10+ Best Articles on Churn

The most useful articles on churn from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.

On this page

Top 5 Churn Articles

At a glance: these are the articles that have been most read, shared, and saved on churn by Refind users in 2023 so far.

  1. A Dozen Lessons on Growth
  2. New data shows losing 80% of mobile users is normal, and why the best apps do better
  3. Why Churn Rates Can Spike When Your SaaS Startup Experiences Hypergrowth
  4. Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty
  5. Customer Churn Analysis: Why Analyzing Churn Is So Important

What is ...?

New to #churn? These articles make an excellent introduction.

How to ...?

Short Articles

Short on time? Check out these useful short articles on churn—all under 10 minutes.

Long Articles

These are some of the most-read long-form articles on churn.

Related Topics


We monitor hundreds of publications, blogs, newsletters, and news sources in Churn, including:

Tomasz Tunguz profile image

Tomasz Tunguz

Venture capitalist at @theoryvc. Student of Startups. Author of Winning with Data http://amzn.to/1UQAMSr. Author of http://tomtunguz.com

Ahrefs profile image


We make awesome SEO tools, powered by seriously big data. Sign up for our free weekly newsletter: http://ahrefs.com/newsletter 🌟

Sales Hacker profile image

Sales Hacker

The Smartest Community of B2B Sales Professionals on the Planet: We're ushering in the future of sales! #Sales #Community #Leadership #SaaS

Reforge profile image


Reforge is the leading solution for advancing your career in Product and Growth.

What is Refind?

Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.

How does Refind curate?

It’s a mix of human and algorithmic curation, following a number of steps:

  1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
  2. In addition, our users save links from around the web using our Save buttons and our extensions.
  3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
  4. Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
  5. Our algorithm uses these internal signals to refine the selection.
  6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

How does Refind detect «timeless» pieces?

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

How many sources does Refind monitor?

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Which sources does Refind monitor on churn?

We monitor hundreds of sources on churn, including Tomasz Tunguz, Ahrefs, Sales Hacker, Reforge, and many more.

Can I submit a link?

Indirectly, by using Refind and saving links from outside (e.g., via our extensions).

How can I report a problem?

When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com

Who uses Refind?

200k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.

Is Refind free?

Yes, it’s free!

How can I sign up?

Head over to our homepage and sign up by email or with your Twitter or Google account.