- I’m Sorry, But Those Are Vanity Metrics
- Why Churn Rates Can Spike When Your SaaS Startup Experiences Hypergrowth
- On Measuring: Company Metrics, Team KPIs, and OKRs
- TAD — How to measure the success of your app — Medium
- What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?
Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…
Featured guest author: Erica Louie! Making a case for OKRs and the importance of Team KPIs.
In Rethinking Customer Churn Rate & LTV/CAC, Thibaud Clement illuminates a counter-intuitive concept about churn. The faster you increase your growth rate (acceleration rate), the higher the churn…
YC Continuity Partner Anu Hariharan breaks down the important metrics we look for when we’re evaluating a startup’s business model and common mistakes to avoid when measuring them.
Introducing TAD — a unifying metric for mobile value creation
After three decades of leading data teams at companies like LiveOps, Netscape and ReadyForce, Looker founder and CTO Lloyd Tabb's biggest learning isn’t what you would expect — or want to hear: You’re measuring the wrong metrics. We all are.
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