10+ Best Articles on Customer Journey
The most useful articles on customer journey from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Customer Journey Articles
At a glance: these are the articles that have been most read, shared, and saved on customer journey by Refind users in 2023 so far.
What is ...?
New to #customer journey? These articles make an excellent introduction.
A beginner’s guide to customer journey maps
A look into the makings of and reasoning behind customer journey maps.
How to ...?
How to Create a Customer Journey Map to Optimize Your Campaigns
A customer journey map guides strategy and helps set campaign objectives and measure progress and results. Follow these steps to optimize your mapping for truly data-driven marketing.
How To Track Customer Acquisitions:
Customer Lifecycle, Sales Funnel, and Content Strategy
How to Conduct Research for Customer Journey Mapping
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
How to Create a Customer Journey Map
Here is how to create a Customer Journey Map — a visual interpretation from an individual’s perspective of their relationship with an organization.
Short Articles
Short on time? Check out these useful short articles on customer journey—all under 10 minutes.
The new customer journey
How secondary marketplaces, rentals, and web3 transform the customer journey
UX Mapping Methods Compared: A Cheat Sheet
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.
7 Ways to Analyze a Customer-Journey Map
Evaluate your journey map to identify low and high points, failures to set expectations, unnecessary or too long steps, channel transitions, and moments of truth. Use this information to find…
When and How to Create Customer Journey Maps
Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.
Long Articles
These are some of the most-read long-form articles on customer journey.
The ultimate guide to customer journey mapping
Journey mapping may seem complex, especially if you trying to do it in the group workshop. This article will give you a powerful tool and…
Why Better Customer Journey Maps Will Improve Your Customer Experience
CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Customer Journey, including:
Nielsen Norman Group
User advocates offering evidence-based user experience (UX) research, training, consulting. Jakob Nielsen, Don Norman, Tog, and colleagues.
MarketingProfs
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
UX Collective
Curated stories on user experience, usability, and product design. By @fabriciot and @caioab.
CMSWire.com
The leading community of customer experience practitioners. Sister to @GetReworked. Join us live at CMSWire CONNECT | May 10-12, 2023 in Austin, TX #cwconnect
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on customer journey?
We monitor hundreds of sources on customer journey, including Nielsen Norman Group, MarketingProfs, UX Collective, CMSWire.com, and many more.
Can I submit a link?
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