The Best of OpenView
10+ most popular OpenView articles, as voted by our community.
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
These are currently making the rounds on Refind.
Aha!’s Bootstrapped Journey From $1 To $100M+ In ARR
Today, we’re all inspired by bootstrappers—folks who’ve built enduring software businesses with little or no outside capital. In Growth Unhinged, I’ve had a chance to feature impressive bootstrapped PLG stories from the likes of Hotjar (scaled to $50M+ ARR) and Uscreen (scaled to $20M+ ARR).
OpenView on Brian Balfour
Why Retention is King of Growth Strategy
HubSpot VP of Growth Brian Balfour explains why retention optimization is the most important growth strategy of all for SaaS.
OpenView on Freemium
Your Guide to Reverse Trials
Is your PLG strategy freemium or free trial? Airtable’s Head of Growth, Lauryn Isford, explains how you can have both with reverse trials.
OpenView on Hiten Shah
How to Earn Love on Product Hunt
Hiten Shah has the #1 collection on Product Hunt. How did he get there? He breaks down what it really takes and what you should consider to make it there.
OpenView on Marketing
Marketing Leaders: 3 Ways To Stay Competitive In A Changing Market
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Raj Sarkar (ex-1Password, Atlassian): B2B Brand Marketing
B2B marketers usually overlook brand in their marketing mix. Brand marketing is only for CPG companies, right? Raj makes the case that brand marketing is not optional, if you want to win your…
OpenView on Pricing
Implementing Usage-Based Pricing: What Your Financial Teams Need to Know
I joined Datadog as VP Finance back in 2015 when the company was still very small. Back then, the company had about 100 employees, was making around $20
The 3 Pricing Strategy Options
Value management and pricing strategy consultant Steven Forth breaks down the three pricing strategy options: grow, skim, or follow.
OpenView on Product Led Growth
The PLG Startup’s Practical Guide To Positioning
Product-led or not, companies that really nail their positioning will see better product-market fit and faster growth. For product-led companies, strong positioning—especially in the early days—helps skip years of experimentation and high user acquisition costs, giving you a shortcut to product-market fit and word-of-mouth acquisition.
The Ultimate Product Led Growth Resources Guide
OpenView's Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute a successful product led growth strategy.
OpenView on Saas
What is Product Led Growth? How to Build a Software Company in the End User Era
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
How To Attract An Audience For Your Product
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OpenView on Sales
Product Led Growth
What's product led growth? Find out how the fastest growing software companies use this approach to increase user acquisition, conversion and expansion.
«Growth Rates. For typical SaaS companies, high growth is key. But our data suggests that PLG businesses often have lower growth rates than their peers until they reach the $10M ARR mark—after which the inverse is true»
Building Sales Teams From The Ground Up In PLG Environments
John Eitel discusses his hiring strategies and building sales teams in PLG environments from scratch. Read his takeaways on where to start.
These are some all-time favorites with Refind users.
Usage-Based Pricing 2.0
Here's what we've learned since launching the Usage-Based Pricing Playbook.
Your Guide to Webflow’s $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth
Webflow's enterprise revenue grew from $1 million to $8 million in just the last year after pairing self-service and sales for rapid growth.
Devang Sachdev (Snorkel AI): Nailing Your Platform Go-to-Market
Not all SaaS products have to be platforms. There are countless definitions swirling around about what it means to be a platform and endless discussions
An Inside Look Into PLG From Leaders Who Are Doing It Right
Product-led growth (PLG) is becoming the future of SaaS so grab some insight from top PLG leaders who are doing it right.
The 2020 SaaS Product Benchmarks Report
We asked survey participants how they measure product metrics like activation, daily active use and more, and we found that product managers have a lot to manage in terms of technology stacks and…
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