The Best of OpenView

Is your PLG strategy freemium or free trial? Airtable’s Head of Growth, Lauryn Isford, explains how you can have both with reverse trials.

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B2B marketers usually overlook brand in their marketing mix. Brand marketing is only for CPG companies, right? Raj makes the case that brand marketing is not optional, if you want to win your…

I joined Datadog as VP Finance back in 2015 when the company was still very small. Back then, the company had about 100 employees, was making around $20

Value management and pricing strategy consultant Steven Forth breaks down the three pricing strategy options: grow, skim, or follow.

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Product-led or not, companies that really nail their positioning will see better product-market fit and faster growth. For product-led companies, strong positioning—especially in the early days—helps skip years of experimentation and high user acquisition costs, giving you a shortcut to product-market fit and word-of-mouth acquisition.

OpenView's Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute a successful product led growth strategy.

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

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What's product led growth? Find out how the fastest growing software companies use this approach to increase user acquisition, conversion and expansion.

«Growth Rates. For typical SaaS companies, high growth is key. But our data suggests that PLG businesses often have lower growth rates than their peers until they reach the $10M ARR mark—after which the inverse is true»

John Eitel discusses his hiring strategies and building sales teams in PLG environments from scratch. Read his takeaways on where to start.

The “traditional” user onboarding flows and walkthroughs are dead. Learn about the next era of user onboarding and how to adapt to the changes in your org.

Here's what we've learned since launching the Usage-Based Pricing Playbook.

Webflow's enterprise revenue grew from $1 million to $8 million in just the last year after pairing self-service and sales for rapid growth.

Not all SaaS products have to be platforms. There are countless definitions swirling around about what it means to be a platform and endless discussions

Product-led growth (PLG) is becoming the future of SaaS so grab some insight from top PLG leaders who are doing it right.

We asked survey participants how they measure product metrics like activation, daily active use and more, and we found that product managers have a lot to manage in terms of technology stacks and…