The Best Articles in Growth Marketing
The most useful articles and videos in Growth Marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Growth Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Growth Marketing by Refind users in 2023 so far.
- Grow or Die: A Framework for Turning Your Company Around Fast
- 4 Major Problems With The Lean Startup Methodology
- How to design a referral program
- Growth Marketing Tools
- 8 creators reveal their #1 growth hack
Watch a video to get a quick overview.
How Notion leveraged community to build a $10B business
Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside ...
Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
Brought to you by Public—Invest in stocks, treasuries, crypto, and more: https://public.com/lenny | Miro—A collaborative visual platform where your best work...
Lessons from Airtable’s unconventional growth strategy
Brought to you by OneSchema—import CSV data 10x faster: https://oneschema.co/lenny; Pando—always-on employee progression: https://www.pando.com/lenny; and Le...
Lessons from working with 600+ YC startups
Gustaf Alströmer is a Group Partner at Y Combinator, where he has worked with over 600 startups. He’s also a fellow Airbnb alumnus and even started the origi...
Career frameworks, A/B testing, onboarding tips, selling to engineers
Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio,...
What is ...?
New to Growth Marketing? These articles make an excellent introduction.
What Is Growth Hacking? A Framework for Growth
Shared by 153, including Oliver Raduner
SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every…
Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…
How to ...?
How to design a referral program
Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…
How to Use Personalization to Grow in 2022
Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.
How to reinvent your product growth strategy for the tech downturn
Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…
«Teams have to buy more runway, focusing on better ROI and not a “high growth, high burn” mindset to hit the growth metrics.»
How to increase signup confirmation rates using the Sniper Link technique
This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.
How to Structure your Product Org to Optimise for Growth
When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…
These links are currently making the rounds in Growth Marketing on Refind.
Cut Through the Noise
Actionable strategies and tactics to help early-stage startups scale.
Lessons from Notion on building a thriving decentralized community
Ben Lang, Head of Community at Notion, shares his playbook for how to tap into your product evangelists and build a powerful community that grows from dozens to millions.
The Psychology Behind Loom's Explosive Growth
Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.
What's New: Getting free users to convert
*(from the latest issue of the Indie Hackers newsletter)* Freemium, free trials, paid freemium...the debate rages on: - **Regardless of where you stand...
Meaningful metrics: How data sharpened the focus of product teams
Our Data Science team developed a growth framework that helped to grow DAUs by 4x since 2019. Let’s explore the path that led us to that framework, aka The Growth Model!
Short on time? Check out these useful short articles in Growth Marketing—all under 10 minutes.
What it takes to get paying users?
The underline principle of knowing customer journey from being unknown to being obsessed with the brand.
Accelerating our A/B experiments with machine learning
Like many companies, Dropbox runs experiments that compare two product versions—A and B—against each other to understand what works best for our users. When a company generates revenue from selling…
How to build a Growth Model?
Use a single math equation to summarize your business
Scaling SEO: A Framework
Scaling SEO involves identifying patterns in your research to make informed decisions. Take a deep dive into managing the complexities of tech SEO at scale.
When to invest in optimizing user onboarding and activation
Improvements at the activation level actually bend the growth curve upwards for the whole business. Surfacing value more effectively leads to higher retention, which can improve monetization. This, in…
These are some of the most-read long-form articles in Growth Marketing.
4 Major Problems With The Lean Startup Methodology
Recently, startup veterans have identified four core challenges with the Lean Startup. Let's break each of those down & look at a more effective methodology.
«an alternative approach I developed that can serve as a better guide for new product innovation called The Deliberate Startup.»
8 creators reveal their #1 growth hack
Shared by 481
Grow or Die: A Framework for Turning Your Company Around Fast
When your back's against the wall, you need a SuperGoal: a high stakes, focusing goal that instills a sense of urgency and clarity.
«SuperGoals must be hit, and they require a concrete date by which it must be achieved.»
4-Step Pricing Framework to Build Products With Scalable Unit Economics
Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4…
Growth Marketing Tools
Introductory playbook for beginners to acclimate to popular marketing tools and know when to use them. Is my team actually using the latest and greatest marketing tools?
«Unbounce: The most flexible landing page builder. It's used to create custom pages that convert new visitors into users»
We monitor hundreds of thought leaders, influencers, and newsletters in Growth Marketing, including:
Founder/CEO @ http://Reforge.com (@reforge) Venture Partner @ http://LongJourney.vc (@LongJourneyVC) I write @ http://BrianBalfour.com brianbalfour.eth
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
a16z GAMES FUND ONE
General Partner @GVteam. I write @500ish & @reviewinhaiku. On the road w/ @msquinn 👩🏻 & @maisiesiegler 👧🏼 #GoBlue 〽️🍻
Bestselling author of "Hooked" and "Indistractable"
We monitor hundreds of publications, blogs, newsletters, and news sources in Growth Marketing, including:
Become great at Product-Led Growth. Follow us for the latest tips on how to build a successful product-led business.
👋 Newsletter http://LennysNewsletter.com | Podcast: http://LennysPodcast.com | Jobs: http://LennysJobs.com | Investing: http://LennyRachitsky.com/investing
Reforge is the leading solution for advancing your career in Product and Growth.
🧠 Product tips in a comic book format. (by @DanBenoni & @LouisXavierL)
we invest in software eating the world http://a16z.com/portfolio/ http://a16z.com/podcasts/
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