10+ Best Articles on Influencer Marketing
The most useful articles on influencer marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Influencer Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved on influencer marketing by Refind users in 2023 so far.
- Influencer culture is everywhere — even in academia
- Master the Art of Influence — Persuasion as a Skill and Habit
- Comment: Don't imitate the influencers
- The Instagram Aesthetic Is Over
- Guide: How to do community-based marketing
What is ...?
New to #influencer marketing? These articles make an excellent introduction.
What is Influencer Marketing? Learn the Basics of Influencer Marketing
People have been talking about Influencer Marketing. It’s not going to replace Social or Content Marketing, because it can’t exist without them. If you’re new to Influencer Marketing and aren’t quite sure what that means,
How to ...?
How To Be An Instagram Influencer For $300
Read how one agency created 2 entirely fake Instagram influencer accounts & proceeded to secure sponsorships & deals from brands. See the study here:
How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)
The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence
How to Use Influencer Marketing to Amplify Your Message
Discover how all businesses, even B2Bs, can partner with social media influencers to elevate their messaging.
How to find and connect with influencers at scale
Influencer marketing has proven itself as one of the most effective digital marketing tactics of recent years – and all signs point toward a very similar situation in 2018. However, influencer marketing requires finding and contacting numerous influencers at a time, which can prove to be time-consuming and not always effective – unless, of course, you have the right tool to help. And if you need to find and connect with several influencers on a monthly basis, then you definitely need a tool to h
How to Boost Content Marketing ROI with Micro-Influencers
As the use of influencer marketing increases, consumers are starting to question the authenticity behind influencer promotions. In fact, authenticity is the biggest influencer marketing prediction for…
Short on time? Check out these useful short articles on influencer marketing—all under 10 minutes.
Comment: Don't imitate the influencers
Kevon Cheung says the key to growing your online audience is to focus on your inner circle rather than copying the big players.
Influencer culture is everywhere — even in academia
Though academics may wring our hands about influencer culture, social media promotion is now a necessary evil
Guide: How to do community-based marketing
_This is a free version of the Software Ideas Marketing Guide on community outreach. Originally, I was only planning on releasing this for members of th...
LinkedIn at 20: how a new breed of influencer is transforming the business networking giant
While other social media giants are floundering, this one is doing rather well.
The Instagram Aesthetic Is Over
The look made famous by the platform just doesn’t resonate anymore.
These are some of the most-read long-form articles on influencer marketing.
Master the Art of Influence — Persuasion as a Skill and Habit
As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.
The journalist as influencer: how we sell ourselves on social media
After the summer of Caroline Calloway’s Instagram infamy and Jia Tolentino’s huge book launch, where is the line between author and lifestyle celebrity?
This is How Much Instagram Influencers Really Cost
Discover the true cost of Instagram influencers and why Instagram influencer marketing should be a part of your business’s social media strategy.
Creating Influencer-Targeted Content to Earn Links + Coverage
Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help…
The hired guns of Instagram
Companies can’t advertise on social media — so they have female influencers do it for them.
We monitor hundreds of publications, blogs, newsletters, and news sources in Influencer Marketing, including:
Social Media Today
Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here: http://dive.pub/SMTtwitter
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