The Best Articles in Saas

Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.

I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…

In the tech world, the Design, Engineering, Marketing, and Sales functions have each had specialities for years. But, Product Management has not yet defined specialities . This leads people to think a…

Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.

In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how…

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Mar 1, 2023 SHARE ↓ I read 1,000 investor reports last year. It’s part of my job. Along the way I’ve learned a few things I’d like to share — from the very basics to some that may surprise you. Why…

Customer retention and loyalty are the two most important stages of customer lifecycle management because it’s a source of steady growth in good economic times and bad.

Intent-based marketing is a way for businesses to target the right prospects at the right time. Learn how to successfully start this method in our comprehensive guide.

Here's how Netflix doubled sign-ups to their ad-tier with one simple design tweak.

Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...

Tracking the right sales metrics can help you measure performance and set the right goals. Learn what sales metrics you should track in this guide.

Cierra LoflinJanuary 9, 2023Case studies are social proof for SaaS companies. Airbnb has reviews, Uber has ratings, and you have case studies. It's almost certainly your highest leveraged and most…

For a long time, exponential growth was an expectation for successful SaaS companies. Now, in this economic environment, growing sustainably might just be the new “name of the game”. We spoke with…

Benchmarks for B2B companies, based on a16z data and investing team expertise.

Learn the 6 product-led models along with their pros, cons, risks, & best scenarios. With real-world examples, so you can see them in action.

In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code…

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.

From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. Now a Partner at First Round, she shares tactical tidbits on what she’s learned about about scaling…

«What area of the business would you say this company is behind on, given its stage?’»

We analyzed 150+ onboarding experiences. Here are the best user onboarding examples of product-led companies doing it right.

‎Show In Depth, Ep How Retool reached $2M in ARR before launch by focusing on developers — David Hsu - Nov 10, 2022