7 Best Articles on Google Ads
The most useful articles on google ads from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Google Ads Articles
At a glance: these are the articles that have been most read, shared, and saved on google ads by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
We're building a dystopia just to make people click on ads
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response.
Short Articles
Short on time? Check out these useful short articles on google ads—all under 10 minutes.
Google Ads' Keyword Matching Process Detailed In New Guide
Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Understanding the Google Ads Auction & Why Ad Rank Is Important
When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that query, and what the ad positions should be. This ad auction is repeated every time an…
New ways to multiply your results with Performance Max
Learn about new features in Performance Max, including account-level negative keywords, campaign-level brand exclusions, and experiments.
Why is it so hard to give Google money?
I’ve been trying to run search ads on Google for over a month. Due to two unrelated snags, I’ve only had ~12 hours of uptime with those ads in that time. Based on conversations with other startups…
A UX teardown of the Google Ads platform 💸
Google Ads should be flawless, given its size. Instead, it's a demonstration that operating at a scale creates inefficiencies and flaws.
Long Articles
These are some of the most-read long-form articles on google ads.
Inside Google’s Ad Display Network Black Box: Porn, Piracy, Fraud
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Google Ads, including:
SearchEngineJournal®
Follow us for the latest #SEO, #PPC, #socialmedia, & #content news, expert tips, insights, and ideas. Get our newsletter: http://bit.ly/2troYx7
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
ProPublica
Pursuing stories with moral force Send us things: http://propub.li/3ewuUKH Newsletter: http://propub.li/2Opjiys Masto: http://newsie.social/@ProPublica TikTok: http://propub.li/3J4re5o
Stratechery
Free Articles from http://stratechery.com. For Daily Updates, follow @StratecheryMO. For the author, follow @benthompson.
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on google ads?
We monitor hundreds of sources on google ads, including SearchEngineJournal®, Moz, Neil Patel, ProPublica, Stratechery, and many more.
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
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