10+ Best Articles on Churn
A reading list of the best and most useful articles on churn from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Churn Articles
At a glance: these are the articles that have been most read, shared, and saved on churn by Refind users in 2022.
- A Dozen Lessons on Growth
- New data shows losing 80% of mobile users is normal, and why the best apps do better
- Trying To Reduce Churn Rate? Avoid These 3 Common Myths
- Why Churn Rates Can Spike When Your SaaS Startup Experiences Hypergrowth
- Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty
What is ...?
New to #churn? These articles make an excellent introduction.
What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?
Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…
How to ...?
Short Articles
Short on time? Check out these useful short articles on churn—all under 10 minutes.
Why Customers Churn: Top 8 Causes of Churn
Churn happens for many different reasons. Check out the 8 top reasons for customer churn, and actionable tips to crush your churn rate and skyrocket your revenue.
Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty
Customer churn can kill your profits. Here are 10 ways you can reduce churn and build loyalty, and which team should take responsibility for the initiative.
Why Churn Rates Can Spike When Your SaaS Startup Experiences Hypergrowth
In Rethinking Customer Churn Rate & LTV/CAC, Thibaud Clement illuminates a counter-intuitive concept about churn. The faster you increase your growth rate (acceleration rate), the higher the churn…
New data shows losing 80% of mobile users is normal, and why the best apps do better
Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile […]
Customer Churn Analysis: Why Analyzing Churn Is So Important
Stop churn from eating away at your revenue with customer churn analysis. Learn how to analyze your churn before it kills your business.
Long Articles
These are some of the most-read long-form articles on churn.
Trying To Reduce Churn Rate? Avoid These 3 Common Myths
Did you know that not all churn is bad? Or that improving your retention rate is a lot more impactful? Let's bust 3 of the most common churn rate myths!
A Dozen Lessons on Growth
A growth team has the “responsibility to measure, understand and improve the flow of users in and out of the product and business. That’s the role of growth.” “A finance team by definition measures…
Manage Customer Success to Reduce Churn
The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. To do this, they have to ensure that their customers are happy. That means making sure they …
WTTE-RNN - Less hacky churn prediction
22 Dec 2016 (How to model and predict churn using deep learning) Mobile readers be aware: this article contains many heavy gifs Churn prediction is one of the most common machine-learning problems in…
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Churn, including:
Tomasz Tunguz
Venture capitalist. Student of Startups. Author of Winning with Data http://amzn.to/1UQAMSr. Author of http://tomtunguz.com
Ahrefs
We make awesome SEO tools, powered by seriously big data. Check out our free SEO course: https://ahrefs.com/academy/seo-training-course 🔥
Sales Hacker
The Smartest Community of B2B Sales Professionals on the Planet: We're ushering in the future of sales! #Sales #Community #Leadership #SaaS
Reforge
Reforge is the world’s leading career development platform for top-tier professionals in tech. Fall 2022 Cohort enrollment opens Aug 15th.
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Every day Refind picks 5 links from around the web for every user, tailored to the user’s interests. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
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The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on churn?
We monitor hundreds of sources on churn, including Tomasz Tunguz, Ahrefs, Sales Hacker, Reforge, and many more.
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