10+ Best Articles on CX
The most useful articles on CX from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 CX Articles
At a glance: these are the articles that have been most read, shared, and saved on CX by Refind users in 2023 so far.
- The State of UX in 2019
- The new customer journey
- How To Track Customer Acquisitions:
- Always solve your customer's core problems
- Why Everything Looks the Same
What is ...?
New to #CX? These articles make an excellent introduction.
A beginner’s guide to customer journey maps
A look into the makings of and reasoning behind customer journey maps.
How to ...?
How To Track Customer Acquisitions:
Customer Lifecycle, Sales Funnel, and Content Strategy
How to Create a Voice of the Customer Program
8 tips from product leaders at Figma, Etsy, Google, and more.
«Customers are genuinely happy to see their feedback incorporated into a company's product roadmap. Retention increases, loyalty increases, and NPS scores generally go up.»
How to Analyse What Customers Want
Customer behaviour and opinions contain a lot of data. This blog covers how analysing it the right way can unlock great insights about what customers want.
How to build an experience map — Medium
Shared by 370, including Christian P. Stobbe, 📁𝐦𝐫𝐯𝐧, Liza Sperling, Thomas Pleil, Clemens M. Schuster
How to Trigger Aha! Moments Across the Customer Journey
Conventional wisdom says that once you drive users to the core action of your app—the aha! moment, when they discover the value of the app for the fi
«UX guru Nir Eyal writes, “the self- destruct feature encourages timely responses, leading to a back-and-forth relay that keeps people hooked.”»
Short on time? Check out these useful short articles on CX—all under 10 minutes.
Always solve your customer's core problems
This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make…
The new customer journey
How secondary marketplaces, rentals, and web3 transform the customer journey
The Essential Components of Digital Transformation
It’s about so much more than your technology.
«What is needed is a shift in mindset, culture, and talent, including upskilling and reskilling your workforce so that they are future-ready»
How AI is changing the customer experience
AI is rapidly transforming the way that companies interact with their customers. MIT Technology Review Insights’ survey of 1,004 business leaders, “The global AI agenda,” found that customer service…
Branding is dead, CX design is king
The days of crafting brands without incorporating a CX design mindset are drawing to a close.
These are some of the most-read long-form articles on CX.
Why Everything Looks the Same
How economic globalization, generational transition, and technology converge to flatten the consumer experience
Cognitive Science and User Experience — A New Dimension of Abstract
Shared by 330, including Matthias Lampe, Jansnet, Nir Eyal, Mieke, Nico Müller 🇺🇦
The State of UX in 2019
From the tools we'll use, to our process, to the behaviors that will change the way we design — here's a list of what to expect for User Experience (UX) Design in the next year.
«reshape the reality aroun»
Propensity Model: How to Predict Customer Behavior
It is a powerful tool in the hands of firms that want to predict if customers will buy or share their contact details.
Journey Mapping is Key to Gaining Empathy
This article is for people who already have a basic understanding of journey mapping, but if you are totally new to the tool and how to…
We monitor hundreds of publications, blogs, newsletters, and news sources in CX, including:
Curated stories on user experience, usability, and product design. By @fabriciot and @caioab.
Nielsen Norman Group
User advocates offering evidence-based user experience (UX) research, training, consulting. Jakob Nielsen, Don Norman, Tog, and colleagues.
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
Smashing Magazine 🇺🇦 🏳️🌈
An online magazine for designers and web developers. Questions? We've got your back: @SmashingSupport, @SmashingConf. Curated by Iris, Vitaly and the team.
Harvard Business Review
The best ideas in business and management to help people, organizations, and economies work better.
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Which sources does Refind monitor on CX?
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