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7 Best Articles on Viral Marketing

The most useful articles on viral marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 Viral Marketing Articles

At a glance: these are the articles that have been most read, shared, and saved on viral marketing by Refind users.

  1. The Elephant in the room: The myth of exponential hypergrowth
  2. How to engineer word of mouth
  3. The Five Types of Virality
  4. Wordle’s growth loop
  5. Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content

Short Articles

Short on time? Check out these useful short articles on viral marketing—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on viral marketing.

Related Topics

Publications

We monitor hundreds of publications, blogs, newsletters, and news sources in Viral Marketing, including:

Jeff Bullas profile image

Jeff Bullas

Educating and inspiring people to create, publish and flourish by designing life and business for happiness and fulfillment.

Greylock profile image

Greylock

We partner early with consumer, enterprise, and crypto software entrepreneurs. Our mission is to help realize rare potential. Newsletter: https://bit.ly/3r9ERGg

Nir Eyal profile image

Nir Eyal

Bestselling author of "Hooked" and "Indistractable"

Kevin_Indig profile image

Kevin_Indig

SEO, Growth and Tech | ex-@shopify, @g2dotcom, @atlassian | Join +8,200 @thegrowthmemo readers | http://linkpop.com/kevin-indig

TechCrunch profile image

TechCrunch

Technology news and analysis with a focus on founders and startup teams. Got a tip? http://techcrunch.com/tips

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Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
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  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on viral marketing?

We monitor hundreds of sources on viral marketing, including Jeff Bullas, Greylock, Nir Eyal, Kevin_Indig, TechCrunch, and many more.

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