10+ Best Articles on Advertising
The most useful articles on advertising from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Advertising Articles
At a glance: these are the articles that have been most read, shared, and saved on advertising by Refind users.
Videos
Watch a video to get a quick overview.
ChatGPT Writes a Mint Mobile Ad
You knew it was just a matter of time until we did this (extend the @MintMobile savings with @OpenAI, that is). https://www.mintmobile.com/#MintMobile offers...
Trending
These links are currently making the rounds on advertising on Refind.
Inside Google’s Ad Display Network Black Box: Porn, Piracy, Fraud
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
Ad spending on TikTok defies advertising slowdown
Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
The Duopoly is over (because Everything is an Ad Network)
The Duopoly is over (because Everything is an Ad Network). Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev
Short Articles
Short on time? Check out these useful short articles on advertising—all under 10 minutes.
Forget personalisation, it’s impossible and it doesn’t work
True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be replaced with creative that resonates with everyone.
Why ‘bad’ ads appear on ‘good’ websites
A combination of volume, technology and financial need has opened the door to sleazy and dangerous advertisements on reputable websites.
Ad growth expected to slow further in 2023
The slowdown has caused a slew of U.S. companies to implement drastic cost-cutting measures, including layoffs.
Meet Performance Max, The Blackest Black Box Of All Google Ad Products
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to
Why Marketers Are Returning to Traditional Advertising
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this…
«in August 2021 and February 2022, marketers predicted that traditional advertising spending would increase by 1.4% and 2.9%, respectively»
Long Articles
These are some of the most-read long-form articles on advertising.
Digital Advertising in 2022
The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces.
Ads Don’t Work That Way
There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather…
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Advertising, including:
Search Engine Land
News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: http://searchengineland.com
Eric Seufert
Analyst, @mobiledevmemo. Author, Freemium Economics http://amzn.to/2LQJbWw. Builder, Theseus http://theseus-growth.com. Investor, HRCLS Capital: http://hrcls.vc
Digiday
Authority, insight, and honesty on digital media and marketing.
Marketing Week
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. https://www.marketingweek.com/
ProPublica
Pursuing stories with moral force. Send us things: http://propub.li/3ewuUKH. Newsletter: http://propub.li/2Opjiys. Mastodon: https://newsie.social/@ProPublica
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Which sources does Refind monitor on advertising?
We monitor hundreds of sources on advertising, including Search Engine Land, Eric Seufert, Digiday, Marketing Week, ProPublica, and many more.
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