10+ Best Articles on Branding
The most useful articles on branding from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Branding Articles
At a glance: these are the articles that have been most read, shared, and saved on branding by Refind users in 2023 so far.
What is ...?
New to #branding? These articles make an excellent introduction.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
Short Articles
Short on time? Check out these useful short articles on branding—all under 10 minutes.
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life
The Brand Identity
“Essentially, we were brought in to help give CHEEX a brand ‘clean-up,’” Designer Tomas Clarkson tells us, discussing how Berlin-based creative studio PLUSMINUS first became involved with the porn…
Hype methodology
The ups and downs a hype brings to a brand & how it affects our mind to think & make decisions.
Why Are People Mad About the New Nokia Logo— and Is It Warranted?
While the redesign has given the internet yet another thing to hate, COLLINS’ L.A. Corrall offers a different, more flattering perspective.
PayPal — Gretel
For more than 20 years, PayPal has remained at the forefront of the digital payment revolution, leveraging technology to help make financial services and commerce more convenient, affordable, and…
Long Articles
These are some of the most-read long-form articles on branding.
“You don’t get it. You aren’t the point.”
The surprising reason why your brand sucks at storytelling, and what to do about it.
Picking a good brand name with help of science
“Nothing sucks like Lectrolux”
The Three Tools Netflix Used to Build Its World-Class Brand
Netflix's former branding guru shares the frameworks startups need to build enduring brands.
Raj Sarkar (ex-1Password, Atlassian): B2B Brand Marketing
B2B marketers usually overlook brand in their marketing mix. Brand marketing is only for CPG companies, right? Raj makes the case that brand marketing is not optional, if you want to win your…
Branding for Builders
How Netflix defined a brand that helped it to build a great product, and vice-versa. (I was VP Product from 2005–2010.)
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Branding, including:
Print magazine
PRINT IS ALIVE. http://bit.ly/2qJ9fw2
Marketing Week
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. https://www.marketingweek.com/
UX Collective
Curated stories on user experience, usability, and product design. By @fabriciot and @caioab.
UnderConsideration
A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by @bryonygp and @arminvit.
Slate
A daily magazine on the web. Subscribe to Slow Burn Season 8: Becoming Justice Thomas—out now.
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We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on branding?
We monitor hundreds of sources on branding, including Print magazine, Marketing Week, UX Collective, UnderConsideration, Slate, and many more.
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