9 Best Articles in 2021
fieldboom.com
25+ Lead Generation Ideas for B2B Companies (& How to Implement Them)
fieldboom.com
~20 min read · From 2017 · We've compiled over 25 of the most effective lead generation ideas from various B2B companies, share the strategy behind them, and how to implement them.
Entrepreneur
5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
Entrepreneur
5 min read · From 2018 · Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.
leadgenerationpal.com
B2B Lead Generation: 23 Experts Share Their Top Growth Hacks
leadgenerationpal.com
~12 min read · From 2017 · Struggling to build a stronger pipeline that will ensure you maintain a steady B2B lead growth rate? Need more effective B2B lead generation ideas to test?
Atrium
Why I Love B2B over B2C for Startups and Entrepreneurs
Atrium
8 min read · From 2018 · The biggest technology companies in the world are typically consumer internet companies, like Amazon, Google, Apple, and Facebook, so it’s… Read On
blog.ladder.io
10 Go-To B2B Marketing Tactics Guaranteed to Increase ROI
blog.ladder.io
~13 min read · From 2017 · Need to supercharge your B2B marketing plan? Check out the go-to B2B marketing tactics Ladder strategists use to grow our clients' businesses.
shopify.com
B2B Ecommerce: How the Best in B2B Sales Succeed Online
shopify.com
20+ min read · From 2018 · B2B ecommerce is now a $7.7 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. $7.7 trillion …That’s the market size…
HubSpot
The Ultimate Guide to B2B Marketing in 2019
HubSpot
~12 min read · From 2019 · Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience.
Content Marketing Institute
2021 B2B Content Marketing: What Now? [New Research]
Content Marketing Institute
5 min read · 2020-09-30 · New Research: What B2B marketers are doing and plan to do in content marketing, from strategy and tactics to teams and budgets – Content Marketing Institute
Content Marketing Institute
B2B Content Isn’t Boring Unless Your Writing Is
Content Marketing Institute
9 min read · Mar 9th · Your B2B audiences aren’t studying for a Ph.D. You should stop creating boring, academic-like content – Content Marketing Institute
Trending
Content Marketing Institute
B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]
Content Marketing Institute
5 min read · Oct 13th · Discover what marketers have in the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
SearchEngineJournal®
How to Use TikTok for B2B Marketing & Who's Doing It Right
SearchEngineJournal®
5 min read · Sep 2nd · Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video.
toprankblog.com
Elevate B2B Marketing Results with Always-On Influencer Marketing
toprankblog.com
3 min read · Aug 30th · As we collect data for the new State of B2B Influencer Marketing Report, it remains to be seen whether last year's 96% of B2B marketers feeling confident
Matt Heinz
The B2B Marketer's Quick Start Guide: Marketing Automation
Matt Heinz
8 min read · Sep 9th · A series for B2B marketer's to familiarize themselves with different martech solutions. This month's focus is marketing automation platforms!
More like this
McKinsey & Company
Europe’s innovation wunderkinds: The rising B2B start-up ecosystem
McKinsey & Company
Apr 15th · While Europe’s B2B start-ups are becoming competitive, start-ups, investors, and corporates will need to share expertise and work as partners to realize the region’s full entrepreneurial potential.
Content Marketing Institute
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Content Marketing Institute
5 min read · 2019-12-23 · Valuing creativity makes a difference in B2B content marketing success. Here are six examples to inspire your B2B creativity – Content Marketing Institute
Moz
Content Marketing Tips for B2B Organizations
Moz
From 2016 · B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.
Content Marketing Institute
What B2B Brands Need to Know to Succeed on LinkedIn
Content Marketing Institute
7 min read · From 2018 · B2B social media content can be as creative, individual, and trusted as other content. Get the how from a LinkedIn insider – Content Marketing Institute
Brian Dean
The B2B Content Marketing Report
Brian Dean
~15 min read · Jan 5th · A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
Kinsta
B2B Lead Generation - Tips and Strategies for 2018
Kinsta
~11 min read · From 2018 · B2B lead generation is hard. The key is finding a strategy that works for you by learning about your audience and how they interact with your business.
toprankblog.com
Our Top B2B Content Marketing Trends & Predictions for 2020
toprankblog.com
~11 min read · 2019-12-02 · 2019 was a big year for B2B content marketers. What does 2020 hold? Here are our top B2B content marketing trends and predictions.
First Round
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
First Round
~19 min read · From 2018 · As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.
Content Marketing Institute
2020 B2B Content Marketing: What the Successful Do [New Research]
Content Marketing Institute
6 min read · From 2019 · 2020 B2B research from Content Marketing Institute reveals what the industry is doing – from goals and ROI to types and tech. Learn what’s working and what’s not.
