Andrew Chen 🇺🇸
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
Recently shared by
Take a deep dive
More like this
WSJ MoneyBeat
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
WSJ MoneyBeat
6 min read · From 2017
Intercom
The marketing book for startups
Intercom
From 2018 · There are a thousand theories, practices, techniques and growth hacks for marketing your product. But which ones matter to startups? This marketing book will show you how to build your brand and sell…
Andrew Chen 🇺🇸
How startups die from their addiction to paid marketing
Andrew Chen 🇺🇸
5 min read · From 2018 · [Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less. A familiar story: […]
beautiful.ai
Beautiful Slides
beautiful.ai
1 min read · From 2017 · A smarter, simpler, more beautiful way to work.
marketinginsidergroup.com
How Content Marketing Directly Improves Sales
marketinginsidergroup.com
8 min read · 2020-10-27 · Content marketing is a vital tool for sales. It attracts buyers and creates interest. Learn about the ways content marketing directly improves sales.
docs.google.com
Harvard Business Review
When Sales and Marketing Aren’t Aligned, Both Suffer
Harvard Business Review
8 min read · From 2018 · Research highlights three dangers in particular.
nathanbarry.com
Direct Sales for Bootstrapped SaaS Startups
nathanbarry.com
20+ min read · From 2017 · Enjoyed the article? My best content on design, marketing, and business. Delivered each week for free. Yay! But there's one more step: check your email for a subscription confirmation link. Unless you…
Reforge
Why Do So Many Startups Get Product Marketing Wrong?
Reforge
10 min read · From 2018 · Many startup teams fail to bring in product marketers with the right skill sets at the right time, and end up paying for it with failed launches. Because product marketing is a relatively new role, a…
