10+ Best Articles on Influencer Marketing

People have been talking about Influencer Marketing. It’s not going to replace Social or Content Marketing, because it can’t exist without them. If you’re new to Influencer Marketing and aren’t quite sure what that means,

Read how one agency created 2 entirely fake Instagram influencer accounts & proceeded to secure sponsorships & deals from brands. See the study here:

Influencer marketing has proven itself as one of the most effective digital marketing tactics of recent years – and all signs point toward a very similar situation in 2018. However, influencer marketing requires finding and contacting numerous influencers at a time, which can prove to be time-consuming and not always effective – unless, of course, you have the right tool to help. And if you need to find and connect with several influencers on a monthly basis, then you definitely need a tool to h

Discover how all businesses, even B2Bs, can partner with social media influencers to elevate their messaging.

The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence

As the use of influencer marketing increases, consumers are starting to question the authenticity behind influencer promotions. In fact, authenticity is the biggest influencer marketing prediction for…

Kevon Cheung says the key to growing your online audience is to focus on your inner circle rather than copying the big players.

Though academics may wring our hands about influencer culture, social media promotion is now a necessary evil

From a picturesque town to a Brooklyn cafe, popular destinations are closing their doors to influencers.

_This is a free version of the Software Ideas Marketing Guide on community outreach. Originally, I was only planning on releasing this for members of th...

While other social media giants are floundering, this one is doing rather well.

After the summer of Caroline Calloway’s Instagram infamy and Jia Tolentino’s huge book launch, where is the line between author and lifestyle celebrity?

As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.

Discover the true cost of Instagram influencers and why Instagram influencer marketing should be a part of your business’s social media strategy.

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help…

Companies can’t advertise on social media — so they have female influencers do it for them.