9 Best Articles in 2022
a16z.com
16 Startup Metrics | Andreessen Horowitz
a16z.com
10 min read · From 2015 · We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the…
Journal
Why Trello Failed to Build a $1 Billion+ Business
Journal
~11 min read · From 2017 · In 2011, Joel Spolsky launched his company Fog Creek’s new product at TechCrunch Disrupt called Trello. It looked a lot like a whiteboard…
medium.com
Understanding Customer Acquisition Costs — Growth Hacking, Marketing and Venture Capital
medium.com
5 min read · From 2015 · The framework VCs use
medium.com
Slack’s $2.8 Billion Dollar Secret Sauce — Medium
medium.com
6 min read · From 2015 · How Slack stole a multi-billion dollar market by becoming everyone’s favorite sassy robot sidekick.
dozendigital.com
The Ultimate Customer Acquisition Checklist
dozendigital.com
From 2016 · Dozen Digital is a full-stack marketing group with an emphasis on agility,
data and execution
medium.com
Improve your landing page by learning from the best
medium.com
5 min read · From 2018 · A breakdown of the latest trends in SaaS landing pages and how you can use them in your own designs.
Julian Shapiro
Startup Growth 🎯
Julian Shapiro
7 min read · From 2017 · Learn how to acquire users through ad campaigns, A/B testing, and content marketing.
a16z
16 More Startup Metrics
a16z
~19 min read · From 2017 · A few weeks ago, we shared some key startup metrics (16 of them, to be exact) that help investors gauge the health of a business when investing in it. But to repeat ourselves for a moment: Good…
andrewchen.eth
How startups die from their addiction to paid marketing
andrewchen.eth
5 min read · From 2018 · [Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less. A familiar story: […]
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openviewpartners.com
The 3 Pricing Strategy Options
openviewpartners.com
5 min read · Jan 3rd · Value management and pricing strategy consultant Steven Forth breaks down the three pricing strategy options: grow, skim, or follow.
lauraroeder.com
Exactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too)
lauraroeder.com
~14 min read · Jan 24th · At the end of 2021, I sold my bootstrapped SaaS business MeetEdgar.
First Round
Usage-based? Hybrid? Tiered? Which pricing model is right for you? — Stripe’s Jeanne DeWitt Grosser
First Round
Jan 27th · In this episode with Jeanne DeWitt Grosser, Head of Americas Revenue and Growth at Stripe, we dive super deep into all things pricing — including the pros and cons of usage-based pricing, exploring…
SaaStr
Meritech: The Average SaaS Company IPO's at $225m in ARR. And is No Longer in the Bay…
SaaStr
1 min read · Jan 13th · The late-stage VC firm Meritech put together its annual SaaS report here and it slices the data in a few interesting ways. A few tidbits of particular
SaaStr
30+ Tough Learnings from Losing a Top Customer
SaaStr
9 min read · Jan 12th · On both SaaStr University and Twitter, we had 30+ founders, CEOs and execs share their top, tough learnings from losing one of their top customers. There
christiangarrett.substack.com
The Payback Period Heuristic
christiangarrett.substack.com
~18 min read · Jan 19th · Heuristics, like rules, are meant to be broken
