10+ Best Articles on Customer Acquisition
The most useful articles on customer acquisition from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Customer Acquisition Articles
At a glance: these are the articles that have been most read, shared, and saved on customer acquisition by Refind users in 2023 so far.
- Do Things that Don't Scale
- Understanding Customer Acquisition Costs — Growth Hacking, Marketing and Venture Capital
- How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
- How To Become A Customer Acquisition Expert — Brian Balfour's Coelevate
- Customer Acquisition: What Are the Most Crucial Product Marketing Activities?
How to ...?
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how…
How To Become A Customer Acquisition Expert — Brian Balfour's Coelevate
I started my career out as a “product guy.” But about 4 years ago I realized that product was a small piece of the startup puzzle. I became fascinated with how products were growing. Thus, my journey on learning growth and customer acquisition began. Here is the step by step guide I wish I had when I started to learn customer acquisition.
Short Articles
Short on time? Check out these useful short articles on customer acquisition—all under 10 minutes.
The Power of Word of Mouth: How to Find What Influences Your Customers
Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both
Customer Acquisition: What Are the Most Crucial Product Marketing Activities?
Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
Understanding Customer Acquisition Costs — Growth Hacking, Marketing and Venture Capital
The framework VCs use
Understand Customer Acquisition in SaaS
Customer Acquisition is one of the key activities of every SaaS Businesses. Discover the key elements to be successful in getting more customers online.
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included to optimize sales funnels.
Long Articles
These are some of the most-read long-form articles on customer acquisition.
The One Growth Metric that Moves Acquisition, Monetization, and Virality
In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving retention was to blowing out the product’s…
Why Most Startups Fail at Acquiring New Customers (and how you can succeed!)
Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, C…
Do Things that Don't Scale
July 2013One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. You build…
Startup Killer: the Cost of Customer Acquisition
In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with pa…
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Customer Acquisition, including:
Search Engine Watch
The longest-running search industry resource in the world.
Reforge
Reforge is the leading solution for advancing your career in Product and Growth.
OpenView
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
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Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
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We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on customer acquisition?
We monitor hundreds of sources on customer acquisition, including Search Engine Watch, Reforge, OpenView, Paul Graham, and many more.
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