7 Best Articles on Viral Marketing
The most useful articles on viral marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Viral Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved on viral marketing by Refind users in 2023.
Short Articles
Short on time? Check out these useful short articles on viral marketing—all under 10 minutes.
How to engineer word of mouth
Marketing usually works like this: You have a product -> You find a way to get users -> The users sign up and use your product **There's a small problem...
Wordle’s growth loop
Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.
This marketing strategy actually made me happier
Like many of us in the Indie Hackers community, marketing is not an activity that I inherently enjoy. I much prefer *building* something cool rather tha...
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Despite studying content that overachieves for years, it's only in the past few months that I've stumbled into a mental model I've called: Hook, Line, and
Long Articles
These are some of the most-read long-form articles on viral marketing.
The Elephant in the room: The myth of exponential hypergrowth
Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…
«t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.»
Why People Share: The Psychology Behind "Going Viral"
James Currier is making public the "8 Motivation Clusters" that cause people to share—to help Founders engineer virality into their products.
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