Digital Product Design

Johannes Dornisch
Johannes Dornisch
Digital Product Design & Innovation | Service Design | Product Management | Digital Transformation — Football Lover, Husband & Dad

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Often, people understand Digital Product Design just as the fancy part of a solution. Drawing pictures or telling developers how things should be – before the agile development. But that’s only one part of many. Digital Product Design is a continuous process of researching, learning, iterating, and designing people-centric and tangible solutions. 


Johannes is a product and service designer working at the intersection of people, technology, and business. He helps clients discover problems worth solving, ship the corresponding solutions efficiently, and support gathering insights for continuous iterations.


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  • Why Product Thinking is the next big thing in UX Design and 11 other articles
  • Average reading time: 5 minutes
  • Topics covered: ux, design, ui, design systems, product thinking
  • Read or listen to articles
  • From experts like Brad Frost, Airbnb Design, Luke Wroblewski, and more
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Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

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Marty Cagan discovered that many agile projects fail because of poor design. Sometimes, designs were built in design-only silos before handing them off, sometimes because design-adaptions were made during sprints. By integrating a dual-track-agile setup consisting of a discovery, focussing on prototypes and early validation, and a delivery stream, focussing on releasable software, product development will be way more efficient and effective. 

Johannes Dornisch

Almost an oldie, but definitely a goldie: «Out of sight, out of mind» has one of the leading design principles. Even more importantly, in mobile-first solutions. If people don’t see things, they don’t interact. 

Johannes Dornisch

Design Systems almost became a standalone discipline in Digital Design. And it all started with that. Brad Frost’s hands-on and pragmatic solutions how to declutter incoherent patterns and make components tangible for development. 

Johannes Dornisch

Digital product design is one of the most dynamic areas in the world. Technology possibilities are sheer limitless; algorithms are eating the world, and mobile-phones bridge virtual and physical realities seamlessly. All of that changes people's behavior, and people's behavior influences the other way around, also affecting business and culture. 


Digital Product Design is a crucial discipline in digital transformation by making technology tangible for people and support organizations learning from peoples usage. That's why designing for Digital Products for me is one of the most exciting jobs in the world. I hope you enjoyed reading and are almost as excited as I am about this topic. 


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Johannes Dornisch