10 Best Articles on Product Strategy
The most useful articles on product strategy from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Product Strategy Articles
At a glance: these are the articles that have been most read, shared, and saved on product strategy by Refind users in 2023.
Videos
Watch a video to get a quick overview.
Product Strategy is About Saying No
Intercom's Des Traynor at Business of Software Conference 2013, Boston, MA talking about why Product strategy is mostly about saying no. Funny, thought provoking…
What is ...?
New to #product strategy? These articles make an excellent introduction.
What is Good Product Strategy?
“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We had lea
«Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities.»
How to ...?
How To Design a Bulletproof Product Strategy
Anytime a company consistently ships product faster than the average, people will assume they are doing something heroic.
«Great product companies have four things in common: a clear product vision; a product strategy; a set of priorities; and a way to measure outcomes.»
How to Create an Efficient Product Strategy
A product strategy acts as a map to keep your design process on track. Click here to learn how to develop a robust and efficient strategy for your projects.
«even before you start to create something, you need to have a deep understanding of your target audience—their wants and needs. The latter is especially important.»
Short Articles
Short on time? Check out these useful short articles on product strategy—all under 10 minutes.
Product Strategy: Overview
Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them. But, how do we decide which problems they should solve? Answering…
«So many of the companies I meet have a goal (like doubling revenue), and they have a product roadmap (the tactics), yet no product strategy to be found.»
Good Product Manager/Bad Product Manager
Warning: This document was written 15 years ago and is probably not relevant for today’s product managers. I present it here merely as an example of a useful training document. Good product managers…
«Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence.»
Rediscover the Forgotten art of Product Strategy
As a product manager, what can you do to ensure you give your product strategy the attention it needs? Tanya Cordrey shares her ideas for nurturing a strong product strategy.
«make the problem bigger. This means that the teams can come up with the most imaginative and impactful solutions.»
Some advice from Jeff Bezos
Jeff Bezos stopped by our office yesterday and spent about 90 minutes with us talking product strategy. Before he left, he spent about 45 minutes taking general Q&A from everyone at the office. During one of his answers, he shared an enlightened observation about people who are “right …
«the smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved.»
Long Articles
These are some of the most-read long-form articles on product strategy.
The Product Strategy Stack
Ravi Mehta Ravi is a Reforge Partner, creator of the Product Leadership program, and leads Product Strategy . Ravi was the CPO at Tinder, Product Dir at Facebook, and VP Product at Tripadvisor.
«Difficulty prioritizing is often a strategy issue, not an execution issue.»
WTF is Strategy?
Do you understand what planning and executing a product development strategy truly entails? In this helpful article, product development expert Vince Law works to clarify the concept of “strategic thinking.” Law explains strategy’s importance and offers a practical framework that contextualizes and defines strategy within the overall product development timeline. Law also offers general and specific examples of the framework and thus, strategic thinking, in action. getAbstract recommends this article to project leaders looking to better understand how to develop and execute strategy.
«Mission: This is a statement that describes the problem you are setting out to solve, typically including who you are solving it for.»
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