10+ Best Articles on User Retention
The most useful articles and videos on user retention from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 User Retention Articles
At a glance: these are the articles that have been most read, shared, and saved on user retention by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
The Holy Grail of Traction
Brian Balfour, VP Growth, HubSpot shares why customer and user retention is the most important factor in traction and growth, the anatomy of retention, and s...
How to Get Users and Grow
Alex Schultz, VP of Growth at Facebook, shares with us how to get users, how to grow, and how to measure growth.
How to ...?
How to Trigger Aha! Moments Across the Customer Journey
Conventional wisdom says that once you drive users to the core action of your app—the aha! moment, when they discover the value of the app for the fi
«UX guru Nir Eyal writes, “the self- destruct feature encourages timely responses, leading to a back-and-forth relay that keeps people hooked.”»
How to Systematically Improve your User Retention
Over the last 5 years I helped Pinterest grow from 20M MAUs to over 200M MAUs, leading the growth engineering team and leading Pinterest’s…
Short Articles
Short on time? Check out these useful short articles on user retention—all under 10 minutes.
Typeform: How to offboard users the right way
This offboarding case study shows how Typeform's cancellation experience could be improved. You'll also learn a key retention strategy that can reduce churn.
How Linkedin Increased Notification Opt-in Rates by 500%
This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.
One Simple Psychology Framework To Improve Your Onboarding
This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).
The Psychology of Clubhouse’s User Retention (...and churn)
Clubhouse's growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.
New data shows losing 80% of mobile users is normal, and why the best apps do better
Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile […]
Long Articles
These are some of the most-read long-form articles on user retention.
Retention
## UNDERSTANDING RETENTION Retention is generally depicted by plotting the percentage of users who return to either the product or ...
A Dozen Lessons on Growth
A growth team has the “responsibility to measure, understand and improve the flow of users in and out of the product and business. That’s the role of growth.” “A finance team by definition measures…
Mastering User Retention like Amazon, Spotify and Co.
How to Leverage Your Product Data with the right Retention Metrics
User Retention: Why it's Important to Track it?
User retention is one of the metrics any app or game publisher should never stop tracking. Find outo track and improve it.
Why Retention Is The Silent Killer
Retention - not only does it make companies - but it also quietly breaks them. For this reason, poor user retention has become the silent startup killer. In this post, I will walk you through the…
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in User Retention, including:
Reforge
Reforge is the leading solution for advancing your career in Product and Growth.
Nir Eyal
Bestselling author of "Hooked" and "Indistractable"
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