The Best of HubSpot

Learn about the basics of a buyer persona. This blog post covers why you need a persona, how to create a persona, and the best persona creation tools.

The founder of a failed running app shares the lessons he learned along the way.

To help you partner with the best affiliate programs out there, we’ve put together a list of the affiliate programs that’ll help you make some real money.

Wondering what elements make up a successful blog post? We reviewed the top 8 blog posts on the Marketing Blog in 2022 to find out.

Here, we're going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization's customer experience.

What is user feedback, and why is it important? Check out this article to learn why you should be asking your users for feedback regularly.

You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.

Influencer marketing is a popular but often misunderstood term. So, what does it look like? Let these 13 examples explain and inspire.

Color psychology and its role in buyer decision-making are fascinating elements of marketing. But how can such nuance be quantified? Well, look no further.

Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.

TikTok is one of Gen-Z's favorite apps. But less tech-savvy marketers can find it hard to navigate. Here's how to use it and publish your first post.

In an effort to create openness in the enterprise industry, we've decided to share our enterprise marketing playbook. Take a look at our plays for 2020.

If you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is completely free and accessible through its platform.

Discover the qualities of a successful word-of-mouth marketing strategy that allows your brand to catapult to success with less monetary investment.

Positive feedback is key to a healthy work environment in which your employees feel appreciated. Here's how you can give positive feedback at the office.

«While it’s important to let employees know where there are areas that need improvement, it’s equally important to give positive feedback so they know where they shine.»

Learn how plan, write, and organize copy that effectively converts visitors on your website.

Search engines have changed their algorithm to favor topic based content. This report serves as a tactical primer for marketers responsible for SEO strategy.

Here, let's explore how SEO can help you meet all your marketing goals, even if those goals don't require organic traffic.

Take your DIY design skills to the next level by getting a crash course in typography.