9 Best Articles in 2022
foleon.com
5 Types of Content to Spice up Your B2B Marketing
foleon.com
~15 min read · · Are you looking for ways to spice up your b2b marketing strategy? Check out these 5 types of content that can help you reach your target audience and achieve your marketing goals. · Shared by 433, including Raul Tiru 🌎, Oliver Raduner, Stephanie A Kowalski, ellie-kempton, Thomas Pleil
Content Marketing Institute
How To Make LinkedIn Your Top Social Media B2B Marketing Platform
Content Marketing Institute
7 min read · · Don’t let your brand just exist on LinkedIn. Optimize its presence to help you achieve your B2B marketing goals. – Content Marketing Institute · Shared by 148, including Neal Schaffer | ニール・シェーファー | at #B2BTrailblazers, Neil Hart 💙, Stephanie A Kowalski, Justin Levy, Klaus Eck, Martin Jones, Gero Pflüger 🫡💙, Rachel Miller | #InfluencerMarketing, Tom Martin
Eithiriel DeMerè 🏴🏳️🌈
B2B SaaS Marketing Strategies That Work
Eithiriel DeMerè 🏴🏳️🌈
20+ min read · · Here’s what we know: Effective customer acquisition tactics for B2B SaaS marketing are based in understanding the customer, their jobs-to-be-done, and making your value proposition crystal clear. That… · Shared by 136, including hiten.eth, Stefan Weber
smartinsights.com
How to plan a data-backed B2B content marketing strategy
smartinsights.com
6 min read · · Looking to improve your content marketing outcomes? Capture share of mind with a data-driven B2B content marketing strategy that doesn’t cost the earth · Shared by 116, including Dr Dave Chaffey, Neal Schaffer | ニール・シェーファー | at #B2BTrailblazers
Content Marketing Institute
7 Things B2B Content Marketers Need in 2023 [New Research]
Content Marketing Institute
8 min read · · Get 2023 insights for B2B content marketing from Content Marketing Institute’s annual survey of marketers. They talk challenges, operations, and success. · Shared by 154, including Erika Heald | Content Marketing Consultant, Gero Pflüger 🫡💙, Martin Jones, Brooke B. Sellas, Justin Levy, Matt Heinz, Tony Restell, Michelle Garrett (she/her), Berrak 🖋️ @berrakbiz@mastodon.world, Christoph Trappe, Stephanie A Kowalski
toprankblog.com
Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible
toprankblog.com
4 min read · · Findings from the new 2022 B2B Influencer Marketing Research Report offer insight into how B2B content can make a greater impact today. · Shared by 88, including Kelly Hungerford 🌻, Robert Rose, Lee Odden - B2B Marketing, Rachel Miller | #InfluencerMarketing, Martin Jones
Convince & Convert
5 B2B Content Marketing Examples You Can Copy
Convince & Convert
5 min read · · Here are five B2B content marketing examples from companies that understand their audiences well and use their content marketing to provide Youtility. · Shared by 120, including Pam Didner, Zontee Hou, Neal Schaffer | ニール・シェーファー | at #B2BTrailblazers, Brooke B. Sellas
toprankblog.com
2022 B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions
toprankblog.com
5 min read · · Click play on the video above for a highlight of the 2022 B2B Influencer Marketing Report. With 2022 in full swing, the team and I at TopRank Marketing · Shared by 115, including Brian Solis, Tamara McCleary, Lee Odden - B2B Marketing, Rachel Miller | #InfluencerMarketing, Adam Singer, Evan Kirstel the $B2B Techfluencer, Thomas Pleil, 💥 Katie Martell, Brooke B. Sellas
Content Marketing Institute
Even B2B Audiences Want Emotion in Their Content
Content Marketing Institute
7 min read · · Feelings are the most important information content marketers should know about their B2B audiences now – Content Marketing Institute · Shared by 169, including Pam Didner, AJ Ghergich, LARRY ELKAN, Ardath Albee | B2B Marketing Strategist, Tris Hussey, Kelly Hungerford 🌻, Robert Rose, Lara Burriesci, Tom Pick | #B2Bmarketing guy, Gail Gardner, William Toll
Trending
Content Marketing Institute
7 Things B2B Content Marketers Need in 2023 [New Research]
Content Marketing Institute
8 min read · · Get 2023 insights for B2B content marketing from Content Marketing Institute’s annual survey of marketers. They talk challenges, operations, and success. · Shared by 154, including Erika Heald | Content Marketing Consultant, Gero Pflüger 🫡💙, Martin Jones, Brooke B. Sellas, Justin Levy, Matt Heinz, Tony Restell, Michelle Garrett (she/her), Berrak 🖋️ @berrakbiz@mastodon.world, Christoph Trappe, Stephanie A Kowalski
mkt1.substack.com
4 ways marketing is different from sales
mkt1.substack.com
10 min read · · What does B2B marketing do? And how can marketing make your sales team and revenue growth more efficient? · Shared by 192, including Peter Herger, Memen Isimo
OpenView
Raj Sarkar (ex-1Password, Atlassian): B2B Brand Marketing
OpenView
~20 min read · · B2B marketers usually overlook brand in their marketing mix. Brand marketing is only for CPG companies, right? Raj makes the case that brand marketing is not optional, if you want to win your… · Shared by 20
toprankblog.com
20 Ways to Build a B2B Marketing Super-Stack of Skills
toprankblog.com
~20 min read · · Build a B2B marketing super-stack of skills with these 20 tips to do more with less and get the most from your marketing with efficiency. · Shared by 21, including Steve Farnsworth, Robert Rose, Lee Odden - B2B Marketing, Kelly Hungerford 🌻, Gini Dietrich
More like this
Sujan Patel
How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing -
Sujan Patel
~20 min read · · CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your […] · Shared by 90, including ₵BZ, Ilia Markov, Jochen Burkhard
Content Marketing Institute
2021 B2B Content Marketing: What Now? [New Research]
Content Marketing Institute
5 min read · · New Research: What B2B marketers are doing and plan to do in content marketing, from strategy and tactics to teams and budgets – Content Marketing Institute · Shared by 114, including Shawn Venasse, Robert Rose, Douglas Burdett, Gabriele, Brooke B. Sellas, Berrak 🖋️ @berrakbiz@mastodon.world, Ian Cleary, Kelly Hungerford 🌻, Julia McCoy, Evan Kirstel the $B2B Techfluencer, Tracto, Miles Austin, Ardath Albee | B2B Marketing Strategist, Lee Odden - B2B Marketing, Tim Hayden, Tom Pick | #B2Bmarketing guy, Sorin Amzu, Neal Schaffer | ニール・シェーファー | at #B2BTrailblazers, LARRY ELKAN, AJ Ghergich
Aaron ‘air’ Ross
8 Tips For Writing Sales Texts For B2B Marketing
Aaron ‘air’ Ross
4 min read · · Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. · Shared by 110
Content Marketing Institute
B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]
Content Marketing Institute
5 min read · · Discover what marketers have in the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. · Shared by 97, including Gini Dietrich, Matt Heinz, Kelly Hungerford 🌻, 💥 Katie Martell, bernieborges, Neal Schaffer | ニール・シェーファー | at #B2BTrailblazers, Stephanie A Kowalski, Julia McCoy, Carla Johnson - Keynote Speaker, Nicolas Babin #CES2023, Douglas Burdett, AJ Ghergich, Tracto, Martin Jones, Justin Levy, Andy Crestodina, Jon Miller, Lee Odden - B2B Marketing, Berrak 🖋️ @berrakbiz@mastodon.world, Christoph Trappe
Ahrefs
B2B Marketing: The Beginner’s Guide
Ahrefs
9 min read · · Learn how to create a B2B marketing strategy. · Shared by 97, including AJ Ghergich
animalz.co
How to Use Twitter for Thought Leadership
animalz.co
7 min read · · Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it. · Shared by 576
kieranflanagan.io
The Future of B2B Marketing
kieranflanagan.io
3 min read · · In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future. We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams… · Shared by 106
toprankblog.com
Our Top B2B Content Marketing Trends & Predictions for 2020
toprankblog.com
~11 min read · · 2019 was a big year for B2B content marketers. What does 2020 hold? Here are our top B2B content marketing trends and predictions. · Shared by 80, including Evan Kirstel the $B2B Techfluencer, Pam Didner, Shawn Venasse, Martin Jones, LARRY ELKAN, Fanzo 🧢 11.11.22, William J. Martin, Lisa Loeffler, Lee Odden - B2B Marketing, Shep Hyken, Steve Farnsworth, Brooke B. Sellas, Carla Johnson - Keynote Speaker
Backlinko
The B2B Content Marketing Report
Backlinko
~15 min read · · A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now. · Shared by 76, including Aleyda Solis 🇺🇦, AJ Ghergich, Marc Gasser, Mark Kaigwa, Kelly Hungerford 🌻, Ilia Markov, Stephanie A Kowalski, Christoph Trappe
