10+ Best Articles on Churn
The most useful articles on churn from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Churn Articles
At a glance: these are the articles that have been most read, shared, and saved on churn by Refind users in 2023.
- A Dozen Lessons on Growth
- New data shows losing 80% of mobile users is normal, and why the best apps do better
- Why Churn Rates Can Spike When Your SaaS Startup Experiences Hypergrowth
- Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty
- Customer Churn Analysis: Why Analyzing Churn Is So Important
What is ...?
New to #churn? These articles make an excellent introduction.
What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?
Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…
How to ...?
Short Articles
Short on time? Check out these useful short articles on churn—all under 10 minutes.
Why Customers Churn: Top 8 Causes of Churn
Churn happens for many different reasons. Check out the 8 top reasons for customer churn, and actionable tips to crush your churn rate and skyrocket your revenue.
Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty
Customer churn can kill your profits. Here are 10 ways you can reduce churn and build loyalty, and which team should take responsibility for the initiative.
Why Churn Rates Can Spike When Your SaaS Startup Experiences Hypergrowth
In Rethinking Customer Churn Rate & LTV/CAC, Thibaud Clement illuminates a counter-intuitive concept about churn. The faster you increase your growth rate (acceleration rate), the higher the churn…
New data shows losing 80% of mobile users is normal, and why the best apps do better
Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile […]
Customer Churn Analysis: Why Analyzing Churn Is So Important
Stop churn from eating away at your revenue with customer churn analysis. Learn how to analyze your churn before it kills your business.
Long Articles
These are some of the most-read long-form articles on churn.
Trying To Reduce Churn Rate? Avoid These 3 Common Myths
Did you know that not all churn is bad? Or that improving your retention rate is a lot more impactful? Let's bust 3 of the most common churn rate myths!
A Dozen Lessons on Growth
A growth team has the “responsibility to measure, understand and improve the flow of users in and out of the product and business. That’s the role of growth.” “A finance team by definition measures…
Manage Customer Success to Reduce Churn
The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. To do this, they have to ensure that their customers are happy. That means making sure they …
WTTE-RNN - Less hacky churn prediction
22 Dec 2016 (How to model and predict churn using deep learning) Mobile readers be aware: this article contains many heavy gifs Churn prediction is one of the most common machine-learning problems in…
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