The Best of Dave Kellogg
8 most popular Dave Kellogg articles, as voted by our community.
Principal of Dave Kellogg Consulting, EIR at Balderton Capital, and author of Kellblog. See FAQ for disclaimers. RT != endorsement. Ad hominen = block.
Dave Kellogg on Finance
My Thoughts on the SVB Meltdown
Looks like I picked the wrong week to be off-grid in Argentina. When I came back on-grid last night, I quickly discovered that the world, or more precisely, my Silicon Valley business world, had…
Dave Kellogg on Future
Kellblog Predictions for 2023
Complete version, see note  for details. Yikes, I’m a few weeks later than usual and now slipping into February, so let’s jump right into our ninth annual predictions post before it’s too late to…
Dave Kellogg on Sales
How to Present an Operating Plan to your Board
I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…
These are some all-time favorites with Refind users.
Ten Questions Founder CEOs Should Always Be Able to Answer About Their Startups
I’m working with more early-stage companies these days (e.g., pre-seed, seed, seed-plus ) and one of the things I’ve noticed is that many founders cannot clearly, succinctly, and confidently answer…
A Missive to Marketing: Impose Simplicity
Markets are complex. Customers are complex. Products are complex, sometimes very. Heck, the world is complex. What’s a marketer to do? Great marketing is about making things simple. We do tha…
Are You Counting Payments as Renewals?
Enterprise SaaS has drifted to a model where many, if not most, companies do multi-year contracts on annual payment terms. How did we get here? Most enterprise SaaS products are high-consideration…
Book Review of Good Strategy, Bad Strategy by Richard Rumelt
Good Strategy, Bad Strategy by UCLA Anderson professor Richard Rumelt is by far my favorite book on strategy. In this post I’ll explain why I love this book, provide an overview of Rumelt…
Marketing is Too Important to be Left to the Marketing Department
It was HP co-founder, David Packard, of all people, who came up with one of my all-time favorite quotes on marketing, specifically that “marketing is too important to be left to the marketing…
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