Growth Marketing

Discover the best articles, videos, and resources on Growth Marketing from around the web. Follow along on Refind to get the most relevant new links picked for you.
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softr.io
What's product-led growth and how to leverage itsoftr.io
Nov 27th · What is Product-led Growth, which companies can it help, and how? Brian Balfour, founder of Reforge and Growth Expert, walks us through these questions and more · Shared by 5
growth marketing
product led growth
plg
simonowens.substack.com
8 creators reveal their #1 growth hacksimonowens.substack.com
10 min read · Nov 10th · Shared by 167
creator economy
content marketing
growth marketing
newsletters
Recently popular
simonowens.substack.com
8 creators reveal their #1 growth hacksimonowens.substack.com
10 min read · Nov 10th · Shared by 167
creator economy
content marketing
growth marketing
newsletters
medium.com
Figma’s Early Days — How Patience & Discipline Fostered a Killer Productmedium.com
7 min read · Nov 5th · Conversation Series with Figma’s Early Leaders Starting November 16th · Shared by 129, including Gabriele
product design
growth marketing
First Round
Go-to-market advice for startups from Google & MetaFirst Round
Nov 3rd · Rich Rao is the VP, Small Business Group at Meta and former GM at Google. He uses his technical background to explain how leaders can apply an engineer’s playbook to their go-to-market strategy. · Shared by 73
marketing
growth marketing
chargebee.com
32 SaaS KPIs every company should trackchargebee.com
20+ min read · Nov 5th · Get a comprehensive guide to every SaaS KPIs you should be tracking at your business. · Shared by 63
saas
growth marketing
kpis
youtube.com
How Snyk built a product-led growth juggernautyoutube.com
Nov 6th · Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He’s also a product and growth advisor wit... · Shared by 31, including Lenny Rachitsky
plg
growth marketing
softr.io
What's product-led growth and how to leverage itsoftr.io
Nov 27th · What is Product-led Growth, which companies can it help, and how? Brian Balfour, founder of Reforge and Growth Expert, walks us through these questions and more · Shared by 5
growth marketing
product led growth
plg
All-time favorites
future.com
Grow or Die: A Framework for Turning Your Company Around Fastfuture.com
~16 min read · Sep 1st · When your back's against the wall, you need a SuperGoal: a high stakes, focusing goal that instills a sense of urgency and clarity. · Shared by 1144
growth marketing
marketing
Most highlighted
SuperGoals must be hit, and they require a concrete date by which it must be achieved.
GrowthHackers
Your growth strategy should align with your company's strategyGrowthHackers
5 min read · May 20th · In the same way that there's no single industry in which growth couldn't be applied, there's also no single timing or strategy of a company… · Shared by 1086, including Startupxplore, Víctor González Pacheco
startups
product design
growth hacking
saas
growth
Ahrefs
Growth Hacking Tactics That Every Startup Needs To KnowAhrefs
~13 min read · From 2015 · A complete, actionable list of growth hacking tactics you can use to supercharge the growth of your business and build your user base. FAST. · Shared by 970, including Courtney Bolton ★, Chris Messina, Matthias Sala, Thomas Power, Shawn Venasse, Raul Tiru 🌎, Casey Smith, Daniel Stefanovic, Parin Vachhani, Moritz Meenen, Brent Summers, Bram Kanstein, L. Taylor Banks, Glenn Oberholzer, Herbert Bay, Peter Hogenkamp, Sir Lord Travis Wright, Web3 Speaker, Gini Dietrich, designshard, Rodrigo Prior
growth hacking
startups
growth
marketing
tactics
hacks
longform.asmartbear.com
The Elephant in the room: The myth of exponential hypergrowthlongform.asmartbear.com
20+ min read · Mar 6th · Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an… · Shared by 930, including David Papandrew, David Pires, Kevin_Indig, Justin Jackson, Esther Schindler, Chris Agro | Agrotising, Rand Fishkin
marketing
startups
venture capital
growth hacking
saas
growth
Most highlighted
t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.
Lenny Rachitsky
Kickstarting and scaling a consumer businessLenny Rachitsky
Jul 5th · Step 1: How to come up with an idea · Shared by 899, including Ryan Hoover, Dom Zuend, ErmanTaylan.eth, Mark Kaigwa
startups
product management
product design
growth marketing
consumer
b2c
Most highlighted
Step 1: INSIGHT: Come up with your idea ← This post  Step 2: AUDIENCE: Identify your super-specific who  Step 3: HOOK: Craft your pitch  Step 4: REACH: Find your early adopters where they are  Step 5: RETAIN: Iterate until enough people stick around
Reforge
4 Major Problems With The Lean Startup MethodologyReforge
~13 min read · Sep 8th · Recently, startup veterans have identified four core challenges with the Lean Startup. Let's break each of those down & look at a more effective methodology. · Shared by 854, including Teresa Torres, Sachin Rekhi
startups
product design
growth marketing
lean startup
product management
Most highlighted
an alternative approach I developed that can serve as a better guide for new product innovation called The Deliberate Startup.
Indie Hackers
I never had money to scale startups so I learned 5 principles for growth hacking startups with…Indie Hackers
2 min read · May 10th · 1. Spend 10% of your time on high-risk, high-reward activities. Ask: which action requires least input and will bring me the highest output? Go through... · Shared by 845, including Edney Souza 🧙‍♂️, Jonathan Kogan
growth hacking
startups
saas
growth
CXL
Upselling and Cross-selling: 8 Examples and Why They WorkCXL
9 min read · Jun 16th · Check out these 6 examples of effective upselling and why they work. Increase your AOV with these upselling tips. · Shared by 844, including Michael Kolade
marketing
content marketing
growth hacking
sales
saas
Most highlighted
Respondents felt less favorably toward products with more than three claims, such as this one about shampoo:  “Makes hair cleaner, stronger, healthier, softer, shinier, and fuller.”    The researchers determined that when trying to be persuaded, customers become more skeptical the more claims they see. Essentially, customers start to think the quality dips with each additional feature.
Lenny Rachitsky
How the biggest consumer apps got their first 1,000 usersLenny Rachitsky
~16 min read · From 2020 · Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent… · Shared by 793, including Brian Halligan, Florian Graillot, Thomas Power, Brent Beshore, Johannes Lenz, Ben Tossell, Ryan Hoover, Niti Shree, Marvin “Polymath but really Just Generalist” Liao, Jonathan Kogan, Bri Kimmel, Bryce Roberts, Evan Kirstel the $B2B Techfluencer, Version One Ventures, hiten.eth, Chris Messina, Ha Duong, Amy Jo Kim, Chris Isak , scott belsky
growth hacking
startups
marketing
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