The Best Articles in Product Design

Intercom's Des Traynor at Business of Software Conference 2013, Boston, MA talking about why Product strategy is mostly about saying no. Funny, thought provoking…

Information architecture ensures content and data is structured, organized, and categorized in an effective and usable way, thereby maximizing the value of your websites and applications.

«Information architecture is a discipline focused on structuring, organizing, and categorizing content and data in an effective and usable way, largely for websites and applications.»

This is the user research method that even the most budget-conscious stakeholders can get behind.

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We had lea

«Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities.»

This frequently misunderstood field is in need of a proper definition. 

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

8 tips from product leaders at Figma, Etsy, Google, and more.

«Customers are genuinely happy to see their feedback incorporated into a company's product roadmap. Retention increases, loyalty increases, and NPS scores generally go up.»

Developing a product content strategy means product managers, designers and UX content writers working closely together.

Even people with limited drawing abilities can learn to sketch a wireframe if they learn a few common conventions used to represent various design elements.

«Use physical constraints to prevent obsessing over tiny aesthetic details: Thick pens or sharpies Time boxing Limited space for the sketch»

What isthe difference between an MVP and an MLP product. If you're looking to build a minimum lovable product (MLP) check this out.

«A good way of focusing on desired outcomes is to use Teresa Torres’ Opportunity Solution Tree, from the continuous discovery framework.»

In the tech world, the Design, Engineering, Marketing, and Sales functions have each had specialities for years. But, Product Management has not yet defined specialities . This leads people to think a…

Kicking off a big design project? Ashley shares tips and tricks for the all-important discovery phase.

In the latest post for our new series, "Paths to Product-Market Fit," Retool founder and CEO David Hsu sits down with First Round partner Todd Jackson to share how the internal tools company…

This article explains how agile product people can advance their careers, from owning a product part to becoming the head of product.

Editor’s note: This essay was adapted from a post I wrote on an employees-only blog at Stripe. After four months of parental leave, I came back to work and noticed something different. Many of the…

At Intercom, when we say ‘What you ship is what matters’, we mean that our deliverable is the end product or feature that our customers use.

A guide to design for the brain with intention and results.

«Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy, and drive action»

Leverage = impact produced / time invested. It is the ability to get more done with less effort, time or money.

«introduce the concept of leverage, which is the output generated by a specific type of work activity. An activity with high leverage will generate»

You are in a product meeting that has been going on for the entire day, and now all the discussions are almost loopy. The meeting is…

«Before we get into the full breakdown of how to look at this decision, it’s important to know one thing: Visual delight is in itself a crucial part of gamification — without it, gamification can feel watered down. Just some food for thought.»

On average, each smartphone user has 80+ apps on their phone, but only really launch around 9 apps per day. Curiously, I checked my own phone - which somehow holds 148 apps, with only 10 being used…

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

Listen to our Co-founder Des Traynor and Director of Machine Learning Fergal Reid discuss the implications of ChatGPT on tech and customer support.

It’s always interesting to watch how companies approach the building of their new products. During the market research phase, companies…

It was the “Aha” moment. You know, that feeling when you really understand something or get an idea of how to solve a problem? Have you…

The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their…

«In an MVP, you try to simulate the entire car. In an MVT, you are just testing whether the drivetrain is more powerful with an electric engine or a gas one.»

Cognitive ease happens when there is no cognitive strain. When a design works, people experience cognitive ease.