A look into the makings of and reasoning behind customer journey maps.
8 tips from product leaders at Figma, Etsy, Google, and more.
«Customers are genuinely happy to see their feedback incorporated into a company's product roadmap. Retention increases, loyalty increases, and NPS scores generally go up.»
Customer Lifecycle, Sales Funnel, and Content Strategy
Shared by 407, including Christian P. Stobbe, 📁𝐦𝐫𝐯𝐧, Liza Sperling, Thomas Pleil, Clemens M. Schuster
Customer behaviour and opinions contain a lot of data. This blog covers how analysing it the right way can unlock great insights about what customers want.
Conventional wisdom says that once you drive users to the core action of your app—the aha! moment, when they discover the value of the app for the fi
«UX guru Nir Eyal writes, “the self- destruct feature encourages timely responses, leading to a back-and-forth relay that keeps people hooked.”»
This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make…
How secondary marketplaces, rentals, and web3 transform the customer journey
It’s about so much more than your technology.
«What is needed is a shift in mindset, culture, and talent, including upskilling and reskilling your workforce so that they are future-ready»
AI is rapidly transforming the way that companies interact with their customers. MIT Technology Review Insights’ survey of 1,004 business leaders, “The global AI agenda,” found that customer service…
To stay ahead of competitors, companies need to implement a system of privileged insights: unique and relevant information about customers that competitors don’t have access to. Based on research into…
«All these insights are rolled up, aggregated, scaled, and analyzed almost in real time and turned into designs for new garments or into improved production, logistics, and marketing practices.»
How economic globalization, generational transition, and technology converge to flatten the consumer experience
Shared by 335, including Matthias Lampe, Jansnet, Nir Eyal, Mieke, Nico Müller 🇺🇦
From the tools we'll use, to our process, to the behaviors that will change the way we design — here's a list of what to expect for User Experience (UX) Design in the next year.
«reshape the reality aroun»
It is a powerful tool in the hands of firms that want to predict if customers will buy or share their contact details.
This article is for people who already have a basic understanding of journey mapping, but if you are totally new to the tool and how to…
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