The Best Articles in Growth Marketing

Shared by 153, including Oliver Raduner

Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…

Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…

Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.

Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…

«Teams have to buy more runway, focusing on better ROI and not a “high growth, high burn” mindset to hit the growth metrics.»

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…

Actionable strategies and tactics to help early-stage startups scale.

Ben Lang, Head of Community at Notion, shares his playbook for how to tap into your product evangelists and build a powerful community that grows from dozens to millions.

Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.

*(from the latest issue of the Indie Hackers newsletter)* Freemium, free trials, paid freemium...the debate rages on: - **Regardless of where you stand...

Our Data Science team developed a growth framework that helped to grow DAUs by 4x since 2019. Let’s explore the path that led us to that framework, aka The Growth Model!

The underline principle of knowing customer journey from being unknown to being obsessed with the brand.

Like many companies, Dropbox runs experiments that compare two product versions—A and B—against each other to understand what works best for our users. When a company generates revenue from selling…

Use a single math equation to summarize your business

Scaling SEO involves identifying patterns in your research to make informed decisions. Take a deep dive into managing the complexities of tech SEO at scale.

Improvements at the activation level actually bend the growth curve upwards for the whole business. Surfacing value more effectively leads to higher retention, which can improve monetization. This, in…

Recently, startup veterans have identified four core challenges with the Lean Startup. Let's break each of those down & look at a more effective methodology.

«an alternative approach I developed that can serve as a better guide for new product innovation called The Deliberate Startup.»

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When your back's against the wall, you need a SuperGoal: a high stakes, focusing goal that instills a sense of urgency and clarity.

«SuperGoals must be hit, and they require a concrete date by which it must be achieved.»

Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4…

Introductory playbook for beginners to acclimate to popular marketing tools and know when to use them. Is my team actually using the latest and greatest marketing tools?

«Unbounce: The most flexible landing page builder. It's used to create custom pages that convert new visitors into users»