9 Best Articles in 2021
Nielsen Norman Group
Why Personas Fail
Nielsen Norman Group
8 min read · 230 saves · From 2018 · Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.
Nielsen Norman Group
Just-Right Personas: How to Choose the Scope of Your Personas
Nielsen Norman Group
6 min read · 126 saves · 2020-01-14 · Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.
animalz.co
Content Marketing Personas : How to Create Personas That Drive Results
animalz.co
9 min read · 115 saves · From 2018 · Marketing personas aren't nearly as useful as they should be. Here's a way to ensure you reach the right readers every time.
UX Collective
A step-by-step guide to agnostic UX personas — free downloadable
UX Collective
7 min read · 54 saves · 2019-05-19 · Don’t boot off personas just yet create age, gender, and location agnostic personas instead
InVision
Are personas ruining your product?
InVision
5 min read · 60 saves · From 2017 · Designers perhaps rely too much on personas, and use them as an excuse to not talk to real, actual users. Here's why you might want to stop using personas.
UX Collective
The MAAD approach to personas: what UX can learn from marketing
UX Collective
7 min read · 70 saves · 2019-11-21 · A practical guide for creating better UX personas, borrowing from marketing and media best practices, based on the four criteria of measurable, actionable, addressable and differentiated.
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · 147 saves · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
hondo.wtf
Personas, you don't need them
hondo.wtf
2 min read · 69 saves · From 2016 · There has been a lot written about using personas in the design process. Over the years I’ve always shied away from creating detailed personas. Personas are ...
medium.com
Replacing Personas With Characters — down the rabbit hole
medium.com
~11 min read · 31 saves · From 2015 · Resolving the destructive effects of Personas.
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SparkToro
Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)
SparkToro
6 min read · 15 saves · Mar 8th · Boss: "We need marketing personas for each of our customer targets."You: "Got it. What problems are these personas meant to solve?"Boss: "You know, um...
SearchEngineJournal®
Customer Personas Can Transform SEO, PPC and Content Marketing
SearchEngineJournal®
10 min read · 33 saves · Mar 12th · New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.
Nielsen Norman Group
Personas Scope (Video)
Nielsen Norman Group
Feb 25th · Personas are not "one size fits all" in the UX design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.
MyCustomer.com
Seven staff personas that obstruct CX transformation
MyCustomer.com
~12 min read · 32 saves · Feb 16th · It may sound strange, but we keep a database of obstructive entities in our CX transformation practice. As we were looking through it recently, we grouped th
More like this
Interaction Design Foundation (IxDF)
Personas – Why and How You Should Use Them
Interaction Design Foundation (IxDF)
~13 min read · 55 saves · From 2016 · Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Creating personas can help you step out of yourself. It can help you to recognise that different people have different needs and expectations, and it can also help you to identify with the user you’re desi
learnuxd.io
Fixing User Personas
learnuxd.io
~12 min read · 76 saves · Jan 5th · User personas can be controversial and problematic. Is there a way to turn them into a useful resource?
articulatemarketing.com
How to create believable personas • Articulate
articulatemarketing.com
3 min read · 26 saves · From 2016 · Far from being just another faddish marketing tool, buyer personas can make or break your inbound marketing.
spotify.design
The Story of Spotify Personas
spotify.design
8 min read · 46 saves · From 2019 · Spotify personas are the topic of much discussion by those in the product, design and user research communities. Here, Olga Hörding, Mady Torres de Souza and Sohit Karol explain how we developed our…
articulatemarketing.com
The secret to intoxicating content: personas
articulatemarketing.com
5 min read · 67 saves · From 2017 · Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
CXL
How to Build Robust User Personas in Under a Month
CXL
20+ min read · 24 saves · From 2017 · User personas are often talked about in marketing and product design, but they're almost never done well. There are certainly companies doing them well,
Nielsen Norman Group
How Much Time Does It Take to Create Personas?
Nielsen Norman Group
8 min read · 17 saves · From 2016 · The size of the company and the approach taken influence the time needed to create personas, ranging from 23–103 staff hours across 216 companies.
InVision
Are personas ruining your product?
InVision
5 min read · 31 saves · From 2017 · Designers perhaps rely too much on personas, and use them as an excuse to not talk to real, actual users. Here's why you might want to stop using personas.
HubSpot
Make My Persona
HubSpot
82 saves · From 2018 · Create professional, customizable buyer personas in minutes with the help of our intuitive free generator.
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