Learn how Apple and Meta use psychology and UX to collect your data while creating an illusion of privacy.
This step-by-step case study shows you how to design a high-converting paywall (freemium or trial) without relying on unethical dark patterns or shady tactics.
This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.
Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.
Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.
After talking with thousands of product teams, we've discovered seven wide-spread pitfalls that slow teams down and impact product quality. Check it out!
This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.
Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.
This offboarding case study shows how Typeform's cancellation experience could be improved. You'll also learn a key retention strategy that can reduce churn.
Writing engaging lifecycle emails is tough, considering an average person gets 121 emails/day. Make sure you respect people's inboxes with this technique!
A complete list of cognitive biases and design principles with tons of examples, checklists and quizzes to help you improve your user experience.
This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).
Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.
Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.
This story shows the problem with most NPS surveys. Learn how to increase the response rate of your surveys and get better customer insights.
In this case study, we look at how simple psychological & UX strategies can help the messaging app, Signal, boost its revenues ethically.
This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Assessment Quiz.
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