9 Best Articles in 2021
Visual Capitalist
29 Psychological Tricks To Make You Buy More
Visual Capitalist
20+ min read · 2020-09-21 · This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior.
Andrew Chen 🇺🇸
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Andrew Chen 🇺🇸
~17 min read · From 2018 · Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
The New York Times
Behind a Secret Deal Between Google and Facebook
The New York Times
7 min read · Jan 17th · Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents.
Harvard Business Review
Replacing the Sales Funnel with the Sales Flywheel
Harvard Business Review
9 min read · From 2018 · Is your company losing energy, or gaining momentum?
Stripe
Software as a Service pricing
Stripe
20+ min read · From 2018 · Stripe Atlas’ guide to pricing and packaging for low-touch SaaS businesses
WSJ MoneyBeat
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
WSJ MoneyBeat
6 min read · From 2017
Stripe
Stripe Atlas: Getting Your First 10 Customers
Stripe
~15 min read · From 2017 · Scrappily start your sales strategy (say that five times fast).
First Round
The Three Frameworks You Need to Kick-start Sales
First Round
~19 min read · From 2016 · TalentIQ VP of Sales Whitney Sales offers three indispensable exercises for startups seeking to build their early sales function and tally their first deals.
Neil Patel
The New Way to Chat With Your Visitors
Neil Patel
7 min read · 2020-03-31 · Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses…
New this week
Take a deep dive
Recently popular
ANTHONY IANNARINO 🇺🇸
Your Sales Strategy is Plagued by a Poorly-Trained Team
ANTHONY IANNARINO 🇺🇸
4 min read · Mar 31st · The Gist: There are three primary competitive strategies a business can pursue: lowest price, best product, or customer intimacy. Both the lowest price and best product strategies are designed to…
ANTHONY IANNARINO 🇺🇸
Sales Is Constantly Evolving: How to Keep Up
ANTHONY IANNARINO 🇺🇸
4 min read · Apr 18th · The Gist: Many clients stick with the status quo, becoming immune to change until they have more information and greater certainty. Disruptive, accelerating change requires a greater sense of…
davidabrock
“Nothing Happens Until Someone Sells Something”
davidabrock
2 min read · Apr 5th · We all say this, “Nothing happens until someone sells something.” I don’t know how many times I’ve used that expression. I was reminded of it reading an article the other day. I started reflecting on…
ANTHONY IANNARINO 🇺🇸
How Variability in Your Inputs Creates Variability in Your Sales Results
ANTHONY IANNARINO 🇺🇸
4 min read · Apr 8th · The Gist: Different salespeople have different character traits, competencies, and vulnerabilities. Variability in your inputs drives variability in your sales results. A critical input with enormous…
Mike Weinberg
4 Simple Ways for Sales Leaders to Stay Sharp in 15 Minutes Per Day
Mike Weinberg
2 min read · Apr 18th · I was recently asked a great question while on a call with (an American) executive in Japan who is going through the Sales Management. Simplified. Video Coaching Series. He asked what he could do in…
davidabrock
“I’d Love To Learn More About Your Business….”
davidabrock
2 min read · Apr 20th · Daily, I get inundated with emails, texts, social media messages: “I’d love to learn more about your business and hiring needs….”“Let me know how I can help you…”“Can we collaborate in some way? We…
