7 Best Articles on Google Ads
The most useful articles on google ads from around the web, curated by thought leaders and our community.
Refind focuses on timeless pieces and updates the list whenever new, must-read articles or videos are discovered.
Top 5 Google Ads Articles
At a glance: these are the articles that have been most read, shared, and saved on google ads by Refind users in 2024 so far.
Videos
Watch a video to get a quick overview.
We're building a dystopia just to make people click on ads
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response.
Short Articles
Short on time? Check out these useful short articles on google ads—all under 10 minutes.
Google Ads' Keyword Matching Process Detailed In New Guide
Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
How Does Google Make Money? [Updated Sep 2023]
How does Google make money? Data shows that the biggest Google revenue sources include search ads, Google Network ads, and YouTube ads.
Understanding the Google Ads Auction & Why Ad Rank Is Important
When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that query, and what the ad positions should be. This ad auction is repeated every time an…
Why is it so hard to give Google money?
I’ve been trying to run search ads on Google for over a month. Due to two unrelated snags, I’ve only had ~12 hours of uptime with those ads in that time. Based on conversations with other startups…
A UX teardown of the Google Ads platform 💸
Google Ads should be flawless, given its size. Instead, it's a demonstration that operating at a scale creates inefficiencies and flaws.
Long Articles
These are some of the most-read long-form articles on google ads.
Inside Google’s Ad Display Network Black Box: Porn, Piracy, Fraud
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
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It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
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The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
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