The Best Articles in UX

A look into the makings of and reasoning behind customer journey maps.

Dark themes are the latest trend in app design. Here we share how to design dark themes that are readable, balanced, and delightful!

I was presented with this opportunity in the summer of 2015. Until that point, I had spent two years living in Germany and working for an early-stage startup in Luxembourg. It was the job that I moved…

Kicking off a big design project? Ashley shares tips and tricks for the all-important discovery phase.

Editor’s note: This essay was adapted from a post I wrote on an employees-only blog at Stripe. After four months of parental leave, I came back to work and noticed something different. Many of the…

A unique opportunity to revisit 12 UK banks, re-benchmark them, and highlight what 900 days of progress looks like.

Simple rules that will help you design a streamlined first-time users experience

How evolutionary factors of environment perception affect our preferences for a particular design.

A guide to design for the brain with intention and results.

«Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy, and drive action»

You are in a product meeting that has been going on for the entire day, and now all the discussions are almost loopy. The meeting is…

«Before we get into the full breakdown of how to look at this decision, it’s important to know one thing: Visual delight is in itself a crucial part of gamification — without it, gamification can feel watered down. Just some food for thought.»

On average, each smartphone user has 80+ apps on their phone, but only really launch around 9 apps per day. Curiously, I checked my own phone - which somehow holds 148 apps, with only 10 being used…

This offboarding case study shows how Typeform's cancellation experience could be improved. You'll also learn a key retention strategy that can reduce churn.

The world’s largest language learning platform recently rolled out a major update to its 50M active users, and it has major usability…

When designing navigation on mobile, we don’t have to rely on slide-in-menus or nested accordions. We can also use the curtain design pattern, and show multiple levels of navigation at once.

Matthias Ott is an independent user experience designer and developer from Stuttgart, Germany. Besides design practice he teaches Interface Prototyping at the Muthesius Academy of Fine Arts and…

Cognitive ease happens when there is no cognitive strain. When a design works, people experience cognitive ease.

Rules of thumb for producing learnable designs

What if game design could be summed up into four “primary colors” and their mixtures? This simple tool might help you organize your ideas.