #public relations? These articles make an excellent introduction.
Digital PR: The Beginner’s Guide to Making Your Brand Unmissable
Digital PR and SEO go together like peanut butter and jelly.
How to ...?
How to Measure “Hard-to-Measure” Marketing Channels
I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types
Short Articles
Short on time? Check out these useful short articles on public relations—all under 10 minutes.
Benchmarking the Performance of over 2,000 Digital PR pieces
An excerpt from my 2022 MozCon talk: Myths, Misconceptions & Mistakes (lessons learned from a decade in Digital PR).
Edelman’s dirty PR
The PR giant is breaking its climate promise by creating glowing campaigns for an anti-climate lobbying group.
Long Articles
These are some of the most-read long-form articles on public relations.
600K Journalists Analyzed: What You Need To Know To Pitch
Understand what sets journalists apart from other creators, how likely they are to mention your brand, and how to make your pitch perfect.
Here's What I Learned from Working with 50+ PR Firms
Marked Point Founder Jenn Hirsch works with a lot of PR firms. She's seen the good, the bad and the ugly. Here's how you can spot them too.
The Top Comms Mistakes Startups Make — And How To Avoid Them
After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.
Selling "longtermism": How PR and marketing drive a controversial new movement
For star author William MacAskill and the "longtermist" movement, marketing, PR and brand management are crucial
The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications
Caryn Marooney, Head of Technology Communications for Facebook, shares the PR secrets that help companies get great press.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Public Relations, including:
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
Emily Atkin
I edit and sometimes write HEATED, a newsletter devoted to climate accountability journalism. skeetin at emorwee@bsky.social. She/her.
Ahrefs
We make awesome SEO tools, powered by seriously big data. Sign up for our free weekly newsletter: http://ahrefs.com/newsletter 🌟
Salon
The original online source for news, politics and entertainment | Find us on Instagram & TikTok: salonofficial | Subscribe to our newsletters linked in bio.
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
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- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on public relations?
We monitor hundreds of sources on public relations, including Moz, Emily Atkin, Ahrefs, Salon, and many more.
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