Visual Communication Basics

Stephanie A Kowalski
Kapitänin🚢 von #OnlinePRGuide | Kreativ mit #Sketchnotes🎨🖌 | Fokus🎯 #PR #SocialMedia #ContentMarketing | Impressum: stephanieakowalski.de/impressum

Take a deep dive into Visual Communication Basics with this hand-curated series of 10 time-tested articles and videos from around the web. We’ll guide you through, one link per day, in the app or in your inbox.

10 articles
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10 days
beginner
visual communication
examples
introduction
overview
Intro
What’s inside?
Who is it for?

Explore the world of Visual Communication and its many changing forms. In this deep dive you will learn about different specialist areas like color, composition and typography and how they create an impact when they are put together.


Stephanie A. Kowalski is a self-employed PR Consultant. Her areas of expertise include traditional, digital and visual communication. When she's not helping (quiet) entrepreneurs to become more visible or blogging about introversion, she creates sketchnotes for events, books and many other formats.


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  • The Principles of Design and Their Importance and 9 other articles
  • Average reading time: 9 minutes
  • Topics covered: design, branding, brand identity
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  • From sites like Toptal, HubSpot, and more
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Level up!
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Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

How does it work?

Day 1
...
Day 10
Level up!

Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

We’ll guide you through, one link per day, in the app or in your inbox.

Deep Dives come in bites that are short enough to fit in your day...

...but add up to a satisfying learning experience.

Visual Communication forms the way we see the world. You can use this to say what you want to say in a way (visual) way that will be heard by others.

Stephanie A Kowalski

The principles of visual design include contrast, balance, emphasis, movement, white space proportion, hierarchy, repetition, rhythm, pattern, unity and variety. They work together to create something that is aesthetically pleasing to the other eye and also optimizes the user experience.

Stephanie A Kowalski

Visual literacy is the ability to recognize and understand ideas through visible actions or images (Merriam-Webster). It is also the ability to see, understand and communicate visually.

Stephanie A Kowalski

Layout and composition are the building blocks of design. They give designs structure and make it easier to navigate.

Stephanie A Kowalski

Typography is the art and technique of arranging type, type meaning letters and characters.

Stephanie A Kowalski

Color plays an important role in design and everyday life. It can draw your eyes to an image. It can also trigger an emotional response and communicate something without using words.

Stephanie A Kowalski

Images can be a powerful tool in design. From beautiful, high-definition photos to carefully crafted graphics, they’re usually the first thing we see.

Stephanie A Kowalski

Combining text with an image is one of the most basic building blocks of graphic design. It might sound like an easy design solution, but it is quite difficult to get it right.

Stephanie A Kowalski

With so many businesses and organizations operating online, visual communication is more important than ever.

Stephanie A Kowalski

Hello again! By now, you should have gotten a good overview on the many facets of visual communication. All you need to do now is to combine all the pieces of information and try them out yourself. Visual communication isn't something you can learn by studying or reading — you have to learn it by doing it.

Stephanie A Kowalski

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