9 Best Articles in 2022
Content Marketing Institute
2021 B2B Content Marketing: What Now? [New Research]
Content Marketing Institute
5 min read · 2020-09-30 · New Research: What B2B marketers are doing and plan to do in content marketing, from strategy and tactics to teams and budgets – Content Marketing Institute
Content Marketing Institute
B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]
Content Marketing Institute
5 min read · 2021-10-13 · Discover what marketers have in the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
toprankblog.com
Our Top B2B Content Marketing Trends & Predictions for 2020
toprankblog.com
~11 min read · From 2019 · 2019 was a big year for B2B content marketers. What does 2020 hold? Here are our top B2B content marketing trends and predictions.
Backlinko
The B2B Content Marketing Report
Backlinko
~15 min read · 2021-01-05 · A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
Content Marketing Institute
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Content Marketing Institute
5 min read · From 2019 · Valuing creativity makes a difference in B2B content marketing success. Here are six examples to inspire your B2B creativity – Content Marketing Institute
toprankblog.com
2020 State of B2B Influencer Marketing Report from TopRank Marketing
toprankblog.com
7 min read · 2020-07-27 · My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated as a
Entrepreneur
5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
Entrepreneur
5 min read · From 2018 · Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.
Content Marketing Institute
B2B Content Isn’t Boring Unless Your Writing Is
Content Marketing Institute
9 min read · 2021-03-09 · Your B2B audiences aren’t studying for a Ph.D. You should stop creating boring, academic-like content – Content Marketing Institute
blog.ladder.io
10 Go-To B2B Marketing Tactics Guaranteed to Increase ROI
blog.ladder.io
~13 min read · From 2017 · Need to supercharge your B2B marketing plan? Check out the go-to B2B marketing tactics Ladder strategists use to grow our clients' businesses.
Trending
Moz
The Core Elements of Storytelling that B2B Can Learn from B2C
Moz
~11 min read · 2021-12-15 · For those in the B2B world, you’ve probably heard B2B referred to as “Boring 2 Boring.” It’s time to end that perception and spice things up a bit by exploring marketing storytelling techniques that…
Marketing Week
Lessons in influence: How to make your B2B content work harder
Marketing Week
3 min read · 2021-12-20 · The best B2B content and messaging doesn’t just inform its audience or impress them with its arguments – it influences and inspires them, too.
onalytica.com
Expert Predictions on What 2022 Holds for Influencer Marketing
onalytica.com
5 min read · Jan 11th · Learn what the top experts in the Influencer Marketing space think 2022 has in store for B2B Influencer Marketing!
Zapier
5 ways to humanize your B2B marketing
Zapier
5 min read · 2021-11-24 · B2B marketing is known for being slow, hard, and—compared to B2C marketing—flat-out boring. But as a B2B marketer, you're still a human, marketing to other humans.
More like this
Content Marketing Institute
2019 B2B Content Marketing Research: It Pays to Put Audience First
Content Marketing Institute
7 min read · From 2018 · Content Marketing Institute/MarketingProfs ninth annual research report – B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America
Neal Schaffer | ニール・シェーファー｜夏廉
B2B Content Marketing Strategy: 8 Steps to Create an Effective Strategy
Neal Schaffer | ニール・シェーファー｜夏廉
9 min read · 2020-09-23 · Let me help you create a robust B2B content marketing strategy just by following the easy-to-implement 8 steps I have outlined for you.
toprankblog.com
6 Eye-Opening B2B Content Marketing Statistics for 2021
toprankblog.com
4 min read · 2021-02-16 · These stats help paint a picture of where B2B content marketing stands here in 2021 and where it’s headed next.
marketinginsidergroup.com
Why LinkedIn Ranked #1 for B2B Marketers in 2020
marketinginsidergroup.com
3 min read · 2020-11-04 · LinkedIn continues to be the #1 trusted social media platform for generating leads among B2B marketers. Explore 2021 marketing trends in Sagefrog's Annual 2021 B2B Marketing Mix Report.
Content Marketing Institute
2020 B2B Content Marketing: What the Successful Do [New Research]
Content Marketing Institute
6 min read · From 2019 · 2020 B2B research from Content Marketing Institute reveals what the industry is doing – from goals and ROI to types and tech. Learn what’s working and what’s not.
Social Media Today
LinkedIn Shares New Insights into Effective B2B Marketing Campaigns [Infographic]
Social Media Today
1 min read · 2021-05-05 · LinkedIn has shared some new insights into effective, inspiring B2B campaigns, which could help to spark your thinking.
Ann Handley
How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt
Ann Handley
4 min read · 2021-04-21 · COVID-19 caused a dramatic shift in how content marketing for B2B businesses operate. Here are 5 ways revenue teams can adapt to thrive in today's new normal.
fieldboom.com
25+ Lead Generation Ideas for B2B Companies (& How to Implement Them)
fieldboom.com
~20 min read · From 2017 · We've compiled over 25 of the most effective lead generation ideas from various B2B companies, share the strategy behind them, and how to implement them.
HubSpot
The Ultimate Guide to B2B Marketing in 2019
HubSpot
~12 min read · From 2019 · Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience.
