The Best Articles in Saas
The most useful articles and videos in Saas from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Saas Articles
At a glance: these are the articles that have been most read, shared, and saved in Saas by Refind users in 2023 so far.
- What is Product Led Growth? How to Build a Software Company in the End User Era
- How companies use dark patterns to keep you subscribed
- Frameworks
- The Question Every CEO is Asking: What is Our Generative AI Strategy?
- How to Simplify Your Marketing Funnel: Seeing the Unit Cost Forest for the Conversion Rates Trees
Videos
Watch a video to get a quick overview.
How to price your product | Naomi Ionita (Menlo Ventures)
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built p...
Product-led growth B2B companies succeed if they master this first step
Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and...
Taxi mafias, cash vaults & 100% MoM growth: The story of SEA’s biggest startup
Kevin Aluwi is the co-founder and former CEO of Gojek. With over 2.7 million drivers and over 3 billion orders completed, Gojek is the biggest startup in Ind...
What I learned as a 2x startup founder of Clearbit & Reflect
Alex MacCaw is the 2x startup founder behind Clearbit and Reflect. Clearbit being a B2B data enrichment API for sales & marketing teams and Reflect being a B...
10 lessons on bootstrapping a $200m business
Patrick Campbell is the founder and CEO of ProfitWell, which he bootstrapped and sold for over $200 million. In this special episode, we explore 10 big ideas...
What is ...?
New to Saas? These articles make an excellent introduction.
What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?
Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…
What is Product Led Growth? How to Build a Software Company in the End User Era
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
How to ...?
How to create a high-converting SaaS sales demo—a step-by-step guide
Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.
How To Navigate Product Management Specializations
In the tech world, the Design, Engineering, Marketing, and Sales functions have each had specialities for years. But, Product Management has not yet defined specialities . This leads people to think a…
How to Present an Operating Plan to your Board
I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…
How to Instill a Growth Mindset in Your Company
Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is the sole aim for most businesses.
How to use webpage intent to identify ready-to-buy accounts
Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.
Trending
These links are currently making the rounds in Saas on Refind.
The GTM guide to building SaaS channel partnerships
Fundamentals on building SaaS channel partnerships that help software businesses extend their market reach, grow revenue, and deliver more value to customers.
How Vanta Achieved PMF
A distinct approach to validating SaaS ideas. A Failory newsletter issue, published in Sep 14, 2023.
3 misconceptions that will kill your PLG strategy
Free-trials, product's responsibility and no sales.
why most SaaS companies fail at activation
The top 3 mistakes + how to fix them
How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy
The hub & spoke content model is known for SEO benefits, but most SaaS companies don’t realize that it also greatly aids buyer journeys. Get our playbook here.
Short Articles
Short on time? Check out these useful short articles in Saas—all under 10 minutes.
Understanding the B2B SaaS Content Marketing Flywheel
Unlock the potential of the B2B SaaS content marketing flywheel. Optimize your customer journey, retain customers, and drive growth with this powerful cyclical model.
How companies use dark patterns to keep you subscribed
Unsubscribing should be easy. It’s not.
How to Simplify Your Marketing Funnel: Seeing the Unit Cost Forest for the Conversion Rates Trees
Let’s say you’re a CEO. You don’t come from a marketing background. At every quarterly business review (QBR) and board meeting, your marketing head presents a chart like this: What happens next? More…
4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing
Curious to know how generative AI will affect your job or business? We break down four ways AI will shape B2B SaaS and provide tips from SMEs
Long Articles
These are some of the most-read long-form articles in Saas.
The Question Every CEO is Asking: What is Our Generative AI Strategy?
In our conversations with enterprise customers, genAI companies, and CSPs, 3 questions have emerged that can inform your generative AI strategy.
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
The Wisdom of Patrick Collison
A newsletter for the ambitious. Learn from the world's best founders through deep dives sent every Sunday.
The top metrics for vertical SaaS companies
The beauty and chaos of vertical SaaS
Podcasts
On the go? Listen to these Podcasts and audio in Saas.
In Depth: How Retool reached $2M in ARR before launch by focusing on developers — David Hsu…
Show In Depth, Ep How Retool reached $2M in ARR before launch by focusing on developers — David Hsu - Nov 10, 2022
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Saas, including:
Bill Gurley
VC @benchmark, Investor: @grubhub, @zillow, @uber, @stitchfix, @nextdoor, @glassdoor, @hacker0x01, @solvhealth, @roverdotcom, @instawork Trustee @sfiscience
Mark Suster
2x entrepreneur. Sold both companies (last to @salesforce). Now @UpfrontVC looking to invest in passionate entrepreneurs.
hiten.eth
CEO at Nira (@niradotcom). Started @CrazyEgg & KISSmetrics. Building SaaS businesses for 20+ years. Customer obsessed. Early adopter. Always grateful 🙏🏽🖼️
andrew chen
a16z GAMES FUND ONE. Investing in games, AI, VR/AR, metaverse, and the future of entertainment!
Tomasz Tunguz
Venture capitalist at @theoryvc. Student of Startups. Author of Winning with Data http://amzn.to/1UQAMSr. Author of http://tomtunguz.com
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in Saas?
We follow dozens of thought leaders in Saas, including Bill Gurley, Mark Suster, hiten.eth, andrew chen, Tomasz Tunguz.
Missing a thought leader? Submit them here
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