8 Best Articles on Personal Branding

The most useful articles on personal branding from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 Personal Branding Articles

At a glance: these are the articles that have been most read, shared, and saved on personal branding by Refind users in 2023 so far.

  1. Personal branding for people who hate personal branding
  2. What is Personal Branding? Everything You Need to Know
  3. The importance of photography in personal branding
  4. The personal brand paradox
  5. How to Improve Your Personal SEO: 5 Tips for Personal Branding within Search Results

What is ...?

New to #personal branding? These articles make an excellent introduction.

How to ...?

Short Articles

Short on time? Check out these useful short articles on personal branding—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on personal branding.

Related Topics


We monitor hundreds of publications, blogs, newsletters, and news sources in Personal Branding, including:

designmodo profile image


Time-saving tools for designers, developers, and marketers. Website and Email Builders (NoCode). 🌲 We plant trees. 🪄 http://status.designmodo.com

Mark Schaefer profile image

Mark Schaefer

TED keynote speaker, marketing strategist, university educator, author of 9 books including "KNOWN" "Marketing Rebellion" and "Cumulative Advantage."

Michael Brenner profile image

Michael Brenner

#ContentMarketing firm CEO @MKTGInsiders | Author @MeanPeopleSuckk | Former VP #DigitalMarketing @SAP | Startup #CMO | Sharing #B2BMarketing tips #Marketing ROI

Ed Zitron profile image

Ed Zitron

CEO @EZPR. British. writer @thisisinsider - Top 50 @bitech tech PR 4x - http://ez.substack.com - 2x Author - public relations

Andy Crestodina profile image

Andy Crestodina

Speaker, content marketer, co-founder of Orbit Media (@orbiteers) and author of Content Chemistry: http://orbitmedia.com/about/content-…

What is Refind?

Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on personal branding?

We monitor hundreds of sources on personal branding, including designmodo, Mark Schaefer, Michael Brenner, Ed Zitron, Andy Crestodina, and many more.

Can I submit a link?

Indirectly, by using Refind and saving links from outside (e.g., via our extensions).

How can I report a problem?

When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com

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