- The Elephant in the room: The myth of exponential hypergrowth
- Wordle’s growth loop
- How to engineer word of mouth
- The Five Types of Virality
- Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Marketing usually works like this: You have a product -> You find a way to get users -> The users sign up and use your product **There's a small problem...
Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.
Like many of us in the Indie Hackers community, marketing is not an activity that I inherently enjoy. I much prefer *building* something cool rather tha...
Despite studying content that overachieves for years, it's only in the past few months that I've stumbled into a mental model I've called: Hook, Line, and
and choosing the right one for your product to grow
Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and Slack. If you have an…
«t’s well-known that growth—as a percentage—naturally declines with scale, even when there’s nothing wrong with the company.»
James Currier is making public the "8 Motivation Clusters" that cause people to share—to help Founders engineer virality into their products.
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