~16 min read · From 2015 · July 2013One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. You build…
You can't wait for users to come to you. You have to go out and get them
It's not the product that should be insanely great, but the experience of being your user.
the unscalable things you have to do to get started are not merely a necessary evil, but change the company permanently for the better.
20+ min read · Sep 14th · The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their…
In an MVP, you try to simulate the entire car. In an MVT, you are just testing whether the drivetrain is more powerful with an electric engine or a gas one.
If you focus on MVTs instead of MVPs, you get closer to the heart of the question: Can you predict success before you launch? I believe the answer is yes. With the right approach, you can make a strong prediction about your chance of success and reduce (not eliminate) your chance of failure.
For each MVT you run, you should ask yourself again: Now that I’ve proven or disproven that risk, what are other risks I should be considering and testing against?
8 min read · Oct 7th · Building software has gotten insanely cheaper and faster. The infrastructure provided by the cloud or IaaS vendors has evened the technical ground for builders. A flourish of no-code tools have…
By understanding the end user’s experiences, thought processes, motivations, goals, and pain points, one can see opportunities that are far beyond the existing offerings.
multiple touch points in the PLG world — content, community, core product experience, and support — knowledge sharing requires structure and continuity throughout these teams.
Research is only done until a decision has been made and action has been taken – not when a report or insight was shared.
1 min read · Oct 13th · We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between Impact and Outcome.
1 min read · Oct 7th · I am a big believer in teams having a suitably detailed, one year rolling roadmap at the ready. The trick? Suitably detailed roadmap items. Think of it as progressively disclosing options/solutions.…
4 min read · Oct 11th · I would be very surprised if there were any product people out there that do not already know that it’s critically important to seek critical feedback. Yet the reason for this note is because so very…