9 Best Articles in 2021
shopify.com
B2B Ecommerce: How the Best in B2B Sales Succeed Online
shopify.com
20+ min read · 31 saves · From 2018 · B2B ecommerce is now a $7.7 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. $7.7 trillion …That’s the market size…
In Marketing
fieldboom.com
25+ Lead Generation Ideas for B2B Companies (& How to Implement Them)
fieldboom.com
~20 min read · 52 saves · From 2017 · We've compiled over 25 of the most effective lead generation ideas from various B2B companies, share the strategy behind them, and how to implement them.
blog.ladder.io
10 Go-To B2B Marketing Tactics Guaranteed to Increase ROI
blog.ladder.io
~12 min read · 40 saves · From 2017 · Need to supercharge your B2B marketing plan? Check out the go-to B2B marketing tactics Ladder strategists use to grow our clients' businesses.
Entrepreneur
5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
Entrepreneur
4 min read · 56 saves · From 2018 · Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.
In Marketing
leadgenerationpal.com
B2B Lead Generation: 23 Experts Share Their Top Growth Hacks
leadgenerationpal.com
~11 min read · 57 saves · From 2017 · Struggling to build a stronger pipeline that will ensure you maintain a steady B2B lead growth rate? Need more effective B2B lead generation ideas to test?
In Marketing
Brian Dean
The B2B Content Marketing Report
Brian Dean
~14 min read · 56 saves · Jan 5th · A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
Content Marketing Institute
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Content Marketing Institute
5 min read · 80 saves · 2019-12-23 · Valuing creativity makes a difference in B2B content marketing success. Here are six examples to inspire your B2B creativity – Content Marketing Institute
toprankblog.com
Our Top B2B Content Marketing Trends & Predictions for 2020
toprankblog.com
~11 min read · 81 saves · 2019-12-02 · 2019 was a big year for B2B content marketers. What does 2020 hold? Here are our top B2B content marketing trends and predictions.
HubSpot
10 Exceptional B2B Content Marketing Examples
HubSpot
~11 min read · 23 saves · From 2012 · Get inspired by these great content marketing examples from B2B companies.
Trending
In Marketing
Brian Dean
The B2B Content Marketing Report
Brian Dean
~14 min read · 56 saves · Jan 5th · A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
thinkers360.com
150 Women B2B Thought Leaders You Should Follow in 2021
thinkers360.com
~16 min read · 32 saves · 2020-11-27 · Estefania V. Sembergman · 150 Women B2B Thought Leaders You Should Follow in 2021 Here’s our list of 150 Women B2B Thought Leaders that you should follow in 2021. The list is compiled from opt-in members of Thinkers360 who…
In Marketing
marketinginsidergroup.com
Your B2B Marketing Budget Playbook for 2021 Success [Research]
marketinginsidergroup.com
8 min read · 39 saves · 2020-12-21 · Michael Brenner · B2B marketing budgets were largely spared in 2020, but marketers face tighter ROI scrutiny. Use this list to adjust your strategy.
In Marketing
Content Marketing Institute
LinkedIn for Content Marketing: 3 Things You Should Know
Content Marketing Institute
4 min read · 72 saves · Jan 4th · LinkedIn can be a great publishing platform for B2B and B2C brands. Here’s what you need to know – Content Marketing Institute
More like this
Kinsta
B2B Lead Generation - Tips and Strategies for 2018
Kinsta
~11 min read · 28 saves · From 2018 · B2B lead generation is hard. The key is finding a strategy that works for you by learning about your audience and how they interact with your business.
In Startups
Atrium
Why I Love B2B over B2C for Startups and Entrepreneurs
Atrium
8 min read · 206 saves · From 2018 · The biggest technology companies in the world are typically consumer internet companies, like Amazon, Google, Apple, and Facebook, so it’s… Read On
In Marketing
HubSpot
The Ultimate Guide to B2B Marketing in 2019
HubSpot
33 saves · 2019-07-10 · Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience.
In Marketing
Content Marketing Institute
2021 B2B Content Marketing: What Now? [New Research]
Content Marketing Institute
4 min read · 108 saves · 2020-09-30 · New Research: What B2B marketers are doing and plan to do in content marketing, from strategy and tactics to teams and budgets – Content Marketing Institute
Content Marketing Institute
What B2B Brands Need to Know to Succeed on LinkedIn
Content Marketing Institute
6 min read · 30 saves · From 2018 · B2B social media content can be as creative, individual, and trusted as other content. Get the how from a LinkedIn insider – Content Marketing Institute
Moz
Content Marketing Tips for B2B Organizations
Moz
34 saves · From 2016 · B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.
Ann Handley
The Biggest Deficiencies of B2B Content Marketing Programs
Ann Handley
63 saves · 2019-10-02 · B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research. Check out the study findings.
First Round
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
First Round
~19 min read · 78 saves · From 2018 · As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.
Nichole Elizabeth
B2B SaaS Marketing Strategies That Work
Nichole Elizabeth
20+ min read · 27 saves · 2019-06-19 · Here’s what we know: Effective customer acquisition tactics for B2B SaaS marketing are based in understanding the customer, their jobs-to-be-done, and making your value proposition crystal clear. That…
