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6 Best Articles on SEM

The most useful articles on SEM from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 SEM Articles

At a glance: these are the articles that have been most read, shared, and saved on SEM by Refind users in 2023 so far.

  1. How to Create an SEO-Friendly Website: The Complete Checklist
  2. How to Optimize for Google's Featured Snippets to Build More Traffic
  3. Tracking Local SEO & SEM via Google Analytics, GTM, and more
  4. 5 Steps To Choose Your Customer Acquisition Channel
  5. SEO vs. SEM: The Differences Explained

How to ...?

Short Articles

Short on time? Check out these useful short articles on SEM—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on SEM.

Related Topics

Publications

We monitor hundreds of publications, blogs, newsletters, and news sources in SEM, including:

Moz profile image

Moz

The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.

Neil Patel profile image

Neil Patel

Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.

Ahrefs profile image

Ahrefs

We make awesome SEO tools, powered by seriously big data. Check out our free SEO course: http://ahrefs.com/academy/seo-tr… 🔥

The Wall Street Journal profile image

The Wall Street Journal

Sign up for our newsletters and alerts: http://wsj.com/newsletters | Got a tip? http://wsj.com/tips | For WSJ customer support: http://customercenter.wsj.com

What is Refind?

Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on SEM?

We monitor hundreds of sources on SEM, including Moz, Neil Patel, Ahrefs, The Wall Street Journal, and many more.

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