9 Best Articles on B2B
The most useful articles on B2B from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 B2B Articles
At a glance: these are the articles that have been most read, shared, and saved on B2B by Refind users in 2023 so far.
What is ...?
New to #B2B? These articles make an excellent introduction.
B2B Marketing: The Beginner’s Guide
Learn how to create a B2B marketing strategy.
«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»
How to ...?
How to Use Twitter for Thought Leadership
Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it.
Short Articles
Short on time? Check out these useful short articles on B2B—all under 10 minutes.
Traditional B2B Sales and Marketing Are Becoming Obsolete
How one company created a “universal commercial engine” to replace both divisions.
Europe’s innovation wunderkinds: The rising B2B start-up ecosystem
While Europe’s B2B start-ups are becoming competitive, start-ups, investors, and corporates will need to share expertise and work as partners to realize the region’s full entrepreneurial potential.
«Three factors are likely to boost the growth potential of B2B start-ups in Europe: first, they provide great value for money; second, they profit from a mature regional ecosystem; and third, the European business landscape with its need for innovation is fertile ground for growing new innovation champions.»
What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn't sales-y and that has a human tone and a clear point of view. See the research.
The Future of B2B Marketing
In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future. We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams…
Overcome The 5 Most Common Sales Objections in B2B Sales
Sales objections are part of life in B2B sales, but that doesn’t mean they have to stop you. Learn how to overcome the 5 most common objections in B2B sales.
Long Articles
These are some of the most-read long-form articles on B2B.
5 Types of Content to Spice up Your B2B Marketing
Are you looking for ways to spice up your b2b marketing strategy? Check out these 5 types of content that can help you reach your target audience and achieve your marketing goals.
The B2B Content Marketing Report
A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in B2B, including:
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
Social Media Today
Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here: http://dive.pub/SMTtwitter
Ahrefs
We make awesome SEO tools, powered by seriously big data. Check out our free SEO course: http://ahrefs.com/academy/seo-tr… 🔥
Sales Hacker
The Smartest Community of B2B Sales Professionals on the Planet: We're ushering in the future of sales! #Sales #Community #Leadership #SaaS
McKinsey & Company
Since 1926, the trusted advisor to the world's leading businesses, governments, and institutions. 130+ offices in 65+ countries.
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Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
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We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on B2B?
We monitor hundreds of sources on B2B, including MarketingProfs, Social Media Today, Ahrefs, Sales Hacker, McKinsey & Company, and many more.
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