10+ Best Articles on Customer Journey
The most useful articles on customer journey from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Customer Journey Articles
At a glance: these are the articles that have been most read, shared, and saved on customer journey by Refind users in 2023 so far.
What is ...?
New to #customer journey? These articles make an excellent introduction.
A beginner’s guide to customer journey maps
A look into the makings of and reasoning behind customer journey maps.
How to ...?
How to Create a Customer Journey Map to Optimize Your Campaigns
A customer journey map guides strategy and helps set campaign objectives and measure progress and results. Follow these steps to optimize your mapping for truly data-driven marketing.
How To Track Customer Acquisitions:
Customer Lifecycle, Sales Funnel, and Content Strategy
How to Conduct Research for Customer Journey Mapping
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
How to Create a Customer Journey Map
Here is how to create a Customer Journey Map — a visual interpretation from an individual’s perspective of their relationship with an organization.
Short Articles
Short on time? Check out these useful short articles on customer journey—all under 10 minutes.
The new customer journey
How secondary marketplaces, rentals, and web3 transform the customer journey
UX Mapping Methods Compared: A Cheat Sheet
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.
7 Ways to Analyze a Customer-Journey Map
Evaluate your journey map to identify low and high points, failures to set expectations, unnecessary or too long steps, channel transitions, and moments of truth. Use this information to find…
When and How to Create Customer Journey Maps
Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.
Long Articles
These are some of the most-read long-form articles on customer journey.
The ultimate guide to customer journey mapping
Journey mapping may seem complex, especially if you trying to do it in the group workshop. This article will give you a powerful tool and…
Why Better Customer Journey Maps Will Improve Your Customer Experience
CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
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Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
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