9 Best Articles in 2022
Nielsen Norman Group
Why Personas Fail
Nielsen Norman Group
8 min read · From 2018 · Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.
Reader View · Shared by 238, including Andreas Heer, Reto Laemmler, Rober González, Nick Floro, Raphael Raue, Christian P. Stobbe, Stefan Niemeyer, Vincenzo Tremonte, Gabriele, Bill Slawski ⚓ 🇺🇦, Antonio García, Chris {he, they}, uri0x.eth, Jacob Jarnvall, Victor Tolosa, Ron McIntyre, Andreia Costa 🇵🇹, Oriol Farré, Merkstatt, Augusto Rückert
Nielsen Norman Group
Just-Right Personas: How to Choose the Scope of Your Personas
Nielsen Norman Group
6 min read · From 2020 · Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.
Reader View · Shared by 129, including Tom Connor, Linus Basig, Oscar MacDonald, Matthias Lampe, Mark Kaigwa, tcherno, Philippe Surber, Stu Collett
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Reader View · Shared by 155, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Jakub Albert Ferenc, Clemens, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
animalz.co
Content Marketing Personas : How to Create Personas That Drive Results
animalz.co
9 min read · From 2018 · Marketing personas aren't nearly as useful as they should be. Here's a way to ensure you reach the right readers every time.
Reader View · Shared by 114, including Stephanie A Kowalski, hiten.eth, Jacob Jarnvall, Christian P. Stobbe, Mark Kaigwa, Johannes Lenz, Michael Musgrove, five5star // Design Graphique, Björn Ognibeni, Sachin Gawas, be, Stefan Diepolder, Klaus Eck, Tillmann Lang
UX Collective
The MAAD approach to personas: what UX can learn from marketing
UX Collective
7 min read · From 2019 · A practical guide for creating better UX personas, borrowing from marketing and media best practices, based on the four criteria of measurable, actionable, addressable and differentiated.
Reader View · Shared by 74, including Andrea Ausili, Christoph Wilke, Gianluca Diegoli, Niklaus Gerber, Gabriele
hondo.wtf
Personas, you don't need them
hondo.wtf
2 min read · From 2016 · There has been a lot written about using personas in the design process. Over the years I’ve always shied away from creating detailed personas. Personas are ...
Reader View · Shared by 69, including Adrian🇨🇭, Daniel Lawniczak, designshard, Nichole, Thomas Pleil, Matthias Lampe, Vincenzo Tremonte, Fabricio Teixeira, Dominik Grolimund, Ryan Boren, Thomas Power
UX Collective
A step-by-step guide to agnostic UX personas — free downloadable
UX Collective
7 min read · From 2019 · Don’t boot off personas just yet create age, gender, and location agnostic personas instead
Reader View · Shared by 54, including Boris Périsset, Niklaus Gerber, Jacob du Toit
InVision
Are personas ruining your product?
InVision
5 min read · From 2017 · Designers perhaps rely too much on personas, and use them as an excuse to not talk to real, actual users. Here's why you might want to stop using personas.
Reader View · Shared by 61, including Vincenzo Tremonte, Chris Kloss, Thomas Pleil, Davy De Pauw, Thomas Power, Tris Hussey, Matt, designshard, Jacob Jarnvall, Jakub Albert Ferenc, Dominic H, Stefan Weber, Niklaus Gerber
Interaction Design Foundation (IxDF)
Personas – Why and How You Should Use Them
Interaction Design Foundation (IxDF)
~13 min read · From 2016 · Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Creating personas can help you step out of yourself. It can help you to recognise that different people have different needs and expectations, and it can also help you to identify with the user you’re desi
Reader View · Shared by 59, including Jacob Cass, Mark Kaigwa, Justin Mifsud, Victor Tolosa, Jakub Albert Ferenc, UX Mastery, designshard
Trending
The Verge
Researchers find Amazon uses Alexa voice data to target you with ads
The Verge
4 min read · Apr 28th · Researchers tested Alexa with fake personas to see if ads followed them on the web. They did.
Reader View · Shared by 100, including luis antónio santos, Vicki Davis, wil shipley, Carissa Véliz, Steven J. Vaughan-Nichols, Mark Hasebroock, Glen Gilmore | 🌻🥽Metaverse 🕳🐇
Nielsen Norman Group
Personas vs. Archetypes
Nielsen Norman Group
5 min read · May 16th · Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas…
Reader View · Shared by 9
Ann Handley
How to Align Content to the Buyer's Journey for Increased Conversions
Ann Handley
4 min read · Mar 24th · For higher conversion rates when using content during the buyer journey, go beyond buyer personas, adapt to new expectations, and track your progress. Learn more.
Reader View · Shared by 12, including Robert Rose
Mind the Product
Beyond human-centered design by Saielle DaSilva
Mind the Product
2 min read · Apr 22nd · While we build products around personas, there are plenty of reasons why product managers should be looking at the bigger picture. In this ProductTank NZ talk, Saielle DaSilva, Head of User Experience…
Reader View · Shared by 8
More like this
HubSpot
Make My Persona
HubSpot
From 2018 · Create professional, customizable buyer personas in minutes with the help of our intuitive free generator.
Shared by 87, including Nando 💪🇦🇺🇦🇷, Mark Kaigwa, Jacob du Toit, Quim, Raphael Bratschi, Laurie Wang, Scott Williams, Mike Taylor, Mohamed Azazy, Michael Musgrove, ErmanTaylan.eth, Fabricio Teixeira, Ricardo Yasuda, Dominik Grolimund, Taylor Banks 🌻🇺🇸🇺🇦
spotify.design
The Story of Spotify Personas
spotify.design
8 min read · From 2019 · Spotify personas are the topic of much discussion by those in the product, design and user research communities. Here, Olga Hörding, Mady Torres de Souza and Sohit Karol explain how we developed our…
Reader View · Shared by 46, including ThomNagy, Kim Lawless, Tim Herbig, Michelle Boisson, Oscar MacDonald
learnuxd.io
Fixing User Personas
learnuxd.io
~12 min read · 2021-01-05 · User personas can be controversial and problematic. Is there a way to turn them into a useful resource?
Reader View · Shared by 73, including Mark Kaigwa, rohit
UX Magazine
Using Proto-Personas for Executive Alignment
UX Magazine
9 min read · From 2016 · When company executives participate in developing proto-personas, the customer's point of view will figure more prominently in strategic decisions.
Reader View · Shared by 28, including Mark Buccella, Gabriele
Tom Fishburne
Creating Personas cartoon
Tom Fishburne
3 min read · 2020-12-13 · Marketers use personas as a tool to try to bring customers into the room — to help organizations be more customer-centric. They're intended to help with everything from innovation to experience design
Reader View · Shared by 69, including LARRY ELKAN, Chris Heilmann, Scott Brinker, Alan See, Lee Odden - B2B Content & Influencer Marketing, Esther Schindler, Annette Franz, CCXP
InVision
Are personas ruining your product?
InVision
5 min read · From 2017 · Designers perhaps rely too much on personas, and use them as an excuse to not talk to real, actual users. Here's why you might want to stop using personas.
Reader View · Shared by 31, including Thomas Power, Cam, Steed Monteiro, Nir Eyal, Henning von Vogelsang, Rand Fishkin, Marc Wieland
medium.com
Replacing Personas With Characters — down the rabbit hole
medium.com
~11 min read · From 2015 · Resolving the destructive effects of Personas.
Reader View · Shared by 31, including dcancel.eth, Mark Kaigwa, Victor Tolosa, Fabricio Teixeira
articulatemarketing.com
The secret to intoxicating content: personas
articulatemarketing.com
5 min read · From 2017 · Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
Reader View · Shared by 70, including Sorin Amzu, Ron Sela, five5star // Design Graphique, Klaus Eck, Peter Wennersten, Thomas Power, Christophe Jean, Christian P. Stobbe, Miles Austin
articulatemarketing.com
How to create useful and believable marketing personas
articulatemarketing.com
3 min read · From 2017 · Far from being just another faddish marketing tool, good marketing personas can be the difference between successful content marketing and failure.
Reader View · Shared by 56, including Miles Austin, Thomas Power, Peter Wennersten, Will Preston, Matthew J. Adams, Mark Kaigwa, Igor Varyvoda, samz, Sorin Amzu, Gérard Godin, Amel Mehenaoui
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