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9 Best Articles on B2B

The most useful articles on B2B from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 B2B Articles

At a glance: these are the articles that have been most read, shared, and saved on B2B by Refind users in 2023 so far.

  1. How to Use Twitter for Thought Leadership
  2. 5 Types of Content to Spice up Your B2B Marketing
  3. Traditional B2B Sales and Marketing Are Becoming Obsolete
  4. Europe’s innovation wunderkinds: The rising B2B start-up ecosystem
  5. Overcome The 5 Most Common Sales Objections in B2B Sales

What is ...?

New to #B2B? These articles make an excellent introduction.

How to ...?

Short Articles

Short on time? Check out these useful short articles on B2B—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on B2B.

Related Topics


We monitor hundreds of publications, blogs, newsletters, and news sources in B2B, including:

MarketingProfs profile image


Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳

Social Media Today profile image

Social Media Today

Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here:

Ahrefs profile image


We make awesome SEO tools, powered by seriously big data. Check out our free SEO course:… 🔥

Sales Hacker profile image

Sales Hacker

The Smartest Community of B2B Sales Professionals on the Planet: We're ushering in the future of sales! #Sales #Community #Leadership #SaaS

McKinsey & Company profile image

McKinsey & Company

Since 1926, the trusted advisor to the world's leading businesses, governments, and institutions. 130+ offices in 65+ countries.

What is Refind?

Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on B2B?

We monitor hundreds of sources on B2B, including MarketingProfs, Social Media Today, Ahrefs, Sales Hacker, McKinsey & Company, and many more.

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