The Best Articles in Growth Marketing

Shared by 208, including Oliver Raduner

Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…

Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…

«Teams have to buy more runway, focusing on better ROI and not a “high growth, high burn” mindset to hit the growth metrics.»

Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.

When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…

Learn what mistakes to avoid when creating landing pages and how to design highly effective ones using psychology.

Your business is likely practicing multiple outreach methods. Learn how to determine which is most effective with our guide on marketing attribution models.

We break down six different free models to improve your PLG strategy and cover their pros, cons, insightful examples, and potential risks.

3 impactful strategies to deploy in your B2B SaaS marketing to re-accelerate toward your goals in H2 2023.

Simple and effective.

«Who are your customers? What problems do they have that you can solve? How do they find the solution to these problems? How can you create content to be a part of this journey?»

Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to…

I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but also professionally. I bet if you think about it this way, you are too. Have you ever found yourself in…

Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.

Let’s say you’re a CEO. You don’t come from a marketing background. At every quarterly business review (QBR) and board meeting, your marketing head presents a chart like this: What happens next? More…

Affordable and effective.

Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.

Zūm co-founder Ritu Narayan sits down with First Round partner Todd Jackson to tell the story of how her transportation company found product-market fit in both B2C and B2B.

WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”

Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4…