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10+ Best Articles on Influencer Marketing

The most useful articles on influencer marketing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 Influencer Marketing Articles

At a glance: these are the articles that have been most read, shared, and saved on influencer marketing by Refind users.

  1. Comment: Don't imitate the influencers
  2. Instagram is building a standalone app for shopping
  3. The Instagram Aesthetic Is Over
  4. Influencer culture is everywhere — even in academia
  5. Guide: How to do community-based marketing

What is ...?

New to #influencer marketing? These articles make an excellent introduction.

How to ...?

Short Articles

Short on time? Check out these useful short articles on influencer marketing—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on influencer marketing.

Related Topics

Publications

We monitor hundreds of publications, blogs, newsletters, and news sources in Influencer Marketing, including:

Social Media Today profile image

Social Media Today

Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here: http://dive.pub/SMTtwitter

Moz profile image

Moz

The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.

Social Media Examiner profile image

Social Media Examiner

The top social media marketing industry pros - all in one place! Join us for Social Media Marketing World - March 13-15, 2023, in San Diego, CA 🌴 #SMMW23

Intuit Mailchimp profile image

Intuit Mailchimp

Guess less and sell more with Mailchimp’s email marketing and automations tools. @MailchimpHelp = 🤝 @MailchimpStatus = 📶

Lilach Bullock profile image

Lilach Bullock

I help B2B entrepreneurs and businesses exponentially grow their business and impact without overwhelm. Speaker, Author, Tech influencer. Podcast host & guest

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Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on influencer marketing?

We monitor hundreds of sources on influencer marketing, including Social Media Today, Moz, Social Media Examiner, Intuit Mailchimp, Lilach Bullock, and many more.

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