10+ Best Articles on Product Led Growth
The most useful articles and videos on product led growth from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Product Led Growth Articles
At a glance: these are the articles that have been most read, shared, and saved on product led growth by Refind users in 2023.
Videos
Watch a video to get a quick overview.
How to create product-led content that converts with Fio Dossetto
Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients....
Product-led growth B2B companies succeed if they master this first step
Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and...
What is ...?
New to #product led growth? These articles make an excellent introduction.
Accel - What is Product Led Growth?
Across the startup landscape, there is a growing consensus that product-led growth (PLG) is the future of go-to-market, but what is it really? And more importantly, is your company building for it?To…
Introduction to product-led growth
Sandhya Hegde, a B2B SaaS expert and investor, explains the three product-led growth modes and how to decide if PLG is the right strategy for your business.
«A product-led growth (PLG) strategy is where a self-serve product experience forms the core foundation of your customer relationship, driving both customer acquisition and retention. All other factors — whether you offer a credit card-based payment flow, whether you’ve hired sales representatives, etc. — are tactics that you choose to fit your target customer’s needs at the right time in the right way.»
What is Product Led Growth? How to Build a Software Company in the End User Era
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
How to ...?
How to Make the Product-led Transition and Other Insights from Wes Bush
Can a company ever be truly product-led? How does that affect acquisition strategies and org structures? SaaS growth extraordinaire, Wes Bush answers them all.
How to Run Sales in the Era of Product-Led Growth
How do you keep Product-led growth effective in a market where all competitors are using it? Align it with your sales and marketing teams.
How To Determine The Best Product-Led Model For Your Users In 7-Steps
Find the perfect product-led model for your business with our 7-step framework called the Bedrock Method to build a solid foundation.
Short Articles
Short on time? Check out these useful short articles on product led growth—all under 10 minutes.
Five laws for community-led growth
Customer success, BizOps, DevOps—a decade ago, these roles and functional groups barely existed. Today, it is hard to find a growth-stage company without them. These roles emerged around metrics-based…
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different settings where they hadn’t been before.
The 3 Phases of Product-Led Growth: The Triple Whale Method
Product love is unmistakable. But it doesn't just happen. It's engineered. You can create product-led growth with a three-part framework.
Adding Outbound Sales & Marketing to a Product-Led Growth Engine
Hear from the CMOs of Freshworks, Twilio, 1Password, and Coda on how they transitioned from product-led growth to enterprise sales and marketing engines.
«When people hear “product-led growth” there’s an assumption it’s the same thing as a viral product that sells itself. But PLG and virality aren’t necessarily the same thing.»
Product-Led Growth’s Failure
How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway
«This article was informed by exclusive interviews with over a dozen current and former early employees of Qualtrics and SurveyMonkey.»
Long Articles
These are some of the most-read long-form articles on product led growth.
Product Led Growth
What's product led growth? Find out how the fastest growing software companies use this approach to increase user acquisition, conversion and expansion.
«Growth Rates. For typical SaaS companies, high growth is key. But our data suggests that PLG businesses often have lower growth rates than their peers until they reach the $10M ARR mark—after which the inverse is true»
Decoding Product-Led Growth: Blake Bartlett on Trailblazing the Path…
AppDirect powers millions of cloud subscriptions worldwide with marketplace, billing, reseller, and distribution solutions.
We signed up for 50+ SaaS companies. Here are the best product-led growth examples.
After signing up for 50+ SaaS companies, here are the best product-led growth examples and the characteristics that make them stand out.
The Ultimate Product Led Growth Resources Guide
OpenView's Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute a successful product led growth strategy.
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