9 Best Articles on Jobs To Be Done
The most useful articles on jobs to be done from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Jobs To Be Done Articles
At a glance: these are the articles that have been most read, shared, and saved on jobs to be done by Refind users in 2023 so far.
Short Articles
Short on time? Check out these useful short articles on jobs to be done—all under 10 minutes.
Aggregators and Jobs-to-be-Done
Aggregators succeed by being the best at doing the jobs consumers want done.
A surprisingly simple technique for a rockstar product vision: The Ladder of Needs
I was recently asked, “what’s the most important quality of a product manager?” My answer came very quickly: the ability to sell your team…
Personas, you don't need them
There has been a lot written about using personas in the design process. Over the years I’ve always shied away from creating detailed personas. Personas are ...
Intercom on Jobs-to-be-Done
Intercom on Jobs-to-be-Done helps you understand the real job customers are using your product for.
Long Articles
These are some of the most-read long-form articles on jobs to be done.
A Jobs to be Done Framework for Startups — JTBD Templates & Examples for Building Products Customers…
A lightweight jobs to be done (JTBD) framework and templates for startups hoping to build a product customers want.
Jobs To Be Done
Ever find solutions before you find the problems? In this excerpt from The Jobs To Be Done Playbook, Jim Kalbach gives some advice on aligning innovation to customer needs, including creating a job…
Know Your Customers’ “Jobs to Be Done”
Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
«Successful innovators identify poorly performed “jobs” in customers’ lives—and then design products, experiences, and processes around those jobs.»
Personas vs. Jobs-to-Be-Done
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Replacing The User Story With The Job Story — Jobs To Be Done
Too many assumptions are dangerous
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Jobs To Be Done, including:
Stratechery
Free Articles from http://stratechery.com. For Daily Updates, follow @StratecheryMO. For the author, follow @benthompson.
Nielsen Norman Group
User advocates offering evidence-based user experience (UX) research, training, consulting. Jakob Nielsen, Don Norman, Tog, and colleagues.
Intercom
We're redefining how businesses support their customers. Need support? 👉 @intercomsupport or http://forum.intercom.com
Harvard Business Review
The best ideas in business and management to help people, organizations, and economies work better.
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We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on jobs to be done?
We monitor hundreds of sources on jobs to be done, including Stratechery, Nielsen Norman Group, Intercom, Harvard Business Review, and many more.
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