10+ Best Articles on Product Led Growth
The most useful articles and videos on product led growth from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Product Led Growth Articles
At a glance: these are the articles that have been most read, shared, and saved on product led growth by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
How to create product-led content that converts with Fio Dossetto
Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients....
Product-led growth B2B companies succeed if they master this first step
Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and...
What is ...?
New to #product led growth? These articles make an excellent introduction.
Accel - What is Product Led Growth?
Across the startup landscape, there is a growing consensus that product-led growth (PLG) is the future of go-to-market, but what is it really? And more importantly, is your company building for it?To…
Introduction to product-led growth
Sandhya Hegde, a B2B SaaS expert and investor, explains the three product-led growth modes and how to decide if PLG is the right strategy for your business.
«A product-led growth (PLG) strategy is where a self-serve product experience forms the core foundation of your customer relationship, driving both customer acquisition and retention. All other factors — whether you offer a credit card-based payment flow, whether you’ve hired sales representatives, etc. — are tactics that you choose to fit your target customer’s needs at the right time in the right way.»
What is Product Led Growth? How to Build a Software Company in the End User Era
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
How to ...?
How to Run Sales in the Era of Product-Led Growth
How do you keep Product-led growth effective in a market where all competitors are using it? Align it with your sales and marketing teams.
How To Determine The Best Product-Led Model For Your Users In 7-Steps
Find the perfect product-led model for your business with our 7-step framework called the Bedrock Method to build a solid foundation.
How to Make the Product-led Transition and Other Insights from Wes Bush
Can a company ever be truly product-led? How does that affect acquisition strategies and org structures? SaaS growth extraordinaire, Wes Bush answers them all.
Short Articles
Short on time? Check out these useful short articles on product led growth—all under 10 minutes.
Five laws for community-led growth
Customer success, BizOps, DevOps—a decade ago, these roles and functional groups barely existed. Today, it is hard to find a growth-stage company without them. These roles emerged around metrics-based…
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different settings where they hadn’t been before.
The 3 Phases of Product-Led Growth: The Triple Whale Method
Product love is unmistakable. But it doesn't just happen. It's engineered. You can create product-led growth with a three-part framework.
Adding Outbound Sales & Marketing to a Product-Led Growth Engine
Hear from the CMOs of Freshworks, Twilio, 1Password, and Coda on how they transitioned from product-led growth to enterprise sales and marketing engines.
«When people hear “product-led growth” there’s an assumption it’s the same thing as a viral product that sells itself. But PLG and virality aren’t necessarily the same thing.»
Product-Led Growth’s Failure
How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway
«This article was informed by exclusive interviews with over a dozen current and former early employees of Qualtrics and SurveyMonkey.»
Long Articles
These are some of the most-read long-form articles on product led growth.
Product Led Growth
What's product led growth? Find out how the fastest growing software companies use this approach to increase user acquisition, conversion and expansion.
«Growth Rates. For typical SaaS companies, high growth is key. But our data suggests that PLG businesses often have lower growth rates than their peers until they reach the $10M ARR mark—after which the inverse is true»
Decoding Product-Led Growth: Blake Bartlett on Trailblazing the Path…
AppDirect powers millions of cloud subscriptions worldwide with marketplace, billing, reseller, and distribution solutions.
The Ultimate Product Led Growth Resources Guide
OpenView's Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute a successful product led growth strategy.
We signed up for 50+ SaaS companies. Here are the best product-led growth examples.
After signing up for 50+ SaaS companies, here are the best product-led growth examples and the characteristics that make them stand out.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Product Led Growth, including:
OpenView
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
a16z
we invest in software eating the world http://a16z.com/portfolio/ http://a16z.com/podcasts/ Check out our AI Canon: https://a16z.com/2023/05/25/ai-canon/
Tomasz Tunguz
Venture capitalist at @theoryvc. Student of Startups. Author of Winning with Data http://amzn.to/1UQAMSr. Author of http://tomtunguz.com
SaaStr
#BlackLivesMatter. World’s 🌍 largest community for B2B founders, execs & VCs. ➡️http://saastr.com. Learn to scale faster at ▶️http://SaaStrUniversity.com
ProductLed
Become great at Product-Led Growth. Follow us for the latest tips on how to build a successful product-led business.
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on product led growth?
We monitor hundreds of sources on product led growth, including OpenView, a16z, Tomasz Tunguz, SaaStr, ProductLed, and many more.
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
Who uses Refind?
200k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.
Is Refind free?
Yes, it’s free!
How can I sign up?
Head over to our homepage and sign up by email or with your Twitter or Google account.