7 Best Articles on Viral Marketing

The most useful articles on viral marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 Viral Marketing Articles

At a glance: these are the articles that have been most read, shared, and saved on viral marketing by Refind users in 2023 so far.

  1. The Elephant in the room: The myth of exponential hypergrowth
  2. Wordle’s growth loop
  3. How to engineer word of mouth
  4. The Five Types of Virality
  5. Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content

Short Articles

Short on time? Check out these useful short articles on viral marketing—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on viral marketing.

Related Topics

Publications

We monitor hundreds of publications, blogs, newsletters, and news sources in Viral Marketing, including:

Jeff Bullas profile image

Jeff Bullas

Educating and inspiring people to create, publish and flourish by designing life and business for happiness and fulfillment.

Indie Hackers profile image

Indie Hackers

Get inspired! Real stories, advice, and revenue numbers from the founders of profitable businesses ⚡ by @csallen and @channingallen

SparkToro profile image

SparkToro

We're an audience research tool that helps you discover people's sources of influence: who+what they follow, visit, read, watch, & listen-to.

Greylock profile image

Greylock

At Greylock, we partner early with consumer and enterprise software entrepreneurs. Our mission is to help realize rare potential.

Nir Eyal profile image

Nir Eyal

Bestselling author of "Hooked" and "Indistractable"

What is Refind?

Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on viral marketing?

We monitor hundreds of sources on viral marketing, including Jeff Bullas, Indie Hackers, SparkToro, Greylock, Nir Eyal, and many more.

Can I submit a link?

Indirectly, by using Refind and saving links from outside (e.g., via our extensions).

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When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com

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