New this week
The StartUp
A beginners guide to working with influencers for effective marketing campaigns
The StartUp
May 13th · The digital marketplace is an increasingly crowded place. Customers now complete most of their purchasing journeys digitally (Forbes)…
Hootsuite 🦉
An 8-Step Guide to Efficient Content Planning for Social Media
Hootsuite 🦉
9 min read · May 13th · Content planning is more than scheduling. Run your accounts like a well-oiled machine with a strategic social media content plan.
Reader View · Shared by 14
samuraippc.com
The Magical 2.5 Seconds of Online Attention
samuraippc.com
4 min read · May 13th · A study done by a research firm eye square has found that the average attention span of internet users to be – 2.5 seconds. They call it the “The magical 2.5 seconds – the experience of a (very short)…
Reader View · Shared by 37
Neil Patel
12 Best Programmatic Advertising Platforms to Use in 2022
Neil Patel
9 min read · May 9th · What are the best programmatic advertising platforms? Here are 12 of the top platforms to help you drive ROI.
Buffer
How To Start A Social Media Marketing Agency
Buffer
8 min read · May 14th · This guide will take you through all the necessary steps to starting a successful agency – from building a solid foundation and packaging your services to winning clients.
Growth.Design
The Psychology of Advertising: Why this ad made me stop scrolling
Growth.Design
May 3rd · Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.
Shared by 121, including Stéphanie Walter, Tamsen Webster, Message Strategist (she/her)
Joanna Wiebe
Do countdown timers even work? Understanding urgency in 2022
Joanna Wiebe
4 min read · May 5th · Do email countdown timers work? Find out in this new article.
Reader View · Shared by 71
Recently popular
Ahrefs
14 Universal Digital Marketing Skills You Can’t Ignore
Ahrefs
~12 min read · May 8th · Those skills will be your investments.
Social Media Today
Meta Publishes New Guide on Landing Page Best Practices
Social Media Today
2 min read · Apr 27th · The 33-page guide includes a range of research-backed notes on how to improve the performance of your landing pages.
Reader View · Shared by 216, including Daniel Schwarz, Andrew Hutchinson
Content Marketing Institute
7 More Ways to Curate Content Like a Pro [New Examples]
Content Marketing Institute
7 min read · Apr 27th · Try these content curation tips and examples for an efficient way to fill your content calendar and add value for your audience – Content Marketing Institute
Reader View · Shared by 144, including Pierpaolo Alessio, Stephanie A Kowalski, Gero Pflüger
Social Media Today
LinkedIn Continues to See 'Record Levels' of Engagement, Revenue Up 34%
Social Media Today
2 min read · Apr 27th · LinkedIn continues its steady growth in both revenue and user engagement rates.
Reader View · Shared by 135, including Rachel Miller | #SAPSapphireOrlando, Andrew Hutchinson, Daniel Schwarz, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt, Matt Navarra, Ste Davies, Katja Evertz
Growth.Design
The Psychology of Advertising: Why this ad made me stop scrolling
Growth.Design
May 3rd · Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.
Shared by 121, including Stéphanie Walter, Tamsen Webster, Message Strategist (she/her)
Buffer
6 Instagram Story Ideas To Try Out for Your Next Post
Buffer
6 min read · May 3rd · In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.
Semrush
12 Lead Magnet Ideas for Your Website
Semrush
10 min read · Apr 27th · What are lead magnets and why should you use them on your website? Find out how to attract more leads for your business and get inspiration from these 12 ideas.
Reader View · Shared by 120, including Katja Evertz
justinwelsh.me
TSS #016: The Anatomy of a Viral LinkedIn Post
justinwelsh.me
4 min read · Apr 23rd · Hey 👋 - Justin here. Happy Saturday morning to 19,227 motivated solopreneurs. Here's one short tip on how to grow your online audience and business. Today's issue takes about 4 minutes to read.…
Reader View · Shared by 100, including Mark Davy, Katja Evertz, Thomas Power
bettermarketing.pub
5 Great Linktree Alternatives With Unique Features
bettermarketing.pub
~14 min read · May 8th · “You only link once”
Reader View · Shared by 97, including Katja Evertz
Moz
7 Local Business Incentives to Offer Instead of Amazon Gift Cards
Moz
6 min read · Apr 18th · When budget is allocated to increase sign-ups or improve retention with gifts, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood. And when 65% of your local business…
All-time favorites
Builtvisible
Google Analytics: A Guide for Beginners from Builtvisible
Builtvisible
10 min read · From 2014 · Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.
Reader View · Shared by 4204, including Paul Sturrock, 👑Sir Lord Travis Wright, Web3 Speaker + #VeeCon, Nils Hitze, Aleyda Solis 🇺🇦, Laurie Wang, Greg Meyer, Dominik Grolimund, Carl Morris, Helmi, Stephanie A Kowalski, Katja Evertz, Taylor Banks 🌻🇺🇸🇺🇦, Michael Musgrove, Björn Ognibeni, Marcus Kuhn, David Reindl, Diego Paladino, Matthieu de Luze, Tibor Martini 🇺🇦
buzzsumo.com
We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
buzzsumo.com
From 2017 · Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.
Summary · Reader View · Shared by 915, including Claudia Sommer, David Cochrane, AJ Ghergich, Ronell Smith, Aleyda Solis 🇺🇦, Chris Messina, John Jantsch, Herbert Bay, Chris Calo, Thomas Power, Mark Kaigwa, Steve Rayson, Ron McIntyre, Matthias Sala, Nick Lüthi, 👑Sir Lord Travis Wright, Web3 Speaker + #VeeCon, Klaus Eck, Jo Alchin, Rosh Sillars, Martin Hoffmann
SparkToro
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
SparkToro
5 min read · Apr 4th · You've heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is
Shared by 457, including Raul Tiru 🌎, Rand Fishkin, AJ Kohn, Mark Kaigwa, Michelle Garrett (she/her)
SparkToro
How to Invest in Episodic Content that Promotes Itself
SparkToro
7 min read · Jan 19th · I've long been bullish on episodic content; in fact, I think it's likely the best kind of long-term content investment most online brands can make. The
Shared by 378, including Arturo Rebolledo, Tommy Walker, Rand Fishkin, Jonathan Kogan, Mark Kaigwa, Tom Martin, Cyrus - Zyppy SEO, 🍔🍺📚
MIT Technology Review
How to talk to conspiracy theorists—and still be kind
MIT Technology Review
6 min read · 2020-07-15 · Experts and r/ChangeMyView subreddit moderators offer 10 tips to debunk conspiracy theories convincingly—and kindly.
Reader View · Shared by 305, including Dr. Kiki Sanford, Thomas Pleil, Simon Wüthrich, Esther Schindler, Gideonro, Matt Walton R.TCMP, Carly, Harold Sinnott 📱📲 #SAPSapphireOrlando, Faik Ersoy, Philipp Laurim, Tauno, blinch, Tobias Kopka, Gabriele
Buffer
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement
Buffer
8 min read · From 2017 · In October 2016, we dramatically changed our Facebook posting strategy and the results have been incredible. Here's how we 3x'd our reach and engagement.
Reader View · Shared by 302, including Chris Agro | Agrotising, Jerad Acosta, Dana DiTomaso, Ilia Markov, Helmi, Oliver Raduner, Stephanie A Kowalski, Tris Hussey, Adam Tinworth, Courtney Bolton ★, Kris Fannin, Thomas Power, Philippe Surber, Inurfacesuka Дедечка, Ron Sela, almagentia369, Dez S. Papp, Kenneth Kalmer, sarkasper, Shawn Venasse
Visual Capitalist
Visualizing the Social Media Universe in 2020
Visual Capitalist
~12 min read · 2020-08-28 · Nearly half the world has tapped into the social media universe. Monthly Active Users (MAUs) quantifies the success of these giant platforms.
Reader View · Shared by 266, including Keith Keller, Harold Sinnott 📱📲 #SAPSapphireOrlando, Ronald van Loon, Theodora (Theo) Lau - 劉䂀曼 🌻, Simon Kuestenmacher, Evan Kirstel the $B2B Techfluencer, Matteo Carbone, John Nosta, Chris Gledhill | gledhill.eth, ⭐️Danielle Guzman ⭐️, Lisa Gualtieri, Carla Gentry, ipfconline 🇺🇦, Glen Gilmore | 🌻🥽Metaverse 🕳🐇, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, Andreas Staub, Nicolas Babin #AmazonPartner, Helen Yu, Marsha Collier, Jim Marous 💯
OneZero
The New Era of Social Media Isn’t About Feeds
OneZero
9 min read · 2021-02-27 · Products like Clubhouse and Twitter’s “Super Follows” offer a new kind of engagement
Reader View · Shared by 265, including AI, Mark Little, Mari Smith, Matt Navarra, Stephanie A Kowalski, Matthias Lampe, Brian Ahier, Neil Hart 💙, Nicolas Dengler, Kyle Bunch, Christian Hartmann
Entrepreneur
5 Rising Social Media Platforms to Watch
Entrepreneur
3 min read · From 2019 · Your business can benefit from more than just Facebook, Twitter and Instagram.
Reader View · Shared by 260, including Real Marsha Wright®, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Martina Bürge, CarlosGil.eth, Joan Lockwood, 👨✈️ AA-Admiral ⚓🚀🌌, Evan Kirstel the $B2B Techfluencer, Robert Caruso, Ines Bieler, Matthias «Delay» Göbel, Johannes Lenz, Elinor Stutz, Julie Ewald, Shawn Venasse, Graham Jones, Chris Isak
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