The internet and Wall Street are buzzing about the success of Pokémon Go, Nintendo’s first high-profile foray into mobile gaming. Nintendo’s market cap has grown by over $10 billion, as its shares surged 50% since its launch July 7th. It took five hours from launch to reach the top downloaded spot in the iPhone app store and […]
This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make…
If you're a product manager or a designer, you've probably heard the phrase "Keep it simple and straightforward." But do you know where this advice comes from? Or why is it so important to design? The…
In today's post, Simón Muñoz speaks about one of the most prevalent issues when creating products: overengineering them.
«It doesn’t matter how perfect your design or implementation is if you never see it working because you go broke before.»
Doing things and letting them fail. It might sound strange but I came to realize that mistakes are the key to success and excellence, not its enemy.
In her second post for Mind the Product, Naimeesha Murthy, Product Leader and Founder of Products by Women explains community-led product development, and why it is important to build a thriving…
“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail. Doing this allows you to have high-level conversations over the direction of the user’s journey, rather than get distracted by specific visuals or wording. An example of this would be using paper and pen, and uploading photos to a tool like Invision. A high-level prototype is quick and rough
Why Products Fail One of the main reasons why products fail is because they don't meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid In order to achieve product-market fit, we need a model to really understand it. My Product-Market Fit Pyramid consists of five layers. It a
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