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Horrible retention rates, dark patterns and incentivising people to abandon their carts. This is a UX analysis of HelloFresh.
A study on how Dominos (and Pizza Hut) use dark patterns, UX tricks and design psychology to overcharge customers.
How design can manipulate and coerce you into doing what websites want.
«“I think the internet has made it easier to industrialize the way in which we persuade and, in turn, manipulate and deceive each other,”»
Think you can tell a dark pattern from an ethically designed prompt? Take our quiz to find out
«dark pattern—design choices that steer people into decisions they may not have made under normal conditions.»
The mobile web is a booming place right now, which means web designers are spending lots of time trying to figure out how to win over this particular class of users. One way not to do that? Dark patterns. While your company may get some superficial and short-term gains in the process, nothing good will come from it in the long-run.
No, it's not only you—some user interfaces today intentionally want to confuse and enroll.
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