10 Best Articles on Advertising
The most useful articles on advertising from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Advertising Articles
At a glance: these are the articles that have been most read, shared, and saved on advertising by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
ChatGPT Writes a Mint Mobile Ad
You knew it was just a matter of time until we did this (extend the @MintMobile savings with @OpenAI, that is). https://www.mintmobile.com/#MintMobile offers...
Short Articles
Short on time? Check out these useful short articles on advertising—all under 10 minutes.
What To Do When Your Ads Aren't Working
The 12 root causes of bad ad campaign performance. How to fix your campaigns and get them profitable.
Is This Vintage '7-Up and Milk' Promotion Real?
Tastes change, what can we say?
Super Bowl 2023 commercials: Here are the winners and losers
A handful of ads fumbled their chance to charm one of the biggest TV audiences of the year, marketing experts say.
The Best, Worst, and Possibly Most Evil Super Bowl Ads of 2023
I can’t believe it but I miss all the crypto commercials.
Long Articles
These are some of the most-read long-form articles on advertising.
This guy invented blog advertising. Here’s what he’s up to now
By 2006, it was impossible to visit a blog with any amount of stature and not see the distinctive Blogads widget.
Ads Don’t Work That Way
There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather…
Digital Advertising in 2022
The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces.
Inside Google’s Ad Display Network Black Box: Porn, Piracy, Fraud
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Advertising, including:
Search Engine Land
News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: http://searchengineland.com
Eric Seufert
Analyst, Mobile Dev Memo: http://mobiledevmemo.com/newsletter/. Developer, Theseus: http://theseus-growth.com. Investor, Heracles Capital: http://hrcls.vc.
Digiday
Authority, insight, and honesty on digital media and marketing.
Marketing Week
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. https://www.marketingweek.com/
ProPublica
Pursuing stories with moral force Send us things: http://propub.li/3ewuUKH Newsletter: http://propub.li/2Opjiys Masto: http://newsie.social/@ProPublica TikTok: http://propub.li/3J4re5o
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Which sources does Refind monitor on advertising?
We monitor hundreds of sources on advertising, including Search Engine Land, Eric Seufert, Digiday, Marketing Week, ProPublica, and many more.
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