Growth Marketing

Discover the best articles, videos, and resources on Growth Marketing from around the web. Follow along on Refind to get the most relevant new links picked for you.
New this week
Harry Stebbings
20 Sales: Asana's Former CRO, Oliver Jay on How To Create and Execute a World-Class Sales Playbook,…Harry Stebbings
2 min read · Jun 13th · Oliver Jay (OJ) is one of the most successful sales leaders of the last decade having spent 6 years at Asana as Asana's first revenue leader.
Reader View · Shared by 8
sales
saas
growth hacking
GrowthHackers
The dos and don’ts of measuring activationGrowthHackers
Jun 14th · Working on user activation only makes sense after achieving product/market fit. If a product doesn’t add enough value to convince the user to change the way they solve a problem, then even a perfec...
product design
growth hacking
OpenView
Efficient Growth Marketing Just Got Cool AgainOpenView
4 min read · Jun 10th · MJ Peters, VP of Marketing, shares her approach to utilizing growth marketing to help SaaS startups efficiently expand in market uncertainty.
Reader View · Shared by 5
growth hacking
OpenView
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022OpenView
3 min read · Jun 10th · We are back with our third annual Product Benchmarks report, which enables SaaS companies to see how they stack up against their peers.
Reader View · Shared by 5
saas
growth hacking
First Round
Product Hunt is Everywhere — This is How It Got ThereFirst Round
~19 min read · Jun 17th · Two years ago, Product Hunt didn't exist. Now it's the toast of the town. In this exclusive article, Found Ryan Hoover tracks its ascent.
Reader View · Shared by 4, including Ryan Hoover
growth hacking
ProductLed
How To Determine The Best Product-Led Model For Your Users In 7-StepsProductLed
~15 min read · Jun 15th · Find the perfect product-led model for your business with our 7-step framework called the Bedrock Method to build a solid foundation.
Reader View · Shared by 24
growth hacking
saas
gopractice.io
User activation is one of the key levers for product growthgopractice.io
5 min read · May 25th · 100% of new users are exposed to the activation process. No other part of the product is as impactful on how users will perceive your service. Users come to you believing that your product can make…
Reader View
growth hacking
product design
gopractice.io
Designing product experiments: template and examplesgopractice.io
6 min read · May 24th · Teams that don’t use experiments usually think they know their product, its users, and what they should do to achieve their intended results. In contrast, teams that use experiments acknowledge that…
Reader View
product management
growth hacking
GrowthHackers
Solving retention with loopsGrowthHackers
20+ min read · Jun 7th · Is your growth problem actually a retention problem?
growth hacking
product design
GrowthHackers
This is How You Should Kick-Off a New Growth Hacking ProjectGrowthHackers
~19 min read · Jun 3rd · A chapter from ‘Growing Happy Clients’
Reader View
growth hacking
demandcurve.com
What Is Growth Hacking? A Framework for Growthdemandcurve.com
10 min read · Jun 16th
Reader View · Shared by 36
growth hacking
ProductLed
Product-Led Growth Benchmarks 2022ProductLed
4 min read · Jun 20th · How do your PLG company stack up compared to 600+ SaaS businesses? Check out the 2022 Product-Led Growth benchmarks.
Reader View · Shared by 23
growth hacking
saas
Reforge
What Reforge’s Industry Partners Are Thinking About in 2022Reforge
9 min read · May 28th · So far, 2022 can best be characterized by uncertainty. That’s why we asked three industry leaders — true innovators from growth, marketing, and product — about the biggest questions they have in their…
Reader View · Shared by 21, including Kevan Lee 👋, Sachin Rekhi
growth hacking
gopractice.io
The dos and don’ts of measuring activationgopractice.io
5 min read · Jun 11th · Working on user activation only makes sense after achieving product/market fit. If a product doesn't add enough value to convince the user to change the way they solve a problem, then even a perfect…
Reader View
product design
growth hacking
NFX
Introducing Network Effect #16: Hub-and-SpokeNFX
~13 min read · Jun 11th · At NFX we study network effects in the wild so we can help founders build them better. Sometimes it takes us a while to notice the pattern, but we now have another one. Meet the 16th Network Effect on…
Reader View · Shared by 15
growth hacking
network effects
wepullthetrigger.com
http://wepullthetrigger.com/blog/6-free-side-project-marketing-ideaswepullthetrigger.com
Jun 21st
growth hacking
timfelmingham.com
UpViral Case Study: 1,057 leads in 7 days with £5 ad spendtimfelmingham.com
10 min read · Jun 21st · Case Study: How to use free viral giveaway contests to generate targeted new leads at an almost unbelieveable rate, and very low cost, with UpViral.
Reader View · Shared by 98
growth hacking
eugeneyan.com
What I Wish I Knew About Onboarding Effectivelyeugeneyan.com
8 min read · May 28th · Mindset, 100-day plan, and balancing learning and taking action to earn trust.
Reader View · Shared by 17, including William Toll
growth hacking
product design
gopractice.io
Metrics to focus on before and after product/market fit. How to better understand your product at different…gopractice.io
10 min read · Jun 7th · Product/market fit is the make-or-break factor for a company. It helps businesses understand whether their product has market appeal and they can dive into the product growth stage with confidence. We…
Reader View · Shared by 119, including Christo Meid, Marc Gasser
product design
growth hacking
CXL
Upselling and Cross-selling: 8 Examples and Why They WorkCXL
9 min read · Jun 16th · Check out these 6 examples of effective upselling and why they work. Increase your AOV with these upselling tips.
Reader View · Shared by 181, including Michael Kolade
marketing
content marketing
growth hacking
Most highlighted
Respondents felt less favorably toward products with more than three claims, such as this one about shampoo:  “Makes hair cleaner, stronger, healthier, softer, shinier, and fuller.”    The researchers determined that when trying to be persuaded, customers become more skeptical the more claims they see. Essentially, customers start to think the quality dips with each additional feature.
Recently popular
CXL
Upselling and Cross-selling: 8 Examples and Why They WorkCXL
9 min read · Jun 16th · Check out these 6 examples of effective upselling and why they work. Increase your AOV with these upselling tips.
Reader View · Shared by 181, including Michael Kolade
marketing
content marketing
growth hacking
Most highlighted
Respondents felt less favorably toward products with more than three claims, such as this one about shampoo:  “Makes hair cleaner, stronger, healthier, softer, shinier, and fuller.”    The researchers determined that when trying to be persuaded, customers become more skeptical the more claims they see. Essentially, customers start to think the quality dips with each additional feature.
Growth.Design
Google: How to increase feature adoption the right wayGrowth.Design
Jun 8th · This case study shows you Google's feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.
Shared by 139, including Oliver Raduner
growth hacking
product design
product management
ProductLed
How to Master Product ViralityProductLed
5 min read · Jun 13th · Most SaaS businesses strive for $0 CAC, but how do you accomplish this feat? This article will show you how. Learn more here.
Reader View · Shared by 136
growth hacking
product design
saas
gopractice.io
Metrics to focus on before and after product/market fit. How to better understand your product at different…gopractice.io
10 min read · Jun 7th · Product/market fit is the make-or-break factor for a company. It helps businesses understand whether their product has market appeal and they can dive into the product growth stage with confidence. We…
Reader View · Shared by 119, including Christo Meid, Marc Gasser
product design
growth hacking
wepullthetrigger.com
http://wepullthetrigger.com/blog/6-free-side-project-marketing-ideaswepullthetrigger.com
Jun 21st
growth hacking
timfelmingham.com
UpViral Case Study: 1,057 leads in 7 days with £5 ad spendtimfelmingham.com
10 min read · Jun 21st · Case Study: How to use free viral giveaway contests to generate targeted new leads at an almost unbelieveable rate, and very low cost, with UpViral.
Reader View · Shared by 98
growth hacking
medium.com
The Importance of CAC Payback in Today’s Market Environmentmedium.com
~11 min read · Jun 14th · In today’s environment, CAC payback has huge implications on a company’s ability to scale efficiently. Cash efficiency is king!
Reader View · Shared by 96, including Elizabeth Yin
startups
growth hacking
venture capital
Most highlighted
LTV / CAC has become the gold standard metric to determine the growth and profitability potential of a direct-to-consumer business
demandcurve.com
Zapier Landing Page Teardowndemandcurve.com
Jun 17th · See how Zapier uses familiarity and visuals to quickly establish an "aha moment" for its website visitors.
growth hacking
content marketing
GrowthHackers
When to Hustle Around Obstacles vs Building Your Growth FoundationsGrowthHackers
~13 min read · May 26th · Going too fast can be just as big a problem as going too slow
Reader View · Shared by 69
growth hacking
startups
demandcurve.com
What Is Growth Hacking? A Framework for Growthdemandcurve.com
10 min read · Jun 16th
Reader View · Shared by 36
growth hacking
All-time favorites
Ahrefs
Growth Hacking Tactics That Every Startup Needs To KnowAhrefs
~13 min read · From 2015 · A complete, actionable list of growth hacking tactics you can use to supercharge the growth of your business and build your user base. FAST.
Reader View · Shared by 900, including Daniel Stefanovic, Chris Messina, Moritz Meenen, Peter Hogenkamp, Courtney Bolton ★, Bram Kanstein, Glenn Oberholzer, L. Taylor Banks, Matthias Sala, Herbert Bay, Rodrigo Prior, Shawn Venasse, Brent Summers, Thomas Power, Casey Smith, Raul Tiru 🌎, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, designshard, Parin Vachhani, Sara Usinger
growth hacking
startups
growth
longform.asmartbear.com
The Elephant in the room: The myth of exponential hypergrowthlongform.asmartbear.com
20+ min read · Mar 6th · Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…
Reader View · Shared by 836, including David Papandrew, David Pires, Kevin_Indig, Justin Jackson, Esther Schindler, Chris Agro | Agrotising, Rand Fishkin
marketing
startups
venture capital
Most highlighted
t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.
Lenny Rachitsky
How the biggest consumer apps got their first 1,000 usersLenny Rachitsky
~16 min read · From 2020 · Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent…
Reader View · Shared by 793, including Bri Kimmel, Florian Graillot, Thomas Power, Brent Beshore, Johannes Lenz, Ben Tossell, Ryan Hoover, Niti Shree, Marvin “Polymath but really Just Generalist” Liao, Jonathan Kogan, Brian Halligan, Bryce Roberts, Evan Kirstel the $B2B Techfluencer, Version One Ventures, hiten.eth, Chris Messina, Ha Duong, Amy Jo Kim, Chris Isak , scott belsky
growth hacking
startups
marketing
Indie Hackers
I never had money to scale startups so I learned 5 principles for growth hacking startups with…Indie Hackers
2 min read · May 10th · 1. Spend 10% of your time on high-risk, high-reward activities. Ask: which action requires least input and will bring me the highest output? Go through...
Reader View · Shared by 654, including Edney Souza 🧙‍♂️, Jonathan Kogan
growth hacking
startups
saas
First Round
How Superhuman Built an Engine to Find Product/Market FitFirst Round
~20 min read · From 2018 · Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring…
Reader View · Shared by 615, including Teresa Torres, Marty Cagan, Satya Patel, Charlene Li, Niti Shree, Peter Hogenkamp, Leo Polovets, Max Stoiber, TK Kader, Thomas Power, Ben Tossell, Howard L Morgan, Tiago Forte, dcancel.eth, Gianluca Diegoli, Peter Kazanjy, Mark Kaigwa, hiten.eth, Bill Trenchard, Bryan Harris
startups
product market fit
products
First Round
The Tactical Guide to Making Better Decisions When Starting and Scaling CompaniesFirst Round
20+ min read · Apr 5th · The First Round team has been lucky to work with retired poker player and decision-making expert Annie Duke in a special capacity these past few years. Here, we open-source some of the advice she…
Reader View · Shared by 574, including Josh Kopelman, Arturo Rebolledo, Howard L Morgan
startups
growth hacking
product design
Most highlighted
Here’s the problem with relying on your gut: That's where all of that bias lives. It’s not your best decision-making tool.
GrowthHackers
Your growth strategy should align with your company's strategyGrowthHackers
5 min read · May 20th · In the same way that there's no single industry in which growth couldn't be applied, there's also no single timing or strategy of a company…
Reader View · Shared by 532, including Startupxplore, Víctor González Pacheco
startups
product design
growth hacking
quicksprout.com
The Definitive Guide to Growth Hackingquicksprout.com
7 min read · From 2015 · There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.
Reader View · Shared by 514, including Rodrigo Prior, Stephanie A Kowalski, Rhys Lindmark, Ha Duong, Tatjana Nebel, Grégoire Japiot 🌻, Aleksandra Wisniewska, 𝙉𝙞𝙘𝙤 𝙇𝙪𝙢𝙢𝙖, Helmi, Lorenz König, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Daniel Williams, Nando 💪🇦🇺🇦🇷, almagentia369, Travis Murdock, Tibor Martini 🇺🇦, Raul Tiru 🌎, Shawn Venasse, L. Taylor Banks, Dominik Grolimund
growth hacking
growth
hacking
First Round
From 0 to $1B - Slack's Founder Shares Their Epic Launch StrategyFirst Round
~14 min read · From 2015 · “HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”
Reader View · Shared by 510, including Fabricio Teixeira, Marco Unternaehrer, Dominik Grolimund, Travis Murdock, Peter Hogenkamp, Ha Duong, Pat Kua, Oriol Farré, Startupxplore, Liza Sperling, Raul Tiru 🌎, Kris Fannin, Will Hoag 🏔‼️, Stephanie A Kowalski, Rodrigo Prior, designshard, Courtney Bolton ★, Marcus Nelson, Thomas Power, Helmi
slack
launch
validation
Growth Marketing

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