How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
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The red flags and magic numbers that investors look for in your startup's metrics
Entrepreneurs and investors base decisions on user growth forecasts. But common models for user growth rely on lagging indicators. In this clever article, venture capitalist Andrew Chen details a method for understanding and predicting growth via user “acquisition loops” and “engagement loops.” Start-up investors and entrepreneurs will appreciate Chen’s authoritative take on this crucial subject, as well as his emphasis on sustainability and quality.
This is the Product Death Cycle. Why it happens, and how to break out of it
The hardest part of any new product launch is the beginning, when it’s not quite working, and you’re iterating and molding the experience to fix it. It may be the hardest phase, but it’s also the most fun. The Product Death Cycle All of this was on my mind when I saw a great tweet from […]
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