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10 Best Articles on Public Relations

A reading list of the best and most useful articles on public relations from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 Public Relations Articles

At a glance: these are the articles that have been most read, shared, and saved on public relations by Refind users in 2022.

  1. How to Measure “Hard-to-Measure” Marketing Channels
  2. Digital PR: The Beginner’s Guide to Making Your Brand Unmissable
  3. The Top Comms Mistakes Startups Make — And How To Avoid Them
  4. The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications
  5. Benchmarking the Performance of over 2,000 Digital PR pieces

Videos

Watch a video to get a quick overview.

What is ...?

New to #public relations? These articles make an excellent introduction.

How to ...?

Short Articles

Short on time? Check out these useful short articles on public relations—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on public relations.

Related Topics

Publications

We monitor hundreds of publications, blogs, newsletters, and news sources in Public Relations, including:

Moz profile image

Moz

The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.

SparkToro profile image

SparkToro

We're an audience research tool that helps you discover people's sources of influence: who+what they follow, visit, read, watch, & listen-to.

Emily Atkin profile image

Emily Atkin

I write HEATED. She/her. On Mastodon: @emorwee@journa.host

Ahrefs profile image

Ahrefs

We make awesome SEO tools, powered by seriously big data. Check out our free SEO course: https://ahrefs.com/academy/seo-training-course 🔥

Salon profile image

Salon

The original online source for news, politics and entertainment | Find us on Instagram & TikTok: salonofficial | Subscribe to our newsletters linked in bio.

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Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on public relations?

We monitor hundreds of sources on public relations, including Moz, SparkToro, Emily Atkin, Ahrefs, Salon, and many more.

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