What is Good Product Strategy?
“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We had lea
«Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities.»
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«Great product companies have four things in common: a clear product vision; a product strategy; a set of priorities; and a way to measure outcomes.»
WTF is Strategy?
Do you understand what planning and executing a product development strategy truly entails? In this helpful article, product development expert Vince Law works to clarify the concept of “strategic thinking.” Law explains strategy’s importance and offers a practical framework that contextualizes and defines strategy within the overall product development timeline. Law also offers general and specific examples of the framework and thus, strategic thinking, in action. getAbstract recommends this article to project leaders looking to better understand how to develop and execute strategy.
«Mission: This is a statement that describes the problem you are setting out to solve, typically including who you are solving it for.»
Some advice from Jeff Bezos
Jeff Bezos stopped by our office yesterday and spent about 90 minutes with us talking product strategy. Before he left, he spent about 45 minutes taking general Q&A from everyone at the office. During one of his answers, he shared an enlightened observation about people who are “right …
«the smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved.»
How to Create an Efficient Product Strategy
A product strategy acts as a map to keep your design process on track. Click here to learn how to develop a robust and efficient strategy for your projects.
«even before you start to create something, you need to have a deep understanding of your target audience—their wants and needs. The latter is especially important.»
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