The Best Articles in Sales
The most useful articles and videos in Sales from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Sales Articles
At a glance: these are the articles that have been most read, shared, and saved in Sales by Refind users.
Videos
Watch a video to get a quick overview.
How to hit revenue targets in a recession
Sahil Mansuri is the CEO of Bravado, the world’s largest online sales community. Sahil is passionate about sales, and his experience dates all the way back t...
Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
Pete Kazanjy is the author of Founding Sales: The Early Stage Go-to-Market Handbook and the founder of Modern Sales Pros, an invite-only peer learning commun...
How to price your product | Naomi Ionita (Menlo Ventures)
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built p...
5 tips to writing emails that will always get you a reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»
How to ...?
How to create a high-converting SaaS sales demo—a step-by-step guide
Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.
How to Present an Operating Plan to your Board
I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…
How To Get People To Buy Your Product
Five proven strategies for how to get people to buy your product including tips on value proposition, pricing, and consumer psychology.
«People prefer to pay up front because it’s painful to have a debt hang over them and to pay for something after they’ve already enjoyed it.»
How to use webpage intent to identify ready-to-buy accounts
Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.
How To Make Content a More Effective Part of Your Sales Funnel
Follow these five steps to build a stronger bridge between your content marketing and sales – Content Marketing Institute
Trending
These links are currently making the rounds in Sales on Refind.
8 ways to improve remote sales culture
From promoting work-life balance to better leveraging your tech stack, here are 8 ways to improve your company's remote sales culture.
«Use your CRM to track activity metrics, such as the number of new leads added, emails sent, and cold calls made»
8 Steps to Build a High-Converting Lead Generation Funnel
Need more leads for your business? Learn how to build a high-converting lead generation funnel so you can find new customers and grow your business.
How To Write A Case Study That Wins Clients & Influences People (+ Examples & Templates)
Cierra LoflinJanuary 9, 2023Case studies are social proof for SaaS companies. Airbnb has reviews, Uber has ratings, and you have case studies. It's almost certainly your highest leveraged and most…
The Complete Guide to Sales Metrics
Tracking the right sales metrics can help you measure performance and set the right goals. Learn what sales metrics you should track in this guide.
Setting Your B2B Sales Strategy in a Downturn
Large companies (especially in the tech sector) are conducting layoffs and cutting costs. For sales teams selling to clients in cost-cutting mode, this requires new tactics. B2B sellers must recognize…
Short Articles
Short on time? Check out these useful short articles in Sales—all under 10 minutes.
How 'Sharing In Public' Led Me To My First Customers [Zero Paid Advertising]
Hello! Who are you and what business did you start?Hey folks! My name is Dominik Sobe and I am the solo founder of multiple bootstrapped and profitable software products which are all run under my…
The three layers of your martech stack
Learn how to keep your go-to-market tools coordinated and focused on ICP prospects.
Steve Blank Mapping the Unknown – The Ten Steps to Map Any Industry
A journey of a thousand miles begins with a single step Lǎozi 老子 I just had lunch with Shenwei, one of my ex-students who had just taken a job in a mid-sized consulting firm. After a bit of catch…
«I just got handed a project to help our firm enter a new industry – semiconductors. They want me to map out the space so we can figure out where we can add value»
5 Skills Every Salesperson Needs to Succeed
A study of more than 20,000 job listings for salespeople posted between 2019 and 2022 reveal many of the attributes that have always been crucial for success in this field, such as communication…
Is Outbound Worth It For Product-Led Growth (PLG) Companies?
We know cold outbound works. But is it worth it for product-led growth (PLG) companies? We explore 4 answers from PLG leaders.
Long Articles
These are some of the most-read long-form articles in Sales.
Email Subject Lines for Sales: Try These 5 Steps and 48 Templates
A guide to email subject lines for sales you can start using today for better open rates. Follow these 5 steps and try one of 48 templates.
29 Psychological Tricks To Make You Buy More
This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior.
Cold Outreach 101: How to Send Better Cold Emails
When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.
Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone
At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives…
Product Led Growth
What's product led growth? Find out how the fastest growing software companies use this approach to increase user acquisition, conversion and expansion.
«Growth Rates. For typical SaaS companies, high growth is key. But our data suggests that PLG businesses often have lower growth rates than their peers until they reach the $10M ARR mark—after which the inverse is true»
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Sales, including:
Gary Vaynerchuk
Family First. CEO of @Vaynermedia. 🐈⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports
Mark Suster
2x entrepreneur. Sold both companies (last to @salesforce). Now @UpfrontVC looking to invest in passionate entrepreneurs.
Neil Patel
Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
hiten.eth
CEO at Nira (@niradotcom). Started @CrazyEgg & KISSmetrics. Building SaaS businesses for 20+ years. Customer obsessed. Early adopter. Always grateful 🙏🏽🖼️

Leo Polovets
GP @SusaVentures🦍 (seed VC in Robinhood, Flexport, Stord, Mux, Andela + more). Prev: Caltech; 2nd eng @ LinkedIn; Google. Freethinker. #Bitcoin is freedom.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Sales, including:
ANTHONY IANNARINO 🇺🇸
Scribo, ergo sum Sign up for the VIP Newsletter at http://bit.ly/3vUpbch Text Me: +16144124118
a16z
we invest in software eating the world http://a16z.com/portfolio/ http://a16z.com/podcasts/
Sales Hacker
The Smartest Community of B2B Sales Professionals on the Planet: We're ushering in the future of sales! #Sales #Community #Leadership #SaaS
SaaStr
#BlackLivesMatter. World’s 🌍 largest community for B2B founders, execs & VCs. ➡️http://saastr.com. Learn to scale faster at ▶️http://SaaStrUniversity.com
OpenView
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
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We follow dozens of thought leaders in Sales, including Gary Vaynerchuk, Mark Suster, Neil Patel, hiten.eth, Leo Polovets.
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