The Best Articles in Sales
The most useful articles and videos in Sales from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Sales Articles
At a glance: these are the articles that have been most read, shared, and saved in Sales by Refind users in 2023.
- How to win a negotiation, with former FBI hostage chief Chris Voss
- Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
- Email Subject Lines for Sales: Try These 5 Steps and 48 Templates
- 5 tips to writing emails that will always get you a reply
- 13 Sales Objections You Can Overcome Easily Through Content
Videos
Watch a video to get a quick overview.
How to win a negotiation, with former FBI hostage chief Chris Voss
Negotiation isn’t about logic & reason. It’s about emotional intelligence, explains former FBI hostage negotiator Chris Voss.Subscribe to Big Think on YouTub...
Pricing philosophy
Chapter 76 from the book “Your Music and People”. Go to https://sive.rs/m for more.
How to price your product | Naomi Ionita (Menlo Ventures)
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built p...
Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
Pete Kazanjy is the author of Founding Sales: The Early Stage Go-to-Market Handbook and the founder of Modern Sales Pros, an invite-only peer learning commun...
5 tips to writing emails that will always get you a reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»
How to ...?
How to create a high-converting SaaS sales demo—a step-by-step guide
Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.
How to Present an Operating Plan to your Board
I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…
How to use webpage intent to identify ready-to-buy accounts
Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.
How To Get People To Buy Your Product
Five proven strategies for how to get people to buy your product including tips on value proposition, pricing, and consumer psychology.
«People prefer to pay up front because it’s painful to have a debt hang over them and to pay for something after they’ve already enjoyed it.»
How to increase NRR with Customer Success qualified leads (CSQLs) and strategic operations
Learn how top enterprises drive market-leading NRR by consistently discovering new value and expansion opportunities through CSQLs and strategic operations.
Trending
These links are currently making the rounds in Sales on Refind.
Sales
The longer you go in your career, the more you’re in sales.
«Accountability is something that people like in the abstract and mostly for others. But it’s critical to avoid systems where people cover up mistakes and shortcomings»
Your guide to product-led sales
🔥 Figma and Hex's Jesus Requena on how to pair sales and PLG
Short Articles
Short on time? Check out these useful short articles in Sales—all under 10 minutes.
13 Sales Objections You Can Overcome Easily Through Content
Learn how to uncover, affirm, and overcome objections to buying your solution.
An Underused Strategy: Truly High Value Drip Marketing to Prospects
https://twitter.com/jasonlk/status/1684934255988875264?s=61&t=faMoL5vKN90kTyksECbt_g So there’s a strategy I really only see a handful of vendors
Customer Success Is Broken. Here’s How to Fix It.
Refocus your customer success org on driving customer health, and you'll unlock significant—and efficient—revenue growth in your post sales org.
Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
Learn how Steve Jobs managed to sway the world using simple yet powerful persuasion strategies that you can apply in your own life.
Key Elements of a Sales Enablement Content Strategy
Empower sellers with compelling sales enablement content to pique buyer interest and boost win rates. Discover the essentials of a solid content strategy.
Long Articles
These are some of the most-read long-form articles in Sales.
Email Subject Lines for Sales: Try These 5 Steps and 48 Templates
A guide to email subject lines for sales you can start using today for better open rates. Follow these 5 steps and try one of 48 templates.
The Startup’s Guide to Customer Advocacy
Customer advocacy is more than just case studies. Kalina Bryant (formerly of Asana, Talkdesk and Marketo) shares tactical advice for turning customers into advocates, with tailored pointers for…
Best 150+ Sales Tools: The Complete List for 2023 (Updated)
It takes a lot to succeed in sales. You need empathy, grit, and drive. You need to know your customers intimately. You need to resiliently bounce back from rejection. You need to know when to talk and…
How to Build an Evergreen Sales Funnel
Learn what an evergreen sales funnel is, what the benefits are, and how to build one for continuous, steady revenue.
The GTM guide to building SaaS channel partnerships
Fundamentals on building SaaS channel partnerships that help software businesses extend their market reach, grow revenue, and deliver more value to customers.
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Sales, including:
Gary Vaynerchuk
Family First. CEO of @Vaynermedia. 🐈⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
Mark Suster
2x entrepreneur. Sold both companies (last to @salesforce). Now @UpfrontVC looking to invest in passionate entrepreneurs.
hiten.eth
CEO at Nira (@niradotcom). Started @CrazyEgg & KISSmetrics. Building SaaS businesses for 20+ years. Customer obsessed. Early adopter. Always grateful 🙏🏽🖼️
Tomasz Tunguz
Venture capitalist at @theoryvc. Student of Startups. Author of Winning with Data http://amzn.to/1UQAMSr. Author of http://tomtunguz.com
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in Sales?
We follow dozens of thought leaders in Sales, including Gary Vaynerchuk, Neil Patel, Mark Suster, hiten.eth, Tomasz Tunguz.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
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When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
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