The Best Articles in Visual Design

Learn the basics of what design tokens are, how they’re used, their benefits, and some tools and resources to get you started.

If we want to understand what a picture is, then we must look at the difference between perception and imagination.

Information architecture ensures content and data is structured, organized, and categorized in an effective and usable way, thereby maximizing the value of your websites and applications.

«Information architecture is a discipline focused on structuring, organizing, and categorizing content and data in an effective and usable way, largely for websites and applications.»

Discover how to tell a compelling and dynamic story using the full power of web design.

An algorithm for creating color palettes for data visualization

I’ve been advocating more daring and bolder use of typography on the web ever since I started the Better Web Type project. Picking a sans-serif font for titles and a serif one for the content is…

Choosing good colors for your charts is hard. This article tries to make it easier.

«There’s no need to rely on hues from all around the color wheel like ⬤⬤⬤⬤⬤⬤ for your visualizations. It will look more professional – and therefore more trustworthy – when it only uses a few hues and their neighbors.»

Editor’s note: This essay was adapted from a post I wrote on an employees-only blog at Stripe. After four months of parental leave, I came back to work and noticed something different. Many of the…

Guidance for designing ethically humane digital products and services through patterns focused on user well-being.

Product designer Ramses Cabello walks us through his experience on creating and publishing a design portfolio.

Artificial intelligence is changing the way we design and the skills required to succeed in the design industry.

«Customer service will also benefit from AI. Current chatbots may not meet customer expectations, but they might replace more human managers in the future.»

Prompt-driven design is when an AI command bar functions as either the primary tool of navigation or output.

Challenge the way you think and serve access constrained users with these cards.

It’s one of the most widely shared marketing campaigns globally. Here, we speak to the design team behind the visual identity to understand what it takes to grab the world’s attention.

How does it feel to be turned into an AI image model? To find out, I opened a door to the multiverse and interviewed the creator and unwilling subject of a controversial DreamBooth model.

AI image synthesis goes open source, with big implications.

«Image synthesis arguably brings implications as big as the invention of the camera—or perhaps the creation of visual art itself. Even our sense of history might be at stake, depending on how things shake out. Either way, Stable Diffusion is leading a new wave of deep learning creative tools that are poised to revolutionize the creation of visual media»

Senior Product Designer Alexandria Goree walks us through the design process of making over Spotify’s homepage.

A step-by-step guide on improving your homepage content & copy to increase conversion

An experiment: we repeatedly give a typical work task to both a human artist and a text-to-image AI art generator. Who wins?

The rise of motion design, parallax, immersion, contrasting UI styles, imitations and more

«me. As always the 2023 edition is prepared in a similar manner — with thoughtful consideration that took a few weeks of thorough»

Cognitive ease happens when there is no cognitive strain. When a design works, people experience cognitive ease.

It was the “Aha” moment. You know, that feeling when you really understand something or get an idea of how to solve a problem? Have you…