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10+ Best Articles on Advertising

The most useful articles on advertising from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 Advertising Articles

At a glance: these are the articles that have been most read, shared, and saved on advertising by Refind users.

  1. Ads Don’t Work That Way
  2. Why ‘bad’ ads appear on ‘good’ websites
  3. Forget personalisation, it’s impossible and it doesn’t work
  4. Why Marketers Are Returning to Traditional Advertising
  5. Digital Advertising in 2022

Videos

Watch a video to get a quick overview.

Short Articles

Short on time? Check out these useful short articles on advertising—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on advertising.

Related Topics

Publications

We monitor hundreds of publications, blogs, newsletters, and news sources in Advertising, including:

Search Engine Land profile image

Search Engine Land

News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: http://searchengineland.com

Eric Seufert profile image

Eric Seufert

Analyst, @mobiledevmemo. Author, Freemium Economics http://amzn.to/2LQJbWw. Builder, Theseus http://theseus-growth.com. Investor, HRCLS Capital: http://hrcls.vc

Digiday profile image

Digiday

Authority, insight, and honesty on digital media and marketing.

Marketing Week profile image

Marketing Week

Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. https://www.marketingweek.com/

ProPublica profile image

ProPublica

Pursuing stories with moral force. Send us things: http://propub.li/3ewuUKH. Newsletter: http://propub.li/2Opjiys. Mastodon: https://newsie.social/@ProPublica

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Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets 5 links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, add to reading list, save to «Made me smarter», «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on advertising?

We monitor hundreds of sources on advertising, including Search Engine Land, Eric Seufert, Digiday, Marketing Week, ProPublica, and many more.

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