The Best Articles in Growth Marketing
The most useful articles and videos in Growth Marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Growth Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Growth Marketing by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
Career frameworks, A/B testing, onboarding tips, selling to engineers
Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio,...
Lessons from working with 600+ YC startups
Gustaf Alströmer is a Group Partner at Y Combinator, where he has worked with over 600 startups. He’s also a fellow Airbnb alumnus and even started the origi...
Lessons from scaling Stripe | Claire Hughes Johnson (ex-COO of Stripe)
Claire Hughes Johnson is the former COO at Stripe where she helped scale the company from a small startup to the legendary company it is today. She also spen...
The ultimate guide to adding a PLG motion
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named o...
Mastering paid growth | Jonathan Becker (Thrive Digital)
Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for co...
What is ...?
New to Growth Marketing? These articles make an excellent introduction.
What Is Growth Hacking? A Framework for Growth
Shared by 208, including Oliver Raduner
SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every…
Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…
How to ...?
How to design a referral program
Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…
How to increase signup confirmation rates using the Sniper Link technique
This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.
How to reinvent your product growth strategy for the tech downturn
Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…
«Teams have to buy more runway, focusing on better ROI and not a “high growth, high burn” mindset to hit the growth metrics.»
How to Use Personalization to Grow in 2022
Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.
How to Structure your Product Org to Optimise for Growth
When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…
Trending
These links are currently making the rounds in Growth Marketing on Refind.
The psychology behind highly effective landing pages
Learn what mistakes to avoid when creating landing pages and how to design highly effective ones using psychology.
Marketing attribution models: Finding your most efficient marketing channels
Your business is likely practicing multiple outreach methods. Learn how to determine which is most effective with our guide on marketing attribution models.
The 6 Product-Led Free Models: Beyond Free Trial & Freemium
We break down six different free models to improve your PLG strategy and cover their pros, cons, insightful examples, and potential risks.
B2B SaaS Marketing Re-Acceleration Strategies to Hit Your H2 2023 Goals
3 impactful strategies to deploy in your B2B SaaS marketing to re-accelerate toward your goals in H2 2023.
Short Articles
Short on time? Check out these useful short articles in Growth Marketing—all under 10 minutes.
How to Build a Full-Funnel Marketing Strategy (w/ Example)
Simple and effective.
«Who are your customers? What problems do they have that you can solve? How do they find the solution to these problems? How can you create content to be a part of this journey?»
Why Community Is the Most Important Trend in Marketing
Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to…
Why Content Distribution Is More Important Than Ever Before
I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but also professionally. I bet if you think about it this way, you are too. Have you ever found yourself in…
The Psychology Behind Loom's Explosive Growth
Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.
How to Simplify Your Marketing Funnel: Seeing the Unit Cost Forest for the Conversion Rates Trees
Let’s say you’re a CEO. You don’t come from a marketing background. At every quarterly business review (QBR) and board meeting, your marketing head presents a chart like this: What happens next? More…
Long Articles
These are some of the most-read long-form articles in Growth Marketing.
Prompt Engineering: A Guide for Marketers and Content Creators
Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
Zūm’s Path to Product-Market Fit
Zūm co-founder Ritu Narayan sits down with First Round partner Todd Jackson to tell the story of how her transportation company found product-market fit in both B2C and B2B.
WorkOS’ Path to Product-Market Fit
WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”
4-Step Pricing Framework to Build Products With Scalable Unit Economics
Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4…
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Growth Marketing, including:
Brian Balfour
Founder/CEO @ http://Reforge.com (@reforge) Venture Partner @ http://LongJourney.vc (@LongJourneyVC) I write @ http://BrianBalfour.com brianbalfour.eth
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
andrew chen
a16z GAMES FUND ONE. Investing in games, AI, VR/AR, metaverse, and the future of entertainment!
M.G. Siegler
General Partner @GVteam. I write @500ish & @reviewinhaiku. On the road w/ @msquinn 👩🏻 & @maisiesiegler 👧🏼 #GoBlue 〽️🍻
Nir Eyal
Bestselling author of "Hooked" and "Indistractable"
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
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The result: lists of the best and most useful articles on hundreds of topics.
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We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in Growth Marketing?
We follow dozens of thought leaders in Growth Marketing, including Brian Balfour, Neil Patel, andrew chen, M.G. Siegler, Nir Eyal.
Missing a thought leader? Submit them here
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