10 Best Articles on Advertising
The most useful articles on advertising from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Advertising Articles
At a glance: these are the articles that have been most read, shared, and saved on advertising by Refind users in 2023.
Videos
Watch a video to get a quick overview.
ChatGPT Writes a Mint Mobile Ad
You knew it was just a matter of time until we did this (extend the @MintMobile savings with @OpenAI, that is). https://www.mintmobile.com/#MintMobile offers...
Short Articles
Short on time? Check out these useful short articles on advertising—all under 10 minutes.
Junk websites filled with AI-generated text are pulling in money from programmatic ads
More than 140 brands are advertising on low-quality content farm sites—and the problem is growing fast.
What To Do When Your Ads Aren't Working
The 12 root causes of bad ad campaign performance. How to fix your campaigns and get them profitable.
Is This Vintage '7-Up and Milk' Promotion Real?
Tastes change, what can we say?
Amazing Commercial Featuring the French National Football Team
This advertisement from Orange, the French telecom company, about the French national football team is one of the best commercia
Long Articles
These are some of the most-read long-form articles on advertising.
This guy invented blog advertising. Here’s what he’s up to now
By 2006, it was impossible to visit a blog with any amount of stature and not see the distinctive Blogads widget.
Ads Don’t Work That Way
There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather…
Digital Advertising in 2022
The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces.
Inside Google’s Ad Display Network Black Box: Porn, Piracy, Fraud
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
Who uses Refind?
300k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.
Is Refind free?
Yes, it’s free!
How can I sign up?
Head over to our homepage and sign up by email or with your Twitter or Google account.