9 Best Articles in 2022
Digiday
Facebook will 'completely deprioritize publishers': Confessions of a publisher audience development head
Digiday
4 min read · From 2018 · An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past.
Nieman Lab
Should you design for addiction or for loyalty? » Nieman Journalism Lab
Nieman Lab
5 min read · From 2018 · That depends on whether you want users or an audience.
Digiday
'We're getting smarter': Audience development shifts focus from Facebook traffic to generating revenue
Digiday
4 min read · From 2018 · Audience development pros have always been crucial to how publishers reach new readers. Now, they’re also increasingly crucial to revenue.
The New Yorker
The Author, the Work, and the No. 1 Fan
The New Yorker
~13 min read · 2021-08-05 · Writing didn’t serve the purpose I wanted it to, which was to fix the fundamentally broken relationship between myself and other people.
Slate
A Close Look at How Facebook’s Retreat From the News Has Hurt One Particular Website—Ours
Slate
~14 min read · From 2018 · New data shows the impact of Facebook’s pullback from an industry it had dominated (and distorted).
Digiday
Inside the NY Times' audience development strategy
Digiday
6 min read · From 2016 · A look at the New York Times' audience development accomplishments, six months in.
The Drum
How the New York Times' mobile-first strategy has turned millennials into its biggest audience
The Drum
~12 min read · From 2017 · Millennials now account for the largest demographic segment of the audience of the New York Times, the paper has told The Drum, as it positions itself as a bastion of truth in the Donald Trump era.
arateg.com
MVP for startups: Why do you need to start with MVP development?
arateg.com
2 min read · 2020-03-13 · Find out how MVP development allows startups to reduce costs, attract investors, improve time-to-market, and build a product that your audience actually wants.
nature
A guide to vaccinology: from basic principles to new developments
nature
20+ min read · 2020-12-23 · This Review, aimed at a broad scientific audience, provides an introductory guide to the history, development and immunological basis of vaccines, immunization and related issues to provide insight…
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Nieman Lab
The most important traffic driver for news publishers worldwide? Still Google » Nieman Journalism Lab
Nieman Lab
4 min read · From 2019 · Audiences paying for print and digital news worldwide grew very slightly in 2019, according to WAN-IFRA's recently released 2019 World Press Trends report, with — no surprise here — that growth coming…
Digiday
How Vogue diversified away from Facebook
Digiday
3 min read · From 2018 · Despite a 30 percent decline in Facebook traffic, the glossy has grown unique visitors by focusing on search, newsletters and Instagram.
Nieman Lab
Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming…
Nieman Lab
4 min read · From 2019 · The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s stories — that can turn a new subscriber into a loyal one. Then…
Nieman Lab
“If the Financial Times were a person, it would be a man.” Here’s how the paper is…
Nieman Lab
~14 min read · From 2018 · Only 20 percent of the FT's subscribers were women. Renée Kaplan, the paper's head of audience engagement, is doing a lot of things to change that.
Digiday
As audience development grows, publishers question who should own it
Digiday
6 min read · From 2017 · Audience development has gone from being an editorial function to one that serves all sides of the business, whose interests often conflict.
inma.org
BBC is reinventing news stories based on audience testing
inma.org
10 min read · From 2019 · BBC News is reinventing its digital news stories and mobile audience experiments through the research and development of new prototypes to match readers’ needs.
medium.com
What to expect from a role in audience development
medium.com
5 min read · 2021-03-29 · When starting an audience role, expect your family and friends to give you some puzzled looks. “What does it mean?” will be one of the…
Digiday
'The second wave': Publishers see the value of providing education through newsletter courses
Digiday
4 min read · 2020-08-27 · Limited-run, course-style newsletters have high lifespans and high rewards if publishers are willing to put in the work.
Content Marketing Institute
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Content Marketing Institute
~12 min read · 2021-06-17 · Get one takeaway from every ContentTECH presentation on content strategy, measurement, audience development and more – Content Marketing Institute
