The Best Articles in Content Marketing

Content grouping in Google Analytics 4 is a powerful way to measure the success of your content marketing efforts. Read this guide to get started.

Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've

Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it.

A must-have in content marketing.

It’s not about including your keywords many times.

Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a…

So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as writing amazing content. After all, if no one sees your content, it’s all for nothing. In this latest ultimate guide, I want to show you how to promote a blog post so that you generate traffic. You’ll be able to find all kinds of free and paid promotional strategies and I’

Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.

Discover how Parabol's unique 'content-led product' approach not only attracts customers but also shapes what they build next.

Learn how to uncover, affirm, and overcome objections to buying your solution.

Creating high-quality content quickly and at scale can be overwhelming and time-consuming, especially with tight deadlines and a constant demand for engaging ideas. And, let's face it, there are only…

Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to…

Here are 190 prompts that will help marketers get the most out of ChatGPT.

«Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.»

Everything you need to know about AI-generated content: risks, tools, processes and predictions.

I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but also professionally. I bet if you think about it this way, you are too. Have you ever found yourself in…

Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.

A step-by-step guide on improving your homepage content & copy to increase conversion

Tried, tested, and not too complicated.

Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for…

There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. In this video, Ross shares how our workflows, processes, and content…