The Best of HubSpot
10+ most popular HubSpot articles, as voted by our community.
HubSpot CRM 🤠 Helping you win the wild west of business 🏜
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What is a Persona?: Everything You Need to Know
Learn about the basics of a buyer persona. This blog post covers why you need a persona, how to create a persona, and the best persona creation tools.
Running Out of Time: Three Lessons From a Failed Fitness Startup
The founder of a failed running app shares the lessons he learned along the way.
HubSpot on Affiliate Marketing
7 of the Best Affiliate Programs for Making Real Money
To help you partner with the best affiliate programs out there, we’ve put together a list of the affiliate programs that’ll help you make some real money.
HubSpot on Content Marketing
What HubSpot's Highest Performing Blog Posts Have in Common & Why These Elements Work
Wondering what elements make up a successful blog post? We reviewed the top 8 blog posts on the Marketing Blog in 2022 to find out.
HubSpot on Customer Experience
The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise
Here, we're going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization's customer experience.
HubSpot on CX
User Feedback: The Best Ways to Ask For It (& Why You Should)
What is user feedback, and why is it important? Check out this article to learn why you should be asking your users for feedback regularly.
HubSpot on Influencer Marketing
Micro-Influencer Marketing: A Comprehensive Guide
You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.
13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own
Influencer marketing is a popular but often misunderstood term. So, what does it look like? Let these 13 examples explain and inspire.
HubSpot on Marketing
The Psychology of Color: How It Affects the Way We Buy [Infographic]
Color psychology and its role in buyer decision-making are fascinating elements of marketing. But how can such nuance be quantified? Well, look no further.
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter…
Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.
HubSpot on Video Editing
The Beginner's Guide to Editing YouTube Videos
If you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is completely free and accessible through its platform.
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10 Positive Feedback Examples Your Employees Need to Hear
Positive feedback is key to a healthy work environment in which your employees feel appreciated. Here's how you can give positive feedback at the office.
«While it’s important to let employees know where there are areas that need improvement, it’s equally important to give positive feedback so they know where they shine.»
How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
Learn how plan, write, and organize copy that effectively converts visitors on your website.
Topic Clusters: The Next Evolution of SEO
Search engines have changed their algorithm to favor topic based content. This report serves as a tactical primer for marketers responsible for SEO strategy.
Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic
Here, let's explore how SEO can help you meet all your marketing goals, even if those goals don't require organic traffic.
Typography Tutorial for Beginners: Everything You Need to Learn Typography Basics
Take your DIY design skills to the next level by getting a crash course in typography.
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HubSpot on Social Media Marketing
How to Use TikTok: A Step-by-Step Guide
TikTok is one of Gen-Z's favorite apps. But less tech-savvy marketers can find it hard to navigate. Here's how to use it and publish your first post.
An Inside Look At HubSpot's Enterprise Marketing Playbook
In an effort to create openness in the enterprise industry, we've decided to share our enterprise marketing playbook. Take a look at our plays for 2020.