9 Best Articles in 2022
Digiday
Facebook will 'completely deprioritize publishers': Confessions of a publisher audience development head
Digiday
4 min read · From 2018 · An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past.
Reader View · Shared by 50, including Azeem Azhar, kp 🇺🇦, Pieter van Diggele, Thomas Power, Tibor Martini 🇺🇦, Nick Lüthi, Matt Navarra, Matthias «Delay» Göbel, Johannes Lenz
Nieman Lab
Should you design for addiction or for loyalty? » Nieman Journalism Lab
Nieman Lab
5 min read · From 2018 · That depends on whether you want users or an audience.
Reader View · Shared by 117, including Bill Johnston, von Moerenburgh, Mattias Tyrberg, Joe Germuska, Bjorn Larsen, Thomas Power, Nick Floro, Pieter van Diggele, Andreas Spiegler, Kat, Yann “shalf@mastodon.social” Heurtaux 不停, Damien Van Achter, Ste Davies, Digital Ideation
whatsnewinpublishing.com
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
whatsnewinpublishing.com
5 min read · May 19th · At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how to engage with them, how to turn that…
Reader View · Shared by 86
Digiday
'We're getting smarter': Audience development shifts focus from Facebook traffic to generating revenue
Digiday
4 min read · From 2018 · Audience development pros have always been crucial to how publishers reach new readers. Now, they’re also increasingly crucial to revenue.
Reader View · Shared by 17, including JWT_Worldwide, RebelMouse, Pieter van Diggele, Matt Navarra, Christian P. Stobbe
nature
A guide to vaccinology: from basic principles to new developments
nature
20+ min read · 2020-12-23 · This Review, aimed at a broad scientific audience, provides an introductory guide to the history, development and immunological basis of vaccines, immunization and related issues to provide insight…
Reader View · Shared by 54, including Derek Lowe, Eric Topol, Jo Wolff, justin caouette, Dr Jordan B Peterson, Kai Kupferschmidt, Bilal Aslam
The Drum - Live from Cannes
How the New York Times' mobile-first strategy has turned millennials into its biggest audience
The Drum - Live from Cannes
~12 min read · From 2017 · Millennials now account for the largest demographic segment of the audience of the New York Times, the paper has told The Drum, as it positions itself as a bastion of truth in the Donald Trump era.
Reader View · Shared by 35, including Thomas Euler, Stephanie A Kowalski, Nick Lüthi, Dominik Ruisinger
Digiday
Inside the NY Times' audience development strategy
Digiday
6 min read · From 2016 · A look at the New York Times' audience development accomplishments, six months in.
Reader View · Shared by 16, including Florian Jungnikl-Gossy ⛱, Anita Zielina
megaphone.fm
Megaphone ramps up audience development with Spotify’s acquisition of Chartable
megaphone.fm
1 min read · Mar 14th · Chartable tech will empower Megaphone publishers to better know and grow their podcast audiences We are excited to announce that Spotify has acquired Chartable, a trusted podcast analytics platform,…
Reader View · Shared by 23, including Jonathan Kogan
Content Marketing Institute
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Content Marketing Institute
~12 min read · 2021-06-17 · Get one takeaway from every ContentTECH presentation on content strategy, measurement, audience development and more – Content Marketing Institute
Reader View · Shared by 31, including Pam Didner, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Robert Rose, Matt Heinz, Christoph Trappe, Gini Dietrich, Kelly Hungerford 🌻, Rachel Miller | #InfluencerMarketing
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whatsnewinpublishing.com
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
whatsnewinpublishing.com
5 min read · May 19th · At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how to engage with them, how to turn that…
Reader View · Shared by 86
martech.org
Why we care about audience development
martech.org
5 min read · Jun 1st · Explore our marketers' guide to audience development, a process imperative for brand success.
Reader View · Shared by 7
More like this
Content Marketing Institute
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Content Marketing Institute
~12 min read · 2021-06-17 · Get one takeaway from every ContentTECH presentation on content strategy, measurement, audience development and more – Content Marketing Institute
Reader View · Shared by 31, including Pam Didner, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Robert Rose, Matt Heinz, Christoph Trappe, Gini Dietrich, Kelly Hungerford 🌻, Rachel Miller | #InfluencerMarketing
Digiday
As audience development grows, publishers question who should own it
Digiday
6 min read · From 2017 · Audience development has gone from being an editorial function to one that serves all sides of the business, whose interests often conflict.
Reader View · Shared by 10, including David Cochrane
inma.org
BBC is reinventing news stories based on audience testing
inma.org
10 min read · From 2019 · BBC News is reinventing its digital news stories and mobile audience experiments through the research and development of new prototypes to match readers’ needs.
Reader View · Shared by 10, including Stephanie A Kowalski
medium.com
What to expect from a role in audience development
medium.com
5 min read · 2021-03-29 · When starting an audience role, expect your family and friends to give you some puzzled looks. “What does it mean?” will be one of the…
Reader View · Shared by 10, including Nick Petrie, Rasmus Kleis Nielsen
Nieman Lab
“If the Financial Times were a person, it would be a man.” Here’s how the paper is…
Nieman Lab
~14 min read · From 2018 · Only 20 percent of the FT's subscribers were women. Renée Kaplan, the paper's head of audience engagement, is doing a lot of things to change that.
Reader View · Shared by 21, including Liv 😷, Pieter van Diggele, Dominic Grzbielok, Martin Stabe
Slate
A Close Look at How Facebook’s Retreat From the News Has Hurt One Particular Website—Ours
Slate
~14 min read · From 2018 · New data shows the impact of Facebook’s pullback from an industry it had dominated (and distorted).
Reader View · Shared by 113, including Joan Lockwood, Karola Karlson, Mathew Ingram, Chris Schultz ✌️, Matt Navarra, luis antónio santos, Gerd Leonhard, Vincenzo Tremonte, Turner Burns, Anthony Hamelle, Michal Ischia, Kim Schläpfer, Inurfacesuka Дедечка, Mark Kaigwa, Kevin_Indig, Klaus Eck, Oliver Fuchs
The New Yorker
The Author, the Work, and the No. 1 Fan
The New Yorker
~13 min read · 2021-08-05 · Writing didn’t serve the purpose I wanted it to, which was to fix the fundamentally broken relationship between myself and other people.
Reader View · Shared by 103, including Lelio Simi, Karla Oliveira
youtube.com
The ownership economy. Here’s what it is. New pod alert! 👀
youtube.com
Mar 8th · The new podcast: In Case You Forgot: The Ownership Economy is out! New episodes with the most interesting Creators, Makers, and Entrepreneurs at the intersec...
Shared by 44, including Jonathan Kogan
Nieman Lab
The most important traffic driver for news publishers worldwide? Still Google » Nieman Journalism Lab
Nieman Lab
4 min read · From 2019 · Audiences paying for print and digital news worldwide grew very slightly in 2019, according to WAN-IFRA's recently released 2019 World Press Trends report, with — no surprise here — that growth coming…
Reader View · Shared by 60, including Evan Kirstel the $B2B Techfluencer, Pieter van Diggele, Oscar MacDonald, Jochen Burkhard, Jonathan Kogan, Andreas Von Gunten, Daniel, Klaus Eck, Lluís Codina, Shawn Venasse
