The Best of MarketingProfs
10+ most popular MarketingProfs articles, as voted by our community.
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
MarketingProfs on B2B
What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn't sales-y and that has a human tone and a clear point of view. See the research.
MarketingProfs on Corporate Communications
The Most and Least Important PR and Corporate Communications Tactics and Trends
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most. See others they cite as important - and not.
MarketingProfs on Customer Experience
Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)
New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.
MarketingProfs on Customer Journey
How to Create a Customer Journey Map to Optimize Your Campaigns
A customer journey map guides strategy and helps set campaign objectives and measure progress and results. Follow these steps to optimize your mapping for truly data-driven marketing.
MarketingProfs on Gen Z
Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty…
Marketing Strategy - Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that…
MarketingProfs on Marketplaces
How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]
Content marketing marketplaces and platforms both offer benefits, but which tool is best for your content program, and how can you pick the right partner?
MarketingProfs on Thought Leadership
Content Marketing and Thought Leadership: What's the Difference?
What is thought leadership? What's the difference between content marketing and thought leadership? Learn the differences and how to use both for best results.
So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
This thought leadership framework consists of four pillars that work together in tandem. They are credibility, profile, being prolific, and depth of ideas. Read more.
MarketingProfs on Video Marketing
Why the Future of Marketing Is Video: 40+ Statistics [Infographic]
Video has become a highly popular type of online content--among marketers, too. See why a video marketing strategy is a must, with 40+ stats that highlight the importance of video in marketing.
These are some all-time favorites with Refind users.
The State of Blogging in 2022: Post Length and Writing Trends
Bloggers say it takes more than four hours, on average, to write a blog post. This research also includes average post length and B2B vs B2C.
Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It
Marketers need to spend less time creating good enough content and more time having conversations. Learn the 4 steps to using amplified marketing.
How to Change Anyone’s Mind: Jonah Berger on Marketing Smarts [Podcast]
Best-selling author Jonah Berger explains the five hidden factors that impede change--and ways to overcome them--based on his book The Catalyst: How to Change Anyone's Mind.
Email Newsletters: Nine New Best-Practices
Email marketing is always changing, and that includes newsletters. See 9 current best-practices for crafting and sending an email newsletter.
When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices
Although they have become rare, plain text emails still have a place in your marketing. Learn 5 use cases and 4 design best-practices for plain text emails.
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