The Best of Casey Winters
8 most popular Casey Winters articles, as voted by our community.
Was CPO @eventbrite when the world ended. Led growth @pinterest and @grubhub when it mattered. Advise @eventbrite @whatnot. Board @beek_io. Partner @reforge.
Casey Winters on Growth Marketing
Casey’s Guide to Finding Product/Market Fit
As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting peo
«So what is product/market fit then? Product/market fit is not when customers stop complaining and are fully satisfied. They’ll never stop complaining. They’ll never be fully satisfied. Product/market fit is when they stop leaving»
Casey Winters on Organizational Structures
The Types of Product Team Organizational Structures
There is no one perfect way to structure a product organization within a company. Like most things in a company, organization structures only make sense for given moments in time, and as changes happe
Casey Winters on Product Management
Five Ways to Address Complexity In Your Product
Scott Belsky's product lifecycle talks about keeping products simple. As products serve more use cases and use cases, how do you keep a product feeling simple? I explain five ways to approach this pro
Reducing Product Risk and Removing the MVP Mindset
I originally wrote this piece internally at Eventbrite and thought it might be valuable to folks who do not work at Eventbrite as well. Slightly edited to remove Eventbrite jargon.What is the righ
«As Henry Ford allegedly said, “If I’d asked customers what they wanted, they would have said a faster horse.” »
Popular
These are some all-time favorites with Refind users.
Should You Pay Attention To Competitors? It Depends On Your Company’s Conflict.
I don’t remember much from high school literature classes, but one of the key frameworks I do remember is the different types of conflicts in storytelling. Now, the internet is confused over how man
Product Positioning and the Product Marketing Partnership
This was adapted from an internal blog post in collaboration with Tamara Mendelsohn, Eventbrite's CMO. Slightly edited to make more sense for people outside of Eventbrite.When you actually launch
What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky
What does good retention look like across different types of businesses. Lenny Rachitsky and I conducted an exhaustive research effort to find out.
What Type of Company Are You and the Growth 2×2
A lot of companies talk about what type of company they are. I talk about breaking that down to find out what really matters, how that changes at scale, and a hack to figure out how to start thinking…
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