- How to design a referral program
- 4-Step Pricing Framework to Build Products With Scalable Unit Economics
- 13 Effective (And Low-Cost) Ways to Promote a Product
- Prompt Engineering: A Guide for Marketers and Content Creators
- How to Build a Full-Funnel Marketing Strategy (w/ Example)
Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio,...
Gustaf Alströmer is a Group Partner at Y Combinator, where he has worked with over 600 startups. He’s also a fellow Airbnb alumnus and even started the origi...
Claire Hughes Johnson is the former COO at Stripe where she helped scale the company from a small startup to the legendary company it is today. She also spen...
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named o...
Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for co...
Shared by 208, including Oliver Raduner
Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…
Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…
This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.
Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…
«Teams have to buy more runway, focusing on better ROI and not a “high growth, high burn” mindset to hit the growth metrics.»
Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.
When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…
Learn what mistakes to avoid when creating landing pages and how to design highly effective ones using psychology.
Your business is likely practicing multiple outreach methods. Learn how to determine which is most effective with our guide on marketing attribution models.
We break down six different free models to improve your PLG strategy and cover their pros, cons, insightful examples, and potential risks.
3 impactful strategies to deploy in your B2B SaaS marketing to re-accelerate toward your goals in H2 2023.
Simple and effective.
«Who are your customers? What problems do they have that you can solve? How do they find the solution to these problems? How can you create content to be a part of this journey?»
Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to…
I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but also professionally. I bet if you think about it this way, you are too. Have you ever found yourself in…
Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.
Let’s say you’re a CEO. You don’t come from a marketing background. At every quarterly business review (QBR) and board meeting, your marketing head presents a chart like this: What happens next? More…
Affordable and effective.
Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
Zūm co-founder Ritu Narayan sits down with First Round partner Todd Jackson to tell the story of how her transportation company found product-market fit in both B2C and B2B.
WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”
Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4…
Founder/CEO @ http://Reforge.com (@reforge) Venture Partner @ http://LongJourney.vc (@LongJourneyVC) I write @ http://BrianBalfour.com brianbalfour.eth
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
a16z GAMES FUND ONE. Investing in games, AI, VR/AR, metaverse, and the future of entertainment!
General Partner @GVteam. I write @500ish & @reviewinhaiku. On the road w/ @msquinn 👩🏻 & @maisiesiegler 👧🏼 #GoBlue 〽️🍻
Bestselling author of "Hooked" and "Indistractable"
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