New this week
superpath.co
How to Manage a Content Team (Part 1: People)
superpath.co
4 min read · Jun 24th · Imagine a role responsible for strategy, hiring, reporting to leadership and people management. Sounds like a CMO? Maybe a VP? Well, yes. But it’s also the job description for most Heads of Content.…
Reader View · Shared by 60
Content Marketing Institute
What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]
Content Marketing Institute
4 min read · Jun 17th · Business leaders avoid content strategy because it seems impossible to manage all content. Here's how to convince them to focus on and even elevate it.
Reader View · Shared by 55, including Robert Rose, Stephanie A Kowalski, Kelly Hungerford 🌻, Katja Evertz, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Foundation 🎧
Hootsuite’s Billion-Dollar Content Repurposing Menu
Foundation 🎧
~11 min read · Jun 10th · You’ve probably heard these sayings multiple times: “Content is king.” “Content rules.” “Create engaging content to drive traffic.” While creating more content sounds like a great plan, let’s be…
Reader View · Shared by 13
Foundation 🎧
Distribution Channels: What They Are and How to Use Them
Foundation 🎧
~19 min read · May 27th · Using distribution channels is a sure way to get your ideal customer to consume your content. But why should you care about these channels? Let’s take a trip.
Reader View · Shared by 23
divvyhq.com
How to Build a Marketing Strategy Template That Works for You
divvyhq.com
5 min read · Jun 16th · Streamline your marketing operations with a marketing strategy template that simplifies your work. Explore how to make it work for you.
Reader View · Shared by 41, including Robert Rose
Content Marketing Institute
Fix Outdated Content To Boost Your SEO Results
Content Marketing Institute
4 min read · May 26th · Try these tips from the Content Marketing Institute to spin your outdated content into SEO gold.
Reader View · Shared by 46, including Robert Rose, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Stephanie A Kowalski, Gero Pflüger
Indie Hackers
How To Scale Content Creation [People, Tools, Users]
Indie Hackers
May 27th · 0 Comments by Raul Tiru
Shared by 83, including Raul Tiru 🌎
Search Engine Land
17 content optimization mistakes affecting ROI
Search Engine Land
~12 min read · Jun 15th · Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section.
Reader View · Shared by 85, including Tom Pick | #B2Bmarketing guy
stevebryant.substack.com
Shhh It's a Secret Attention Recipe
stevebryant.substack.com
5 min read · Jun 17th · The three must-haves to get people listening
Reader View · Shared by 120
GrowthHackers
YouTube SEO: How To Improve Content Marketing & Management
GrowthHackers
7 min read · Jun 3rd · Businesses invest in SEO-driven content for good reason.
Reader View · Shared by 20
GrowthHackers
Content Hacks for Enterprise Sales
GrowthHackers
5 min read · Jun 3rd · Content is the beginning of marketing. And it’s been some time since marketers started considering content management as the backbone of…
Reader View · Shared by 20
GrowthHackers
Liv Up — Content that Delivers Healthy Meals
GrowthHackers
10 min read · Jun 3rd · Liv Up is food tech Brazilian company that uses Workflow by GrowthHackers to automate their content marketing opeations.
GrowthHackers
Content Manager’s Guide: How to set your team’s KPIs
GrowthHackers
5 min read · Jun 3rd · It’s really common to see content managers struggle when it comes to setting KPIs–Key Performance Indicators. But this process doesn’t have…
Reader View · Shared by 5
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Ahrefs
Content Outlines: How to Write Better Content Faster
Ahrefs
7 min read · Jun 3rd · Perks of being a planner.
Reader View · Shared by 322, including AJ Ghergich, Katja Evertz, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
stevebryant.substack.com
12-Step Brand and Content Framework
stevebryant.substack.com
3 min read · Jun 10th · A big gorgeous deck on how to develop content ideas
Reader View · Shared by 233, including Christoph Wilke
Content Marketing Institute
How To Turn Complex Topics Into Content Your Audience Will Understand
Content Marketing Institute
7 min read · Jun 15th · Follow these five ideas to transform complex topics into content your audience will understand (and read.) – Content Marketing Institute
Reader View · Shared by 216, including Katja Evertz, Michael Kolade, Robert Rose, AJ Ghergich, Gero Pflüger, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Stephanie A Kowalski, Martin Jones
ship30for30.com
Our Content Strategy To Grow Our Email List To 100k
ship30for30.com
9 min read · Jun 7th · Here's our step-by-step plan for growing our email list to 100k subscribers by the end of 2022.
Reader View · Shared by 195, including Dickie Bush 🚢
CXL
Upselling and Cross-selling: 8 Examples and Why They Work
CXL
9 min read · Jun 16th · Check out these 6 examples of effective upselling and why they work. Increase your AOV with these upselling tips.
Reader View · Shared by 184, including Michael Kolade
Moz
How to Know When You Need a Dedicated Paid Landing Page
Moz
~11 min read · Jun 2nd · Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a…
Reader View · Shared by 171, including AJ Ghergich, Michael Kolade, Stephanie A Kowalski
stevebryant.substack.com
Shhh It's a Secret Attention Recipe
stevebryant.substack.com
5 min read · Jun 17th · The three must-haves to get people listening
Reader View · Shared by 120
corp.smartbrief.com
3 content marketing trends for 2022
corp.smartbrief.com
2 min read · Jun 8th · Content marketing is an essential tool for marketers. What are the three content marketing trends to watch in 2022?
Reader View · Shared by 120, including Marsha Collier, Matt Heinz
Ann Handley
Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It
Ann Handley
4 min read · May 21st · Marketers need to spend less time creating good enough content and more time having conversations. Learn the 4 steps to using amplified marketing.
Reader View · Shared by 119, including Katja Evertz, Kelly Hungerford 🌻, Stephanie A Kowalski
keywordinsights.ai
Fixing Content Cannibalization Grew Our Traffic By 110%
keywordinsights.ai
5 min read · May 31st · However, we've recently done the opposite and used Keyword Clusters to identify content to get rid of and the results have been incredible; an uplift of 110%
Reader View · Shared by 117, including Katja Evertz
All-time favorites
Ahrefs
14 Universal Digital Marketing Skills You Can’t Ignore
Ahrefs
~12 min read · May 8th · Those skills will be your investments.
Reader View · Shared by 885, including Katja Evertz, AJ Ghergich, Oliver Raduner
priceonomics.com
The Content Marketing Handbook
priceonomics.com
From 2016 · A 30,000+ word blog post about how to write about information and make it spread. And something new from us: The Priceonomics Data Studio.
Reader View · Shared by 774, including Lluís Codina, Ron Sela, Tibor Martini 🇺🇦, Bjoern Negelmann, Shawn Venasse, Tarik ESSAADI, Melanie Deziel (she/her), Liza Sperling, David Luescher, Rodrigo Prior, Courtney Bolton ★, Su Franke, Klaus Eck, Mark Kaigwa, Steve Rayson, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Parin Vachhani, Bill Widmer, Thomas Power, Sorin Amzu
Lilach Bullock
How to promote a blog post: the ultimate guide
Lilach Bullock
From 2017 · So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as writing amazing content. After all, if no one sees your content, it’s all for nothing. In this latest ultimate guide, I want to show you how to promote a blog post so that you generate traffic. You’ll be able to find all kinds of free and paid promotional strategies and I’
Reader View · Shared by 617, including Su Franke, Rachel Miller | #InfluencerMarketing, Klaus Eck, LARRY ELKAN, designshard, Shawn Venasse, John Jantsch, Sorin Amzu, Katja Evertz, Miles Austin, Connecticut SEO, Rodrigo Prior, Pulkit Gera, Steve Rayson, Thomas Power, Hans van Gent, Mark Kaigwa, Ron Sela, Johannes Lenz
Content Marketing Institute
16 Apps and Tools to Keep You Productive and Sane
Content Marketing Institute
8 min read · From 2020 · Challenged by new work environments or workloads? Check out these pre-tested 16 productivity tools – Content Marketing Institute
Reader View · Shared by 542, including Jansnet, Pam Didner, Julie Ewald, Stephanie A Kowalski, Neil Hart 💙, Arturo Rebolledo, Nrupal Akolkar, برج القوس, Daniel Schwarz, Katja Evertz, Stefan Diepolder, Aamir Raz, Rachel Miller | #InfluencerMarketing, ahg, Jonathan Kogan
ZDNet
Disruptive Innovation 2021: These 15 big ideas are most likely to change the world
ZDNet
8 min read · 2021-01-29 · ARK Invest Big Ideas 2021 annual research report seeks to highlight the latest developments in innovation and offers some of our most provocative research conclusions for the year.
Reader View · Shared by 536, including John Nosta, Damien de France 🌍 🕊️🇺🇦, Terence Mills, Ronald van Loon, Evan Kirstel the $B2B Techfluencer, LARRY ELKAN, Brian Solis, Jim Marous 💯, Dr. Sally Eaves #DatabaseSummit, @NFT_NYC #NFTNYC R.NFT R “Ray” Wang 王瑞光 #Metaverse, Helen Yu, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, ipfconline, Harold Sinnott 📲 #SiemensAtCollision, Vala Afshar, AI, Nige Willson, Dion Hinchcliffe, Nicolas Babin, Theodora (Theo) Lau - 劉䂀曼 🌻
UX Planet
UX Writing: How to do it like Google with this powerful checklist
UX Planet
10 min read · From 2017 · Notes from Google I/O 2017 on choosing the right words
Reader View · Shared by 525, including Herbert Bay, Daniel Bentes, Remy Bataille, Diego Paladino, Chris Messina, Jeremy Caplan, David Butler, Oleg Baskov, Klaus Eck, Laurie Wang, Brent Summers, Scott Williams, Lluís Codina, Dez S. Papp, Michael Musgrove, Dominik Grolimund, Thomas Pleil, designshard, Nick Lüthi, Mark Kaigwa
Buffer
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Buffer
~12 min read · From 2017 · People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories.
Reader View · Shared by 498, including Alfred Lua, Eleanor | The Copywriter, Manos Hatzimalonas, Shawn Venasse, Thomas Pleil, Klaus Eck, Dominik Grolimund, almagentia369, Lluís Codina, Katja Evertz, Stephanie A Kowalski, Diego Paladino, Su Franke, Björn Ognibeni, Tris Hussey, Tarik ESSAADI, Stephan Spencer, Balthasar Glättli🌻 🕊, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Kris Fannin
community-canvas.org
The Community Canvas
community-canvas.org
4 min read · From 2017 · The Community Canvas is a framework that helps people and organizations build stronger communities. It provides a template for anyone who brings people together.
Reader View · Shared by 448, including Klaus Eck, Su Franke, Dominik Grolimund, ThomNagy, Johannes Lenz, Tris Hussey, Edney Souza 🧙♂️, von Moerenburgh, Thomas Pleil, { Monah } 💡, Tatjana Nebel, Sylvie Reinhard, Sara Usinger, Katja Evertz, Jesús Torres 👩💻, Liliane Ferrari ™, Amel Mehenaoui, designshard, Mark Kaigwa, ᴄʟᴀᴜᴅɪᴏ sᴄʜᴡᴀʀᴢ
bettermarketing.pub
20 Copywriting Tips You Should Hang On Your Wall 🧵
bettermarketing.pub
~11 min read · Mar 16th · Over the past 8 years, my “words” have generated millions of dollars in revenue.
Reader View · Shared by 405, including Stephanie A Kowalski, Katja Evertz, Thomas Pleil, Michael Kolade
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