Digital Product Design
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Often, people understand Digital Product Design just as the fancy part of a solution. Drawing pictures or telling developers how things should be – before the agile development. But that’s only one part of many. Digital Product Design is a continuous process of researching, learning, iterating, and designing people-centric and tangible solutions.
Johannes is a product and service designer working at the intersection of people, technology, and business. He helps clients discover problems worth solving, ship the corresponding solutions efficiently, and support gathering insights for continuous iterations.
- Why Product Thinking is the next big thing in UX Design and 11 other articles
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Marty Cagan discovered that many agile projects fail because of poor design. Sometimes, designs were built in design-only silos before handing them off, sometimes because design-adaptions were made during sprints. By integrating a dual-track-agile setup consisting of a discovery, focussing on prototypes and early validation, and a delivery stream, focussing on releasable software, product development will be way more efficient and effective.