9 Best Articles in 2022
Digiday
Facebook will 'completely deprioritize publishers': Confessions of a publisher audience development head
Digiday
4 min read · · An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. · Shared by 50, including Azeem Azhar, kp 🇺🇦, Pieter van Diggele, Thomas Power, Tibor Martini 🇺🇦, Nick Lüthi, Matt Navarra, Matthias «Delay» Göbel, Johannes Lenz
whatsnewinpublishing.com
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
whatsnewinpublishing.com
5 min read · · At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how to engage with them, how to turn that… · Shared by 86
Nieman Lab
Should you design for addiction or for loyalty? » Nieman Journalism Lab
Nieman Lab
5 min read · · That depends on whether you want users or an audience. · Shared by 117, including Bill Johnston, von Moerenburgh, Mattias Tyrberg, Joe Germuska, Nick Floro, Thomas Power, Yann “shalf@mastodon.social” Heurtaux 不停, Pieter van Diggele, Andreas Spiegler, Kat, Bjorn Larsen, Damien Van Achter, Ste Davies, Digital Ideation
Digiday
'We're getting smarter': Audience development shifts focus from Facebook traffic to generating revenue
Digiday
4 min read · · Audience development pros have always been crucial to how publishers reach new readers. Now, they’re also increasingly crucial to revenue. · Shared by 17, including JWT_Worldwide, RebelMouse, Pieter van Diggele, Matt Navarra, Christian P. Stobbe
nature
A guide to vaccinology: from basic principles to new developments
nature
20+ min read · · This Review, aimed at a broad scientific audience, provides an introductory guide to the history, development and immunological basis of vaccines, immunization and related issues to provide insight… · Shared by 54, including Derek Lowe, Eric Topol, Jo Wolff, justin caouette, Dr Jordan B Peterson, Kai Kupferschmidt, Bilal Aslam
The Drum
How the New York Times' mobile-first strategy has turned millennials into its biggest audience
The Drum
~12 min read · · Millennials now account for the largest demographic segment of the audience of the New York Times, the paper has told The Drum, as it positions itself as a bastion of truth in the Donald Trump era. · Shared by 35, including Thomas Euler, Stephanie A Kowalski, Nick Lüthi, Dominik Ruisinger
Digiday
Inside the NY Times' audience development strategy
Digiday
6 min read · · A look at the New York Times' audience development accomplishments, six months in. · Shared by 16, including Florian Jungnikl-Gossy 🦕, Anita Zielina
megaphone.fm
Megaphone ramps up audience development with Spotify’s acquisition of Chartable
megaphone.fm
1 min read · · Chartable tech will empower Megaphone publishers to better know and grow their podcast audiences We are excited to announce that Spotify has acquired Chartable, a trusted podcast analytics platform,… · Shared by 23, including Jonathan Kogan
Digiday
Vice News looks to Twitch, TikTok to develop audience trust and engagement
Digiday
3 min read · · Twitch and TikTok have become a key part of Vice News' audience development strategy, EIC Katie Drummond said during day two of the Digiday Publishing Summit. · Shared by 12, including Daniel Schwarz, Matt Navarra, Konrad Weber
More like this
arateg.com
MVP for startups: Why do you need to start with MVP development?
arateg.com
2 min read · · Find out how MVP development allows startups to reduce costs, attract investors, improve time-to-market, and build a product that your audience actually wants. · Shared by 66, including Matt, Mario Clemente, Richard Joerges
Content Marketing Institute
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Content Marketing Institute
~12 min read · · Get one takeaway from every ContentTECH presentation on content strategy, measurement, audience development and more – Content Marketing Institute · Shared by 31, including Pam Didner, 🇺🇦 Neal Schaffer #StandWithUkraine, Robert Rose, Matt Heinz, Christoph Trappe, Gini Dietrich, Kelly Hungerford 🌻, Rachel Miller | #InfluencerMarketing
Digiday
As audience development grows, publishers question who should own it
Digiday
6 min read · · Audience development has gone from being an editorial function to one that serves all sides of the business, whose interests often conflict. · Shared by 10, including David Cochrane
inma.org
BBC is reinventing news stories based on audience testing
inma.org
10 min read · · BBC News is reinventing its digital news stories and mobile audience experiments through the research and development of new prototypes to match readers’ needs. · Shared by 10, including Stephanie A Kowalski
Nieman Lab
“If the Financial Times were a person, it would be a man.” Here’s how the paper is…
Nieman Lab
~14 min read · · Only 20 percent of the FT's subscribers were women. Renée Kaplan, the paper's head of audience engagement, is doing a lot of things to change that. · Shared by 21, including Liv 😷, Pieter van Diggele, Dominic Grzbielok, Martin Stabe
medium.com
What to expect from a role in audience development
medium.com
5 min read · · When starting an audience role, expect your family and friends to give you some puzzled looks. “What does it mean?” will be one of the… · Shared by 10, including Nick Petrie, Rasmus Kleis Nielsen
Slate
A Close Look at How Facebook’s Retreat From the News Has Hurt One Particular Website—Ours
Slate
~14 min read · · New data shows the impact of Facebook’s pullback from an industry it had dominated (and distorted). · Shared by 113, including Joan Lockwood, Karola Karlson, Mathew Ingram, Chris Schultz ✌️, Matt Navarra, luis antónio santos, Gerd Leonhard, Vincenzo Tremonte, Turner Burns, Anthony Hamelle, Michal Ischia, Kim Schläpfer, Inurfacesuka Дедечка, Mark Kaigwa, Kevin_Indig, Klaus Eck, Oliver Fuchs
The New Yorker
The Author, the Work, and the No. 1 Fan
The New Yorker
~13 min read · · Writing didn’t serve the purpose I wanted it to, which was to fix the fundamentally broken relationship between myself and other people. · Shared by 104, including Lelio Simi, Karla Oliveira
youtube.com
The ownership economy. Here’s what it is. New pod alert! 👀
youtube.com
· The new podcast: In Case You Forgot: The Ownership Economy is out! New episodes with the most interesting Creators, Makers, and Entrepreneurs at the intersec... · Shared by 44, including Jonathan Kogan
Related topics
