- Product Strategy is About Saying No
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Intercom's Des Traynor at Business of Software Conference 2013, Boston, MA talking about why Product strategy is mostly about saying no. Funny, thought provoking…
Information architecture ensures content and data is structured, organized, and categorized in an effective and usable way, thereby maximizing the value of your websites and applications.
«Information architecture is a discipline focused on structuring, organizing, and categorizing content and data in an effective and usable way, largely for websites and applications.»
This is the user research method that even the most budget-conscious stakeholders can get behind.
“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We had lea
«Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities.»
This frequently misunderstood field is in need of a proper definition.
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
8 tips from product leaders at Figma, Etsy, Google, and more.
«Customers are genuinely happy to see their feedback incorporated into a company's product roadmap. Retention increases, loyalty increases, and NPS scores generally go up.»
Even people with limited drawing abilities can learn to sketch a wireframe if they learn a few common conventions used to represent various design elements.
«Use physical constraints to prevent obsessing over tiny aesthetic details: Thick pens or sharpies Time boxing Limited space for the sketch»
What isthe difference between an MVP and an MLP product. If you're looking to build a minimum lovable product (MLP) check this out.
«A good way of focusing on desired outcomes is to use Teresa Torres’ Opportunity Solution Tree, from the continuous discovery framework.»
In the tech world, the Design, Engineering, Marketing, and Sales functions have each had specialities for years. But, Product Management has not yet defined specialities . This leads people to think a…
Anytime a company consistently ships product faster than the average, people will assume they are doing something heroic.
«Great product companies have four things in common: a clear product vision; a product strategy; a set of priorities; and a way to measure outcomes.»
You are in a product meeting that has been going on for the entire day, and now all the discussions are almost loopy. The meeting is…
A guide to design for the brain with intention and results.
Leverage = impact produced / time invested. It is the ability to get more done with less effort, time or money.
The world’s largest language learning platform recently rolled out a major update to its 50M active users, and it has major usability…
The new social software is subtly designed to reduce the huge, viral surges of attention we see on Twitter
On average, each smartphone user has 80+ apps on their phone, but only really launch around 9 apps per day. Curiously, I checked my own phone - which somehow holds 148 apps, with only 10 being used…
This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.
This offboarding case study shows how Typeform's cancellation experience could be improved. You'll also learn a key retention strategy that can reduce churn.
How to Create an API Product Strategy: What does API-as-a-Product mean, examples of API Products, and how to use a product mindset to design API Products.
Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them. But, how do we decide which problems they should solve? Answering…
«So many of the companies I meet have a goal (like doubling revenue), and they have a product roadmap (the tactics), yet no product strategy to be found.»
It’s always interesting to watch how companies approach the building of their new products. During the market research phase, companies…
It was the “Aha” moment. You know, that feeling when you really understand something or get an idea of how to solve a problem? Have you…
The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their…
«In an MVP, you try to simulate the entire car. In an MVT, you are just testing whether the drivetrain is more powerful with an electric engine or a gas one.»
Cognitive ease happens when there is no cognitive strain. When a design works, people experience cognitive ease.
Rules of thumb for producing learnable designs
Founder & CEO at 37signals (makers of Basecamp and HEY). Non-serial entrepreneur, serial author. No DMs, email me at firstname.lastname@example.org.
Author. Designer. Web Standards Godfather. Employer Brand at @Automattic. Publisher, @AListApart, @ABookApart. Cofounder, @AnEventApart. Ava’s dad. He/him.
co-founder of Fog Creek, Trello, Stack Overflow, Glitch, and http://HASH.ai - I have moved to @email@example.com on mastodon
Design system consultant, web designer, speaker, writer, & musician. Author of Atomic Design. Mastadon: https://mastodon.social/@brad_frost
Building Sundial. Angel investor. Former design VP @ FB. Author of "The Making of a Manager" http://amzn.to/2PRwCyW. I love people, products and words.
Curated stories on user experience, usability, and product design. By @fabriciot and @caioab.
we invest in software eating the world http://a16z.com/portfolio/ http://a16z.com/podcasts/
Reforge is the world’s leading career development platform for top-tier professionals in tech. Fall 2022 Cohort enrollment opens Aug 15th.
User advocates offering evidence-based user experience (UX) research, training, consulting. Jakob Nielsen, Don Norman, Tog, and colleagues.
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
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