10+ Best Articles on Product Market Fit
The most useful articles on product market fit from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Product Market Fit Articles
At a glance: these are the articles that have been most read, shared, and saved on product market fit by Refind users in 2023 so far.
How to ...?
How to Find Product Market Fit
Peter Reinhardt, co-founder and CEO of Segment, shares his story on building different products and eventually finding product market fit.
Trending
These links are currently making the rounds on product market fit on Refind.
How Vanta Achieved PMF
A distinct approach to validating SaaS ideas. A Failory newsletter issue, published in Sep 14, 2023.
Short Articles
Short on time? Check out these useful short articles on product market fit—all under 10 minutes.
True product-market fit is a minimum viable company
Before attempting to scale your minimum viable product, focus on cultivating your minimum viable company.
How Do You Know If You've Achieved Product/Market Fit?
Marc Andreessen initially introduced the concept of product/market fit in this post published in 2007. It was an incredibly helpful notion to explain why startup products were failing left & right a
Positioning at different stages of PMF
When is the right time to do positioning work? How soon is too soon? When to reposition, and more.
For Startup Growth, TikTok is the GOAT 🐐
But that doesn’t mean you’ve found product market fit.
Product market fit isn't a destination
Product market fit is a popular term. I believe it's misunderstood. Businesses or products don't attain it forever at any given point. You can just as easily lose product-market fit as you gained it.…
Long Articles
These are some of the most-read long-form articles on product market fit.
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
Webflow’s Path to Product-Market Fit — Lessons on Creating a Market with Rigorous Customer Empathy
In this post in our “Paths to Product-Market Fit” series, Webflow’s Bryant Chou sits down with First Round partner Todd Jackson to tell the story of how he and his co-founders leaned into the power of…
Maven's Path to Product-Market Fit
In the second post for our new series, "Paths to Product-Market Fit," Maven founder and CEO Kate Ryder sits down with First Round partner Todd Jackson to share the inside story of the first female-led…
«Far too often, folks building companies in fields that they’re the target audience for skip this step, instead jumping straight to building. But extensive problem validation is critical, even if you’ve got a super strong hunch and some anecdotal feedback to support your hypothesis.»
Binti’s Path to Product-Market Fit
In this post in our “Paths to Product-Market Fit” series, Binti’s co-founder and CEO Felicia Curcuru sits down with First Round partner Todd Jackson to tell the story of how her time spent shadowing…
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