9 Best Articles in 2021
Digiday
'We're getting smarter': Audience development shifts focus from Facebook traffic to generating revenue
Digiday
4 min read · From 2018 · Audience development pros have always been crucial to how publishers reach new readers. Now, they’re also increasingly crucial to revenue.
Digiday
Facebook will 'completely deprioritize publishers': Confessions of a publisher audience development head
Digiday
4 min read · From 2018 · An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past.
Nieman Lab
Should you design for addiction or for loyalty? » Nieman Journalism Lab
Nieman Lab
5 min read · From 2018 · That depends on whether you want users or an audience.
Digiday
Inside the NY Times' audience development strategy
Digiday
6 min read · From 2016 · A look at the New York Times' audience development accomplishments, six months in.
nature
A guide to vaccinology: from basic principles to new developments
nature
20+ min read · 2020-12-23 · This Review, aimed at a broad scientific audience, provides an introductory guide to the history, development and immunological basis of vaccines, immunization and related issues to provide insight…
Digiday
As audience development grows, publishers question who should own it
Digiday
6 min read · From 2017 · Audience development has gone from being an editorial function to one that serves all sides of the business, whose interests often conflict.
Nieman Lab
“If the Financial Times were a person, it would be a man.” Here’s how the paper is…
Nieman Lab
~14 min read · From 2018 · Only 20 percent of the FT's subscribers were women. Renée Kaplan, the paper's head of audience engagement, is doing a lot of things to change that.
arateg.com
MVP for startups: Why do you need to start with MVP development?
arateg.com
2 min read · 2020-03-13 · Find out how MVP development allows startups to reduce costs, attract investors, improve time-to-market, and build a product that your audience actually wants.
The Drum
How the New York Times' mobile-first strategy has turned millennials into its biggest audience
The Drum
~12 min read · From 2017 · Millennials now account for the largest demographic segment of the audience of the New York Times, the paper has told The Drum, as it positions itself as a bastion of truth in the Donald Trump era.
More like this
Content Marketing Institute
A Step-by-Step Guide to Audience Development
Content Marketing Institute
9 min read · From 2018 · Intel’s iQ had 4 million eyes when its team switched its focus to how to sustain loyal readers, not how to get more eyeballs – Content Marketing Institute
Intercom
Use exploratory research to keep innovative teams going
Intercom
5 min read · From 2018 · In product development, exploratory research helps you understand the motivations of a specific audience, why something is a problem and how your team might embark on solving a problem. Learn how we use exploratory research at Intercom to drive innovation and efficiency.
bloggingfordevs.com
Free Email Course & Newsletter
bloggingfordevs.com
2 min read · 2020-08-13 · Learn how to write content that reaches thousands without an existing audience.
Search Engine Land
The secret ingredient behind successful content development
Search Engine Land
10 min read · From 2018 · Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
Digiday
How Vogue diversified away from Facebook
Digiday
3 min read · From 2018 · Despite a 30 percent decline in Facebook traffic, the glossy has grown unique visitors by focusing on search, newsletters and Instagram.
Slate
A Close Look at How Facebook’s Retreat From the News Has Hurt One Particular Website—Ours
Slate
~14 min read · From 2018 · New data shows the impact of Facebook’s pullback from an industry it had dominated (and distorted).
Nieman Lab
The most important traffic driver for news publishers worldwide? Still Google » Nieman Journalism Lab
Nieman Lab
4 min read · 2019-12-04 · Audiences paying for print and digital news worldwide grew very slightly in 2019, according to WAN-IFRA's recently released 2019 World Press Trends report, with — no surprise here — that growth coming…
medium.com
Starting your career during a pandemic: 40 young journalists enter a new journalism landscape
medium.com
10 min read · 2020-06-25 · Meet the 2020 Google News Initiative Fellows who will join data, product, audience development and fact-checking teams across Europe
GigaOm
News flash for the NYT: You and BuzzFeed aren’t that different
GigaOm
6 min read · From 2015 · In the process of talking about what her job entails, the audience development editor for the New York Times underestimates BuzzFeed and how much competition it
