How to Build a Successful Product Strategy

David Bauer
Product and content strategy at Refind | Journalist | Chef de Cuisine at http://weeklyfilet.com 📨✨

Take a deep dive into How to Build a Successful Product Strategy with this hand-curated series of 10 time-tested articles and videos from around the web. We’ll guide you through, one link per day, in the app or in your inbox.

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Product strategy is what connects your organization's vision with an actual roadmap. Thus, it's crucial that it answers the right questions and operates on right right level of detail. This Deep Dive will provide insights on what it takes to come up with and implement a successful product strategy.


David Bauer works at Refind on product and content strategy. He is a journalist and has developed and worked on product strategy for a range of organisations.


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  • How To Design a Bulletproof Product Strategy and 9 other articles and videos
  • Average reading time: 7 minutes
  • Topics covered: product management, startups, product design, product, products
  • Includes summaries by getAbstract
  • Read or listen to articles
  • From sites like Journal, HackerNoon, a16z, and more
  • You want to learn something new and are looking for a good, compact introduction.
  • You want to sharpen your skills on something you got into recently.
  • You want to catch up on a topic that has been in the news lately.
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Level up!
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🧠✨
Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

How does it work?

Day 1
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Day 10
Level up!

Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

We’ll guide you through, one link per day, in the app or in your inbox.

Deep Dives come in bites that are short enough to fit in your day...

...but add up to a satisfying learning experience.

Let's jump right into this topic with something every good product person knows, yet has a story to tell when they failed at it.

David Bauer

A brief, yet rich overview of what product strategy is all about, by one of the foremost experts on product strategy.

David Bauer

Once you've seen these illustrations, you will remember how to tell mission, vision, strategy and roadmap apart.

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Especially valuable in this article: The checklist of attributes your product strategy needs.

David Bauer

A classic. Originally published more than 15 years ago, so it should be read with that in mind.

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«People who were right a lot of the time were people who often changed their minds»

David Bauer

That's it, I hope this Deep Dive was useful to you and you will find ways to apply this knowledge in your own professional context. To go even deeper, I highly recommend Marty Cagan's classic book «Inspired: How to Create Tech Products Customers Love» (originally published in 2008, updated in 2017).


If you're looking for a good newsletter to keep up with all things product, I recommend the one by the Silicon Valley Product Group (which Cagan founded), and the one by the Department of Product. And of course, now that you've completed this Deep Dive, Refind's algorithm knows that you're highly interested in product strategy and will serve you relevant new links on it in your daily picks whenever available.

David Bauer

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