8 Best Articles on OKR
The most useful articles and videos on OKR from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 OKR Articles
At a glance: these are the articles that have been most read, shared, and saved on OKR by Refind users in 2023.
Videos
Watch a video to get a quick overview.
The ultimate guide to OKRs | Christina Wodtke (Stanford)
Christina Wodtke is an author, Stanford University professor, and speaker who teaches strategies for building high-performing teams. She’s also the author of...
Startup Lab workshop: How Google sets goals: OKRs
Google Ventures Startup Lab | GV partner Rick Klau covers the value of setting objectives and key results (OKRs) and how this has been done at Google since 1...
How to ...?
How to Make OKRs Actually Work at Your Startup
Swipely CEO Angus Davis shares how his company deployed OKRs to grow past 50 employees and $1 billion in sales.
Short Articles
Short on time? Check out these useful short articles on OKR—all under 10 minutes.
OKRs vs KPIs: what's the difference
OKRs and KPIs may sometimes use the same metrics, but they have a different purpose.
«KPIs do not have targets, but there should be thresholds that trigger alerts. For instance, a sudden drop in the volume of leads should probably trigger a meeting to address that issue, and redirect resources if needed.»
On Measuring: Company Metrics, Team KPIs, and OKRs
Featured guest author: Erica Louie! Making a case for OKRs and the importance of Team KPIs.
OKRs vs KPIs - Work Life by Atlassian
OKRs and KPIs are popular goal-setting methods that help organizations set meaningful goals and execute effective strategies to reach them.
«OKRs are designed to be ambitious and encourage learning by reaching for super ambitious goals (even if you don’t meet them)»
The good, bad, and ugly of OKRs by Jenny Herald
In this Producttank Heidelberg, Jenny Herald, VP of Product Evangelism at Gtmhub shares her experiences with working with OKRs and explains the groundwork required to get started with these metrics.
OKR Anti-pattern: Sandbagging your key results
Teams that sandbag their OKRs set easily achievable goals. Here’s why this stifles innovation and what you can do about it.
«This is a common anti-pattern with Objectives and Key Results. Teams, especially those not fully sold on the goal-setting framework, define success targets for themselves they know they can hit. This way work can continue, more or less, as usual and the discomfort of change or a new way of working can be avoided.»
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