9 Best Articles on Market Research
The most useful articles on market research from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Market Research Articles
At a glance: these are the articles that have been most read, shared, and saved on market research by Refind users in 2023 so far.
How to ...?
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
Learn how to conduct market research to better reach your target customers.
Short Articles
Short on time? Check out these useful short articles on market research—all under 10 minutes.
Market Fit
By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling.…
This is the Product Death Cycle. Why it happens, and how to break out of it
The hardest part of any new product launch is the beginning, when it’s not quite working, and you’re iterating and molding the experience to fix it. It may be the hardest phase, but it’s also the most fun. The Product Death Cycle All of this was on my mind when I saw a great tweet from […]
The Complete Guide to Audience Research, Segmentation, and Targeting
Audience research, segmentation, and targeting are essential for successful and cost-effective marketing. Here’s how to do it right.
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior.
Lecture 5 Market Wireframing Design
Balaji Srinivasan's lecture on market wireframing design.
Long Articles
These are some of the most-read long-form articles on market research.
Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively
Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to…
How Superhuman Built an Engine to Find Product/Market Fit
Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring…
What the Failure of New Coke Can Teach Us About User Research And Design
Coca-Cola conducted extensive market research before launching New Coke in 1985, yet the product still turned out to be one of the great marketing failures of all time. Designer Adam Silver draws o…
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