The Best Articles in Social Media Marketing
The most useful articles and videos in Social Media Marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Social Media Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Social Media Marketing by Refind users.
Videos
Watch a video to get a quick overview.
How To Generate 100+ VIRAL Content Ideas In 15 Minutes
For more digital writing tips & frameworks, subscribe here: http://digitalwritingcompass.comTired of staring at a blank page, banging your head against the w...
The LinkedIn Growth Secret He Used To Gain 500,000 Followers
Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars.Daniel is also ...
EXPOSING my Social Media Growth Formula for 2023
This is my exact plan for growing online as a content creator in 2023, across three platforms: YouTube, Instagram, and Tiktok. In this video I'm sharing how ...
What is ...?
New to Social Media Marketing? These articles make an excellent introduction.
How To Use TikTok: The Ultimate Beginners Guide
From uploading your first viral video to effects, sounds, and duets; here is a guide to everything a budding creator needs on how to use TikTok.
Google Analytics: A Guide for Beginners from Builtvisible
Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.
The Beginner's Guide to Editing YouTube Videos
If you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is completely free and accessible through its platform.
How to ...?
How to Use Twitter for Thought Leadership
Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it.
How to Invest in Episodic Content that Promotes Itself
I've long been bullish on episodic content; in fact, I think it's likely the best kind of long-term content investment most online brands can make. The
How to talk to conspiracy theorists—and still be kind
Experts and r/ChangeMyView subreddit moderators offer 10 tips to debunk conspiracy theories convincingly—and kindly.
How To Do Less and Get More in Every Facet of Content Marketing
Don’t wait for a budget boost. Follow this in-depth guide to work more efficiently and get more value from your content marketing – Content Marketing Institute
How To Make LinkedIn Your Top Social Media B2B Marketing Platform
Don’t let your brand just exist on LinkedIn. Optimize its presence to help you achieve your B2B marketing goals. – Content Marketing Institute
Trending
These links are currently making the rounds in Social Media Marketing on Refind.
Memes & Monetization: Can You Make Money from Memes? by Liz Hagelthorn
This piece highlights the current landscape for viral organic content, maps the key players and describes the financial side of meme creation.
Brand Awareness Vs. Reach: What’s the Difference?
Brand awareness and reach are two sides of the same coin - this article will demystify the difference and help you increase and measure both.
How To Go Viral on TikTok & Other Hacks
TikTok is often seen as social media's "growth darling", here's what you need to know.
Why Marketers Should Follow Their Audiences, Not Predict the Future
It's 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps
6 tips for creating charts for social media
Tips and tricks on how to design charts and visualizations to share in social media.
Short Articles
Short on time? Check out these useful short articles in Social Media Marketing—all under 10 minutes.
Content Growth Framework: How To Operationalize A Content Engine
I’m absolutely exhausted. Completely drained. No… I’m not saying this because the Eagles lost last night or because my 6-month-old was screaming in my ear for an hour last night. That’s not what I’m…
«Completely drained. No… I’m not saying this because»
How Spotify’s Wrapped campaign for 2022 came together
It’s one of the most widely shared marketing campaigns globally. Here, we speak to the design team behind the visual identity to understand what it takes to grab the world’s attention.
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
TikTok SEO: Understanding the TikTok Algorithm
In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. In this article, we are going to cover the ins and outs of the TikTok algorithm, and…
How I'm Building My Social Media Empire
In March, I made the commitment to build a personal brand for myself on social media. It’s been fun, challenging, and has generated growth for my business. I’m about 5 months into my journey. This…
«I have no interest in being a guru or telling people what they should do. Rather, I share my own experience because there is no right or wrong. It takes the pressure off.»
Long Articles
These are some of the most-read long-form articles in Social Media Marketing.
32 Predictions for Social Media Marketing in 2023
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
4 Ways to Find Your Target Audience On Social (& How to Reach Them)
Who is your target audience on social media and how do you reach them? Use these tools and strategies to connect with your customers.
14 Universal Digital Marketing Skills You Can’t Ignore
Those skills will be your investments.
Cold Outreach 101: How to Send Better Cold Emails
When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.
Email List Growth: 19 Tactics to Help Grow Your Email List in 2022
Email marketing has one of the highest ROI's around, with an average of $36 made for every $1 spent. In this post, we cut through the noise with a proven 3-step process to start growing your email…
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Social Media Marketing, including:
Gary Vaynerchuk
Family First. CEO of @Vaynermedia. 🐈⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports
Tim Ferriss
Author of 5 #1 NYT/WSJ bestsellers, early-stage investor (http://angel.co/tim), Tim Ferriss Show podcast (900M+ downloads), founder of http://saiseifoundation.org
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
Content Marketing Institute
We share how-to content marketing insights and guidance. Join us September 26-29, 2023 in Washington, D.C. for #CMWorld. PS, we really like the color orange.

Blake Emal
Building & writing specifically for creators • Sharing everything I learn on the way • 3x Dad, 1x CMO, ∞ Creator
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Social Media Marketing, including:
Social Media Today
Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here: http://dive.pub/SMTtwitter
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
Content Marketing Institute
We share how-to content marketing insights and guidance. Join us September 26-29, 2023 in Washington, D.C. for #CMWorld. PS, we really like the color orange.
Social Media Examiner
The top social media marketing industry pros - all in one place! Join us for Social Media Marketing World - March 13-15, 2023, in San Diego, CA 🌴 #SMMW23
SearchEngineJournal®
Follow us for the latest #SEO, #PPC, #socialmedia, & #content news, expert tips, insights, and ideas. Get our newsletter: http://bit.ly/2troYx7
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How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor in Social Media Marketing?
We monitor hundreds of sources in Social Media Marketing, including Social Media Today, Moz, Content Marketing Institute, Social Media Examiner, SearchEngineJournal®, and many more.
Who are the thought leaders in Social Media Marketing?
We follow dozens of thought leaders in Social Media Marketing, including Gary Vaynerchuk, Tim Ferriss, Neil Patel, Content Marketing Institute, Blake Emal.
Missing a thought leader? Submit them here
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