The Best Articles in Content Marketing
The most useful articles and videos in Content Marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Content Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Content Marketing by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
How to write content that gets eyeballs with Sam Parr
Learn different ways that creators can generate ideas for content marketing that will get them more exposure from Sam Parr at Craft + Commerce 2022. LEARN HO...
How to create product-led content that converts with Fio Dossetto
Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients....
Creating Content that Earns Backlinks
Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics:1:17...
What is ...?
New to Content Marketing? These articles make an excellent introduction.
Content Grouping in GA4: Beginner’s Guide
Content grouping in Google Analytics 4 is a powerful way to measure the success of your content marketing efforts. Read this guide to get started.
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've
How to ...?
How to Use Twitter for Thought Leadership
Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it.
How to Create Relevant Content That Ranks
It’s not about including your keywords many times.
How to promote a blog post: the ultimate guide
So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as writing amazing content. After all, if no one sees your content, it’s all for nothing. In this latest ultimate guide, I want to show you how to promote a blog post so that you generate traffic. You’ll be able to find all kinds of free and paid promotional strategies and I’
How to Know When You Need a Dedicated Paid Landing Page
Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a…
Trending
These links are currently making the rounds in Content Marketing on Refind.
30 Best Bots for Marketers in 2023
Use these bots to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.
How to Write a Case Study (That Actually Closes Deals)
5 advanced strategies for showcasing customer success (and prying open that wallet).
Content Research: 9 Actionable Tips to Master It
Shared by 219, including Ron Sela, Stephanie A Kowalski
Cut Through the Noise
Actionable strategies and tactics to help early-stage startups scale.
Email personalization best practices
By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.
Short Articles
Short on time? Check out these useful short articles in Content Marketing—all under 10 minutes.
Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes
Learn how to maintain strong performance (read: produce high-quality content) over a long period of time, just like elite athletes.
The Content Cyborg: How to Use AI Writing Tools in Content Marketing
It took us two years to decide that AI is a force-multiplier for great writers. Here’s what we’ve learned in our experimentation with generative AI and human, and how you can make it work for you.
Copywriting vs. Content Writing: What’s the Difference
Content writing and copywriting are two terms that are often used interchangeably, but they actually refer to two very different concepts. Here’s a breakdown.
8 Steps to Build a High-Converting Lead Generation Funnel
Need more leads for your business? Learn how to build a high-converting lead generation funnel so you can find new customers and grow your business.
11 Disadvantages Of ChatGPT Content
Researchers discover surprising flaws in ChatGPT content. Here's how to catch them.
Long Articles
These are some of the most-read long-form articles in Content Marketing.
How to Increase Organic Traffic: 12 Tried & Tested Tips
Tried, tested, and not too complicated.
How to create a more effective homepage
A step-by-step guide on improving your homepage content & copy to increase conversion
Pillar Pages: Why and How You Should Add Them to Your Content Strategy
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for…
8 Content Writing Tips From Experts In 2023
Don't be afraid to use SEO-friendly tools to your advantage. But always remember to write for humans.
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Content Marketing, including:
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.

Joe Pulizzi
Content entrepreneur who can't stop starting things. Latest is Creator Economy Expo (CEX) http://cex.events.
Brian Clark
Writer, traveler, entrepreneur. You may know me as the founder of Further, Unemployable, and Copyblogger.
Gary Vaynerchuk
Family First. CEO of @Vaynermedia. 🐈⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Content Marketing, including:
Content Marketing Institute
We share how-to content marketing insights and guidance. Join us September 26-29, 2023 in Washington, D.C. for #CMWorld. PS, we really like the color orange.
Ahrefs
We make awesome SEO tools, powered by seriously big data. Sign up for our free weekly newsletter: http://ahrefs.com/newsletter 🌟
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
SearchEngineJournal®
Follow us for the latest #SEO, #PPC, #socialmedia, & #content news, expert tips, insights, and ideas. Get our newsletter: http://bit.ly/2troYx7
Foundation 🎧
We plan, create & distribute content that shapes culture.
What is Refind?
Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor in Content Marketing?
We monitor hundreds of sources in Content Marketing, including Content Marketing Institute, Ahrefs, Moz, SearchEngineJournal®, Foundation 🎧, and many more.
Who are the thought leaders in Content Marketing?
We follow dozens of thought leaders in Content Marketing, including MarketingProfs, Neil Patel, Joe Pulizzi, Brian Clark, Gary Vaynerchuk.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
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