- The Elephant in the room: The myth of exponential hypergrowth
- How to engineer word of mouth
- The Five Types of Virality
- Wordle’s growth loop
- Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Marketing usually works like this: You have a product -> You find a way to get users -> The users sign up and use your product **There's a small problem...
Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.
Like many of us in the Indie Hackers community, marketing is not an activity that I inherently enjoy. I much prefer *building* something cool rather tha...
Despite studying content that overachieves for years, it's only in the past few months that I've stumbled into a mental model I've called: Hook, Line, and
and choosing the right one for your product to grow
Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…
«t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.»
James Currier is making public the "8 Motivation Clusters" that cause people to share—to help Founders engineer virality into their products.
Educating and inspiring people to create, publish and flourish by designing life and business for happiness and fulfillment.
We partner early with consumer, enterprise, and crypto software entrepreneurs. Our mission is to help realize rare potential. Newsletter: https://bit.ly/3r9ERGg
Bestselling author of "Hooked" and "Indistractable"
SEO, Growth and Tech | ex-@shopify, @g2dotcom, @atlassian | Join +8,200 @thegrowthmemo readers | http://linkpop.com/kevin-indig
Technology news and analysis with a focus on founders and startup teams. Got a tip? http://techcrunch.com/tips
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
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- Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
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The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on viral marketing?
We monitor hundreds of sources on viral marketing, including Jeff Bullas, Greylock, Nir Eyal, Kevin_Indig, TechCrunch, and many more.
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When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to email@example.com
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