9 Best Articles in 2022
youtube.com
Selling A No-Code Business To Building Airtable from $0 to a $6 Billion Unicorn with David Peterson
youtube.com
Apr 21st · Selling A No-Code Business To Building Airtable from $0 to a $6 Billion Unicorn with David Peterson: https://youtu.be/IC-B0QaoQ80#b2b #business #creator #cre...
Shared by 151, including Jonathan Kogan
Ahrefs
B2B Marketing: The Beginner’s Guide
Ahrefs
9 min read · Jan 21st · Learn how to create a B2B marketing strategy.
Reader View · Shared by 97, including AJ Ghergich
toprankblog.com
Our Top B2B Content Marketing Trends & Predictions for 2020
toprankblog.com
~11 min read · From 2019 · 2019 was a big year for B2B content marketers. What does 2020 hold? Here are our top B2B content marketing trends and predictions.
Shared by 80, including Evan Kirstel the $B2B Techfluencer, Pam Didner, Shawn Venasse, Martin Jones, LARRY ELKAN, FANZO 🧢 NFT 365 Podcast, William J. Martin, Lisa Loeffler, Lee Odden - B2B Content & Influencer Marketing, Shep Hyken, Steve Farnsworth, Brooke B. Sellas, Carla Johnson - Keynote Speaker
Content Marketing Institute
2021 B2B Content Marketing: What Now? [New Research]
Content Marketing Institute
5 min read · 2020-09-30 · New Research: What B2B marketers are doing and plan to do in content marketing, from strategy and tactics to teams and budgets – Content Marketing Institute
Reader View · Shared by 112, including Shawn Venasse, Robert Rose, Douglas Burdett, Gabriele, Brooke B. Sellas, Berrak "Sparkling Consequences" Sarıkaya, Ian Cleary, Kelly Hungerford 🌻, Julia McCoy, Evan Kirstel the $B2B Techfluencer, Tracto, Miles Austin, Ardath Albee | B2B Marketing Strategist, Lee Odden - B2B Content & Influencer Marketing, Tim Hayden, Tom Pick | #B2Bmarketing guy, Sorin Amzu, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, LARRY ELKAN, AJ Ghergich
Content Marketing Institute
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Content Marketing Institute
5 min read · From 2019 · Valuing creativity makes a difference in B2B content marketing success. Here are six examples to inspire your B2B creativity – Content Marketing Institute
Reader View · Shared by 85, including Steve Farnsworth, Chris Agro | Agrotising, Melonie Dodaro, Pam Didner, Rachel Miller | #InfluencerMarketing, Robert Rose, Julie Ewald, Martin Jones, Stephanie A Kowalski, Matt Heinz, Evan Kirstel the $B2B Techfluencer, AJ Ghergich, Susan Gilbert, Michael Brenner, Berrak "Sparkling Consequences" Sarıkaya, Gail Gardner, LARRY ELKAN, Katja Evertz
Backlinko
The B2B Content Marketing Report
Backlinko
~15 min read · 2021-01-05 · A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
Reader View · Shared by 76, including Aleyda Solis 🇺🇦, AJ Ghergich, Marc Gasser, Mark Kaigwa, Kelly Hungerford 🌻, Ilia Markov, Stephanie A Kowalski, Christoph Trappe
fieldboom.com
25+ Lead Generation Ideas for B2B Companies (& How to Implement Them)
fieldboom.com
~20 min read · From 2017 · We've compiled over 25 of the most effective lead generation ideas from various B2B companies, share the strategy behind them, and how to implement them.
Reader View · Shared by 57, including Michael Musgrove, Will Preston, janfsauer, Ron Sela, Patrik Breitenmoser, Agustin, John Jantsch, Stephanie A Kowalski, Sorin Amzu
Entrepreneur
5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
Entrepreneur
5 min read · From 2018 · Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.
Reader View · Shared by 59, including Bernhard Huessy, Marsha Collier, Ron McIntyre, Klaus Eck, Andreas Heer, Johannes Lenz, almagentia369, Mariella Petrigni 🌍 Translator
Moz
The Core Elements of Storytelling that B2B Can Learn from B2C
Moz
~11 min read · 2021-12-15 · For those in the B2B world, you’ve probably heard B2B referred to as “Boring 2 Boring.” It’s time to end that perception and spice things up a bit by exploring marketing storytelling techniques that…
Reader View · Shared by 81, including AJ Ghergich, Sprout Social, Thomas Pleil, Stephanie A Kowalski
Trending
youtube.com
Selling A No-Code Business To Building Airtable from $0 to a $6 Billion Unicorn with David Peterson
youtube.com
Apr 21st · Selling A No-Code Business To Building Airtable from $0 to a $6 Billion Unicorn with David Peterson: https://youtu.be/IC-B0QaoQ80#b2b #business #creator #cre...
Shared by 151, including Jonathan Kogan
buzzsumo.com
300M Articles: 18 Awesome B2B Content Marketing Examples
buzzsumo.com
20+ min read · Apr 25th · We’ve reviewed 3,066,818 pieces of B2B content, and found the top performing content types and marketing examples from over the last year.
Reader View · Shared by 56, including Rachel Miller | #InfluencerMarketing, Lee Odden - B2B Content & Influencer Marketing, Jonathan Kogan, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Evan Kirstel the $B2B Techfluencer, Tom Pick | #B2Bmarketing guy, Stephanie A Kowalski, Oliver Raduner
Ann Handley
The Content Preferences of B2B Buyers
Ann Handley
1 min read · May 10th · B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces. See the research.
Reader View · Shared by 43, including Oliver Raduner, Kelly Hungerford 🌻, Evan Kirstel the $B2B Techfluencer, Chad S. White
Content Marketing Institute
What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey
Content Marketing Institute
5 min read · May 2nd · Understanding the new B2B buyer’s journey is the first step to more successful content. Robert Rose of the Content Marketing Institute explains what you need to know.
Reader View · Shared by 47, including AJ Ghergich, Thomas Pleil, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Ardath Albee | B2B Marketing Strategist, Stephanie A Kowalski
More like this
Content Marketing Institute
B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]
Content Marketing Institute
5 min read · 2021-10-13 · Discover what marketers have in the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
Reader View · Shared by 96, including Christoph Trappe, Matt Heinz, Jon Miller, Douglas Burdett, Andy Crestodina, Martin Jones, Nicolas Babin #AmazonPartner, Kelly Hungerford 🌻, 💥 Katie Martell, AJ Ghergich, bernieborges, Tracto, Berrak "Sparkling Consequences" Sarıkaya, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Julia McCoy, Gini Dietrich, Carla Johnson - Keynote Speaker, Michael Brenner, Justin Levy, Lee Odden - B2B Content & Influencer Marketing
Content Marketing Institute
B2B Content Isn’t Boring Unless Your Writing Is
Content Marketing Institute
9 min read · 2021-03-09 · Your B2B audiences aren’t studying for a Ph.D. You should stop creating boring, academic-like content – Content Marketing Institute
Reader View · Shared by 95, including Michelle Garrett (she/her), Christoph Trappe, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Neil Hart 💙, Robert Rose, Marc Gasser, Matt Heinz, Berrak "Sparkling Consequences" Sarıkaya, Lee Odden - B2B Content & Influencer Marketing, Katja Evertz, Stephanie A Kowalski, LARRY ELKAN
blog.ladder.io
10 Go-To B2B Marketing Tactics Guaranteed to Increase ROI
blog.ladder.io
~13 min read · From 2017 · Need to supercharge your B2B marketing plan? Check out the go-to B2B marketing tactics Ladder strategists use to grow our clients' businesses.
Reader View · Shared by 42, including Will Preston, Igor Varyvoda, Gérard Godin, Laurie Wang
McKinsey & Company
Europe’s innovation wunderkinds: The rising B2B start-up ecosystem
McKinsey & Company
2021-04-15 · While Europe’s B2B start-ups are becoming competitive, start-ups, investors, and corporates will need to share expertise and work as partners to realize the region’s full entrepreneurial potential.
Shared by 119, including Oliver Bussmann, Damien de France 🌍 🕊️🇺🇦, Christian Hartmann, Cem Sertoglu 🤖, Florian Graillot, Andreas Staub, Pawel Chudzinski 🇺🇦, Nicolas Babin #AmazonPartner
First Round
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
First Round
20+ min read · 2021-11-09 · After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes…
Reader View · Shared by 330, including rohit, Víctor González Pacheco, Bob Apollo Inflexion-Point FF.ISP 🇪🇺 🇵🇱 🇪🇸, Quim, Abel Caballero Díaz
Forbes
How Is Artificial Intelligence Used In B2B Companies: Here Are Powerful Examples
Forbes
3 min read · 2020-10-02 · Can B2B companies leverage AI just as well as B2C companies? Absolutely! Artificial intelligence is vitally important to helping B2B companies improve their products and services as well as operations…
Reader View · Shared by 79, including Jennifer Stirrup - Next: #WWDVC #AI #Data #keynote, Lee Odden - B2B Content & Influencer Marketing, Bob E. Hayes, Harold Sinnott 📱📲, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, Marcus Borba, Evan Kirstel the $B2B Techfluencer, Tamara McCleary, Nige Willson, James Gingerich, @Expeflow #WorkEasier #RPA, Ian Knowlson 📈, Iain Brown, PhD, Bernard Marr, Nicolas Babin #AmazonPartner, Terence Mills, Kelly Hungerford 🌻
shopify.com
B2B Ecommerce: How the Best in B2B Sales Succeed Online
shopify.com
20+ min read · From 2018 · B2B ecommerce is now a $7.7 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. $7.7 trillion …That’s the market size…
Reader View · Shared by 33, including Gérard Godin, Bill Widmer, Daniel Jörg, Sunil Neurgaonkar
Ann Handley
What B2B Executives Want From Thought Leadership Content
Ann Handley
1 min read · 2021-11-03 · B2B decision-makers prefer thought leadership content that isn't sales-y and that has a human tone and a clear point of view. See the research.
Shared by 69, including Matt Heinz, Jon Miller, Jennifer Stirrup - Next: #WWDVC #AI #Data #keynote, Kelly Hungerford 🌻, Michelle Garrett (she/her), Oliver Raduner, Justin Levy
leadgenerationpal.com
B2B Lead Generation: 23 Experts Share Their Top Growth Hacks
leadgenerationpal.com
~12 min read · From 2017 · Struggling to build a stronger pipeline that will ensure you maintain a steady B2B lead growth rate? Need more effective B2B lead generation ideas to test?
Reader View · Shared by 59, including David Pires, Thomas Power, Howard Getson, Igor Varyvoda, Peter Wennersten, janfsauer, Bill Widmer, Aaron Agius, Ron Sela, Will Preston
