9 Best Articles in 2022
🏴 Eithiriel DeMeré
B2B SaaS Marketing Strategies That Work
🏴 Eithiriel DeMeré
20+ min read · From 2019 · Here’s what we know: Effective customer acquisition tactics for B2B SaaS marketing are based in understanding the customer, their jobs-to-be-done, and making your value proposition crystal clear. That…
Reader View · Shared by 136, including hiten.eth, Stefan Weber
smartinsights.com
How to plan a data-backed B2B content marketing strategy
smartinsights.com
6 min read · From 2020 · Looking to improve your content marketing outcomes? Capture share of mind with a data-driven B2B content marketing strategy that doesn’t cost the earth
Reader View · Shared by 113, including Dr Dave Chaffey, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Convince & Convert
5 B2B Content Marketing Examples You Can Copy
Convince & Convert
5 min read · From 2020 · Here are five B2B content marketing examples from companies that understand their audiences well and use their content marketing to provide Youtility.
Reader View · Shared by 119, including Pam Didner, Zontee Hou, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Brooke B. Sellas
Content Marketing Institute
Even B2B Audiences Want Emotion in Their Content
Content Marketing Institute
7 min read · From 2020 · Feelings are the most important information content marketers should know about their B2B audiences now – Content Marketing Institute
Reader View · Shared by 169, including Pam Didner, AJ Ghergich, LARRY ELKAN, Ardath Albee | B2B Marketing Strategist, Tris Hussey, Kelly Hungerford 🌻, Robert Rose, Lara Burriesci, Tom Pick | #B2Bmarketing guy, Gail Gardner, William Toll
Sujan Patel
How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing -
Sujan Patel
~20 min read · From 2016 · CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your […]
Shared by 125, including ₵BZ, Ilia Markov, Jochen Burkhard
Content Marketing Institute
2021 B2B Content Marketing: What Now? [New Research]
Content Marketing Institute
5 min read · 2020-09-30 · New Research: What B2B marketers are doing and plan to do in content marketing, from strategy and tactics to teams and budgets – Content Marketing Institute
Reader View · Shared by 114, including Shawn Venasse, Robert Rose, Douglas Burdett, Gabriele, Brooke B. Sellas, Berrak "Sparkling Consequences" Sarıkaya, Ian Cleary, Kelly Hungerford 🌻, Julia McCoy, Evan Kirstel the $B2B Techfluencer, Tracto, Miles Austin, Ardath Albee | B2B Marketing Strategist, Lee Odden - B2B Marketing, Tim Hayden, Tom Pick | #B2Bmarketing guy, Sorin Amzu, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, LARRY ELKAN, AJ Ghergich
Aaron Ross
8 Tips For Writing Sales Texts For B2B Marketing
Aaron Ross
4 min read · From 2019 · Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged.
Reader View · Shared by 109
Content Marketing Institute
B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]
Content Marketing Institute
5 min read · 2021-10-13 · Discover what marketers have in the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
Reader View · Shared by 97, including Gini Dietrich, Matt Heinz, Kelly Hungerford 🌻, 💥 Katie Martell, bernieborges, Martin Jones, Stephanie A Kowalski, Julia McCoy, Carla Johnson - Keynote Speaker, Nicolas Babin, Douglas Burdett, AJ Ghergich, Tracto, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Justin Levy, Andy Crestodina, Jon Miller, Lee Odden - B2B Marketing, Berrak "Sparkling Consequences" Sarıkaya, Christoph Trappe
Ahrefs
B2B Marketing: The Beginner’s Guide
Ahrefs
9 min read · Jan 21st · Learn how to create a B2B marketing strategy.
Reader View · Shared by 97, including AJ Ghergich
Trending
linkedin.com
Kieran Flanagan on LinkedIn: B2B marketing is ... Help people do their job better OR Help people
linkedin.com
May 20th · B2B marketing is ...
Help people do their job better OR Help people get a better job
So few do the second part, but the opportunity is massive.
Most...
Ann Handley
The Content Preferences of B2B Buyers
Ann Handley
1 min read · May 10th · B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces. See the research.
Reader View · Shared by 44, including Oliver Raduner, Kelly Hungerford 🌻, Evan Kirstel the $B2B Techfluencer, Chad S. White
thejuicehq.com
From Boring 2 Bingeable. Building Curated Content Experiences
thejuicehq.com
3 min read · Jun 2nd · Jonathan Gandolf, CEO at The Juice shares 4 strategies to move your B2B content from boring to bingeable.
Reader View · Shared by 114, including Mike Taylor
Content Marketing Institute
What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey
Content Marketing Institute
5 min read · May 2nd · Understanding the new B2B buyer’s journey is the first step to more successful content. Robert Rose of the Content Marketing Institute explains what you need to know.
Reader View · Shared by 47, including AJ Ghergich, Thomas Pleil, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Ardath Albee | B2B Marketing Strategist, Stephanie A Kowalski
More like this
kieranflanagan.io
The Future of B2B Marketing
kieranflanagan.io
3 min read · From 2020 · In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future. We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams…
Reader View · Shared by 106
toprankblog.com
Our Top B2B Content Marketing Trends & Predictions for 2020
toprankblog.com
~11 min read · From 2019 · 2019 was a big year for B2B content marketers. What does 2020 hold? Here are our top B2B content marketing trends and predictions.
Shared by 80, including Evan Kirstel the $B2B Techfluencer, Pam Didner, Shawn Venasse, Martin Jones, LARRY ELKAN, FANZO 🧢 NFT 365 (He/Him), William J. Martin, Lisa Loeffler, Lee Odden - B2B Marketing, Shep Hyken, Steve Farnsworth, Brooke B. Sellas, Carla Johnson - Keynote Speaker
Backlinko
The B2B Content Marketing Report
Backlinko
~15 min read · 2021-01-05 · A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
Reader View · Shared by 76, including Aleyda Solis 🇺🇦, AJ Ghergich, Marc Gasser, Mark Kaigwa, Kelly Hungerford 🌻, Ilia Markov, Stephanie A Kowalski, Christoph Trappe
linkedin.com
Kieran Flanagan on LinkedIn: B2B marketing is ... Help people do their job better OR Help people
linkedin.com
May 20th · B2B marketing is ...
Help people do their job better OR Help people get a better job
So few do the second part, but the opportunity is massive.
Most...
linkedin.com
Kieran Flanagan on LinkedIn: Web 3 is going to provide so much opportunity for B2B marketing.
linkedin.com
2021-11-11 · Web 3 is going to provide so much opportunity for B2B marketing.
Here are some fun ideas on what those things could be ….
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1. Scaling customer acquisition... 40 comments on LinkedIn
Content Marketing Institute
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Content Marketing Institute
5 min read · From 2019 · Valuing creativity makes a difference in B2B content marketing success. Here are six examples to inspire your B2B creativity – Content Marketing Institute
Reader View · Shared by 85, including Rachel Miller | #InfluencerMarketing, AJ Ghergich, Chris Agro | Agrotising, Robert Rose, Martin Jones, Susan Gilbert, Matt Heinz, Berrak "Sparkling Consequences" Sarıkaya, Evan Kirstel the $B2B Techfluencer, Katja Evertz, LARRY ELKAN, Gail Gardner, Julie Ewald, Steve Farnsworth, Pam Didner, Melonie Dodaro, Stephanie A Kowalski
toprankblog.com
2020 State of B2B Influencer Marketing Report from TopRank Marketing
toprankblog.com
7 min read · 2020-07-27 · My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated as a
Shared by 83, including LARRY ELKAN, ⭐️Danielle Guzman ⭐️, Melissa Fach 🇺🇦, HeidiCohen - Top Global Marketer, Mark Schaefer, Michele Linn, Tim Washer, Mari Smith, Glen Gilmore | 🌻🥽Metaverse 🕳🐇, Kirk Borne, Lee Odden - B2B Marketing, Christopher S. Penn, Helen Yu, 💥 Katie Martell, Christoph Trappe, Ann Handley, Harold Sinnott 📲 #SiemensAtCollision, Evan Kirstel the $B2B Techfluencer, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Nicolas Babin
Content Marketing Institute
B2B Content Isn’t Boring Unless Your Writing Is
Content Marketing Institute
9 min read · 2021-03-09 · Your B2B audiences aren’t studying for a Ph.D. You should stop creating boring, academic-like content – Content Marketing Institute
Reader View · Shared by 95, including Michelle Garrett (she/her), Christoph Trappe, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Neil Hart 💙, Robert Rose, Marc Gasser, Matt Heinz, Berrak "Sparkling Consequences" Sarıkaya, Lee Odden - B2B Marketing, Katja Evertz, Stephanie A Kowalski, LARRY ELKAN
Entrepreneur
5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
Entrepreneur
5 min read · From 2018 · Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.
Reader View · Shared by 59, including Bernhard Huessy, Marsha Collier, Ron McIntyre, Klaus Eck, Andreas Heer, Johannes Lenz, almagentia369, Mariella Petrigni 🌍 Translator
