New this week
Entrepreneur
5 Ways PR Wins at Generating B2B Sales
Entrepreneur
4 min read · May 14th · B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy.
Reader View · Shared by 5
John Jantsch
Why Call Tracking Metrics Matter To Your Marketing Efforts
John Jantsch
2 min read · May 11th · Marketing Podcast with Todd and Laure Fisher In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife
Reader View · Shared by 8, including Jeff Bullas
Rest of World
China’s latest marketing trend: salesbots pretending to be your friend
Rest of World
5 min read · May 5th · “I need to treat them like customers, but also friends.”
Summary · Reader View · Shared by 44, including Theodora (Theo) Lau - 劉䂀曼 🌻, Harold Sinnott 📱📲 #SAPSapphireOrlando, ipfconline 🇺🇦, Brian Ahier
theproductperson.substack.com
The Good-Better-Best Approach to Pricing
theproductperson.substack.com
2 min read · May 8th · Hey, Nick here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue. Here’s an article for you today… The…
Reader View · Shared by 76
saleshacker.com
5 Ways Sales Leaders Use Email Signatures to Generate Business
saleshacker.com
4 min read · May 10th · Use email signature smartly as lead generation machine to generate new business. Find out how sales rep can make these small changes and impact the conversion rate.
Reader View · Shared by 78
Recently popular
Harvard Business School
When Negotiating a Price, Never Bid with a Round Number
Harvard Business School
5 min read · May 6th · Investors who offer “precise” bids for company shares yield better outcomes than those who offer round-number bids, according to research by Petri Hukkanen and Matti Keloharju.
Reader View · Shared by 592, including Leo Polovets
saleshacker.com
5 Ways Sales Leaders Use Email Signatures to Generate Business
saleshacker.com
4 min read · May 10th · Use email signature smartly as lead generation machine to generate new business. Find out how sales rep can make these small changes and impact the conversion rate.
Reader View · Shared by 78
theproductperson.substack.com
The Good-Better-Best Approach to Pricing
theproductperson.substack.com
2 min read · May 8th · Hey, Nick here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue. Here’s an article for you today… The…
Reader View · Shared by 76
Rest of World
China’s latest marketing trend: salesbots pretending to be your friend
Rest of World
5 min read · May 5th · “I need to treat them like customers, but also friends.”
Summary · Reader View · Shared by 44, including Theodora (Theo) Lau - 劉䂀曼 🌻, Harold Sinnott 📱📲 #SAPSapphireOrlando, ipfconline 🇺🇦, Brian Ahier
SaaStr
Gong: The #1 Reason Top Sales Reps Leave Is For a Promotion
SaaStr
1 min read · Apr 8th · There's always a 50% chance that manager you need to hire already works for you Double check that your top ICs aren't ready — Jason ✨BeKind✨ Lemkin #ДобісаПутіна (@jasonlk) February... Continue…
Reader View · Shared by 14, including Jason ✨BeKind✨ Lemkin #ДобісаПутіна
John Jantsch
Why Call Tracking Metrics Matter To Your Marketing Efforts
John Jantsch
2 min read · May 11th · Marketing Podcast with Todd and Laure Fisher In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife
Reader View · Shared by 8, including Jeff Bullas
Entrepreneur
5 Ways PR Wins at Generating B2B Sales
Entrepreneur
4 min read · May 14th · B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy.
Reader View · Shared by 5
All-time favorites
Harvard Business School
When Negotiating a Price, Never Bid with a Round Number
Harvard Business School
5 min read · May 6th · Investors who offer “precise” bids for company shares yield better outcomes than those who offer round-number bids, according to research by Petri Hukkanen and Matti Keloharju.
Reader View · Shared by 592, including Leo Polovets
Visual Capitalist
29 Psychological Tricks To Make You Buy More
Visual Capitalist
20+ min read · 2020-09-21 · This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior.
Reader View · Shared by 458, including Chris Brogan/Chief of Staff, Swebliss, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, Pippa Malmgren, Matthias Lampe, Jochen Burkhard, Damien de France 🌍 🕊️🇺🇦, Beate Jordaan, Vladimer Botsvadze, Lisa Gualtieri, Caden Jiang, Andreas Staub, Evan Kirstel the $B2B Techfluencer, Neil Hart 💙, Nicolas Babin #AmazonPartner
TED-Ed
5 tips to writing emails that will always get you a reply
TED-Ed
2021-12-06 · Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
Shared by 448, including Jose I. Velaz Suarez, Marius Bleuer, Phillip Murphy
The Atlantic
The Four-Letter Code to Selling Just About Anything
The Atlantic
20+ min read · From 2016 · What makes things cool?
Reader View · Shared by 307, including 🍔🍺📚, Tom Connor, Lorenz König, Dave Nussbaum, Daniel Bentes, Philippe Gauvin, Merkstatt, Jane, Klaus Eck, Bilal Aslam, M.G. Siegler, APKYP, Adriano Latorre, Christof Dugarry, Jake Cohn, Christian Fauteux, Bjorn Larsen, Gökçe Ozan Toptaş, Neil Lee, Nir Eyal
Andrew Chen 🇺🇸
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Andrew Chen 🇺🇸
~17 min read · From 2018 · Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
Reader View · Shared by 267, including Colin Jones, Quim, Tillmann Lang, Jonathan Kogan, Brad Engel, Mark Kaigwa, designshard, Mariella Petrigni 🌍 Translator, Chris Schultz ✌️, JD Prater, Andreas Heer, Philippe Gauvin, Klaus Eck, Gio Tiongson, Inês Santos Silva, Adrian🇨🇭, Walid Ark, Shawn Venasse, ̗̀ ̗̀Manuel Marquina
The New York Times
Behind a Secret Deal Between Google and Facebook
The New York Times
7 min read · 2021-01-17 · Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents.
Reader View · Shared by 228, including Craig Brown, PhD, Oren Etzioni, Carlos Jonay Suárez Suárez, John Battelle, Christian Müller, DHH, Azeem Azhar, 🟣 Antonio Vieira Santos #FutureOfWork, Faik Ersoy, Evan Kirstel the $B2B Techfluencer, Lelio Simi, Rasmus Kleis Nielsen, Felix Salmon, Matt Navarra, Katja Evertz, Bjorn Larsen, Cory Doctorow, Dirk Spannaus, Stig Ørskov, rogerverhoeven
Harvard Business Review
Replacing the Sales Funnel with the Sales Flywheel
Harvard Business Review
9 min read · From 2018 · Is your company losing energy, or gaining momentum?
Reader View · Shared by 174, including Christian P. Stobbe, Quim, Scott Brinker, Thomas Pleil, Jay West, Tom Connor, 🟣 Antonio Vieira Santos #FutureOfWork, Mariella Petrigni 🌍 Translator, Mark Kaigwa, Mark Roberge, Brian Halligan, Thomas Telandro, Andreas Von Gunten, Isabel Steinhoff, Brian Solis - briansolis.eth, 🌻 Laura Fitton (she/her) 🌻
joshspector.com
How To Get People To Buy Your Product
joshspector.com
6 min read · Jan 13th · Five proven strategies for how to get people to buy your product including tips on value proposition, pricing, and consumer psychology.
Reader View · Shared by 165, including Jonathan Kogan, Josh Spector
Stripe
Software as a Service pricing
Stripe
20+ min read · From 2018 · Stripe Atlas’ guide to pricing and packaging for low-touch SaaS businesses
Reader View · Shared by 149, including Oleg Baskov, Nando 💪🇦🇺🇦🇷, Agustin, Zain Fathoni, Jeff Chang, Kunal Bhatia (in NYC till 5/22), Marcus Kuhn, Marvin “Polymath but really Just Generalist” Liao, Klaus Eck, Mark Kaigwa, Thomas Wong, Aske Behrsin, Leo Polovets
