9 Best Articles in 2022
SparkToro
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
SparkToro
9 min read · Jun 3rd · I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My · Shared by 984, including Rand Fishkin, Andrew Davis, Stephanie A Kowalski, Thomas Pleil
Nielsen Norman Group
Why Personas Fail
Nielsen Norman Group
8 min read · From 2018 · Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them. · Shared by 239, including Andreas Heer, Reto Laemmler, Rober González, Nick Floro, Raphael Raue, Christian P. Stobbe, Stefan Niemeyer, Vincenzo Tremonte, Gabriele, Bill Slawski ⚓ 🇺🇦, Antonio García, Chris {he, they}, uri0x.eth, Jacob Jarnvall, Victor Tolosa, Ron McIntyre, Andreia Costa 🇵🇹, Oriol Farré, Merkstatt, Augusto Rückert
Nielsen Norman Group
Just-Right Personas: How to Choose the Scope of Your Personas
Nielsen Norman Group
6 min read · From 2020 · Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve. · Shared by 129, including Tom Connor, Linus Basig, Oscar MacDonald, Matthias Lampe, Mark Kaigwa, tcherno, Philippe Surber, Stu Collett
animalz.co
Content Marketing Personas : How to Create Personas That Drive Results
animalz.co
9 min read · From 2018 · Marketing personas aren't nearly as useful as they should be. Here's a way to ensure you reach the right readers every time. · Shared by 124, including Johannes Lenz, hiten.eth, Christian P. Stobbe, Sachin Gawas, Kevin_Indig, Mark Kaigwa, Tillmann Lang, Björn Ognibeni, Stephanie A Kowalski, Michael Musgrove, Jacob Jarnvall, Stefan Diepolder, Klaus Eck, be, five5star // Design Graphique
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details. · Shared by 156, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Clemens, Jakub Ferenc, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
UX Collective
The MAAD approach to personas: what UX can learn from marketing
UX Collective
7 min read · From 2019 · A practical guide for creating better UX personas, borrowing from marketing and media best practices, based on the four criteria of measurable, actionable, addressable and differentiated. · Shared by 74, including Andrea Ausili, Christoph Wilke, Gianluca Diegoli, Niklaus Gerber, Gabriele
hondo.wtf
Personas, you don't need them
hondo.wtf
2 min read · From 2016 · There has been a lot written about using personas in the design process. Over the years I’ve always shied away from creating detailed personas. Personas are ... · Shared by 69, including Adrian🇨🇭, Daniel Lawniczak, designshard, Nichole, Thomas Pleil, Matthias Lampe, Vincenzo Tremonte, Fabricio Teixeira, Dominik Grolimund, Ryan Boren, Thomas Power
UX Collective
A step-by-step guide to agnostic UX personas — free downloadable
UX Collective
7 min read · From 2019 · Don’t boot off personas just yet create age, gender, and location agnostic personas instead · Shared by 54, including Boris Périsset, Niklaus Gerber, Jacob du Toit
cobloom.com
3 Mistakes SaaS Companies Make When Defining Buyer Personas
cobloom.com
2 min read · From 2019 · Discover the 3 biggest oversights SaaS companies make when defining their buyer personas - and learn how to avoid making the same mistakes. · Shared by 105
Trending
Matt Heinz
2 Channels for Targeting Tech Personas, Part 2/2
Matt Heinz
2 min read · Aug 30th · B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. We know where to reach them... · Shared by 9, including ANTHONY IANNARINO 🇺🇸, Mike Kunkle
bleepingcomputer.com
Hackers now use ‘sock puppets’ for more realistic phishing attacks
bleepingcomputer.com
2 min read · Sep 13th · An Iranian-aligned hacking group uses a new, elaborate phishing technique involving multiple personas and email accounts to lure targets into opening malicious documents. · Shared by 8, including Tactical Tech, BleepingComputer
Voice of America
For First Time, Facebook, Twitter Take Down Pro-US Influence Operation
Voice of America
3 min read · Aug 26th · Operation used fake personas, fake followers, tactics similar to those used by campaigns originating from Russia, China · Shared by 6, including James Gingerich, @Expeflow #WorkEasier #RPA
SearchEngineJournal®
Paid Social Media: A Guide To Social Advertising Success
SearchEngineJournal®
5 min read · Aug 18th · Understanding your audience personas and craft a social advertising campaign on any platform with this essential guide. · Shared by 9, including Amy Bishop, 🇺🇦 Neal Schaffer #StandWithUkraine
More like this
CMSWire.com
How Customer Personas Fuel Good Content
CMSWire.com
6 min read · Jul 25th · Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. · Shared by 138, including ellie-kempton, 👨✈️ AA-Admiral ⚓🚀🌌, Rachel Miller | #InfluencerMarketing, 🇺🇦 Neal Schaffer #StandWithUkraine
InVision
Are personas ruining your product?
InVision
5 min read · From 2017 · Designers perhaps rely too much on personas, and use them as an excuse to not talk to real, actual users. Here's why you might want to stop using personas. · Shared by 61, including Vincenzo Tremonte, Chris Kloss, Thomas Pleil, Davy De Pauw, Thomas Power, Tris Hussey, Dominic Huang, designshard, Jacob Jarnvall, Matt, Stefan Weber, Jakub Ferenc, Niklaus Gerber
Interaction Design Foundation (IxDF)
Personas – Why and How You Should Use Them
Interaction Design Foundation (IxDF)
~13 min read · From 2016 · Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Creating personas can help you step out of yourself. It can help you to recognise that different people have different needs and expectations, and it can also help you to identify with the user you’re desi · Shared by 60, including Jacob Cass, Mark Kaigwa, Justin Mifsud, Victor Tolosa, Jakub Ferenc, UX Mastery, designshard
Nielsen Norman Group
Personas vs. Archetypes
Nielsen Norman Group
5 min read · May 16th · Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas… · Shared by 114, including Stef Walter, MeasuringU, Oliver Raduner
HubSpot
Make My Persona
HubSpot
From 2018 · Create professional, customizable buyer personas in minutes with the help of our intuitive free generator. · Shared by 87, including Nando 💪🇦🇺🇦🇷, Mark Kaigwa, Jacob du Toit, Quim, Raphael Bratschi, Laurie Wang, Scott Williams, Mike Taylor, Mohamed Azazy, Michael Musgrove, ErmanTaylan.eth, Fabricio Teixeira, Ricardo Yasuda, Dominik Grolimund, L. Taylor Banks
UX Collective
Rapid Personas: a play for your UX Playbook
UX Collective
~11 min read · Jul 7th · It’s hard to write any article about personas — the design artifact people love to hate — without a string of caveats. But, here I am… · Shared by 102, including Oliver Raduner, Zvi Talit, 👨✈️ AA-Admiral ⚓🚀🌌, Adobe XD
spotify.design
The Story of Spotify Personas
spotify.design
8 min read · From 2019 · Spotify personas are the topic of much discussion by those in the product, design and user research communities. Here, Olga Hörding, Mady Torres de Souza and Sohit Karol explain how we developed our… · Shared by 46, including ThomNagy, Kim Lawless, Tim Herbig, Michelle Boisson, Oscar MacDonald
learnuxd.io
Fixing User Personas
learnuxd.io
~12 min read · 2021-01-05 · User personas can be controversial and problematic. Is there a way to turn them into a useful resource? · Shared by 73, including Mark Kaigwa, rohit
Tom Fishburne
Creating Personas cartoon
Tom Fishburne
3 min read · 2020-12-13 · Marketers use personas as a tool to try to bring customers into the room — to help organizations be more customer-centric. They're intended to help with everything from innovation to experience design · Shared by 69, including LARRY ELKAN, Chris Heilmann, Scott Brinker, Alan See, Lee Odden - B2B Marketing, Esther Schindler, Annette Franz, CCXP
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