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9 Best Articles on Market Research

The most useful articles on market research from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

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Top 5 Market Research Articles

At a glance: these are the articles that have been most read, shared, and saved on market research by Refind users in 2023 so far.

  1. How Superhuman Built an Engine to Find Product/Market Fit
  2. This is the Product Death Cycle. Why it happens, and how to break out of it
  3. What the Failure of New Coke Can Teach Us About User Research And Design
  4. The Complete Guide to Audience Research, Segmentation, and Targeting
  5. Market Fit

How to ...?

Short Articles

Short on time? Check out these useful short articles on market research—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on market research.

Related Topics


We monitor hundreds of publications, blogs, newsletters, and news sources in Market Research, including:

Think with Google profile image

Think with Google

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.

Michael Brenner profile image

Michael Brenner

#ContentMarketing firm CEO @MKTGInsiders | Author @MeanPeopleSuckk | Former VP #DigitalMarketing @SAP | Startup #CMO | Sharing #B2BMarketing tips #Marketing ROI

Marty Cagan profile image

Marty Cagan

I'm a founder and partner at Silicon Valley Product Group, former product leader at eBay, Netscape and HP. Author of INSPIRED and EMPOWERED.

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Which sources does Refind monitor on market research?

We monitor hundreds of sources on market research, including Think with Google, Michael Brenner, Marty Cagan, and many more.

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