If you’re a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I’m calling “The Gist.” There are so many stories and growth tactics that are worth learning about—but sometimes we just need the why and the how. With The Gist, we bring you a leader in the startup space who has pioneered these tactics and ultimately, increased key metrics for their company like activation, conversion, or monetization.
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different settings where they hadn’t been before.
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As 2023 rolls in, businesses are still riding through choppy waters. If 2022 was any indication, there are a lot of unanswered questions and potential shakeups that can arise. So what can startups expect for the next year? In a lively end-of-year session of BUILDing Together, OpenView’s Operating Partner Kyle Poyar, Senior Manager of Talent Maggie Crean, and Kaitlyn Henry, a VP on the Investment team, reflected on their original expectations for 2022 and what ultimately happened as the markets took a dive.
HubSpot VP of Growth Brian Balfour explains why retention optimization is the most important growth strategy of all for SaaS.
Is your PLG strategy freemium or free trial? Airtable’s Head of Growth, Lauryn Isford, explains how you can have both with reverse trials.
Hiten Shah has the #1 collection on Product Hunt. How did he get there? He breaks down what it really takes and what you should consider to make it there.
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B2B marketers usually overlook brand in their marketing mix. Brand marketing is only for CPG companies, right? Raj makes the case that brand marketing is not optional, if you want to win your…
Value management and pricing strategy consultant Steven Forth breaks down the three pricing strategy options: grow, skim, or follow.
I joined Datadog as VP Finance back in 2015 when the company was still very small. Back then, the company had about 100 employees, was making around $20
Product-led or not, companies that really nail their positioning will see better product-market fit and faster growth. For product-led companies, strong positioning—especially in the early days—helps skip years of experimentation and high user acquisition costs, giving you a shortcut to product-market fit and word-of-mouth acquisition.
OpenView's Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute a successful product led growth strategy.
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
Is a freemium pricing strategy right for your business? Find out with this in depth freemium pricing resources guide here.
What's product led growth? Find out how the fastest growing software companies use this approach to increase user acquisition, conversion and expansion.
«Growth Rates. For typical SaaS companies, high growth is key. But our data suggests that PLG businesses often have lower growth rates than their peers until they reach the $10M ARR mark—after which the inverse is true»
John Eitel discusses his hiring strategies and building sales teams in PLG environments from scratch. Read his takeaways on where to start.
We asked survey participants how they measure product metrics like activation, daily active use and more, and we found that product managers have a lot to manage in terms of technology stacks and…
Here's what we've learned since launching the Usage-Based Pricing Playbook.
Give this metric its own headline in your next investment deck, executive dashboard or monthly update.
Editor's Note: This article is part one of a two-part series outlining strategies to improve retention. I don’t know about you, but it pains me to see
Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.
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