9 Best Articles in 2021
Visual Capitalist
29 Psychological Tricks To Make You Buy More
Visual Capitalist
20+ min read · 2020-09-21 · This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior.
Andrew Chen 🇺🇸
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Andrew Chen 🇺🇸
~17 min read · From 2018 · Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
The New York Times
Behind a Secret Deal Between Google and Facebook
The New York Times
7 min read · Jan 17th · Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents.
Harvard Business Review
Replacing the Sales Funnel with the Sales Flywheel
Harvard Business Review
9 min read · From 2018 · Is your company losing energy, or gaining momentum?
Stripe
Software as a Service pricing
Stripe
20+ min read · From 2018 · Stripe Atlas’ guide to pricing and packaging for low-touch SaaS businesses
WSJ MoneyBeat
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
WSJ MoneyBeat
6 min read · From 2017
Stripe
Stripe Atlas: Getting Your First 10 Customers
Stripe
~15 min read · From 2017 · Scrappily start your sales strategy (say that five times fast).
First Round
The Three Frameworks You Need to Kick-start Sales
First Round
~19 min read · From 2016 · TalentIQ VP of Sales Whitney Sales offers three indispensable exercises for startups seeking to build their early sales function and tally their first deals.
Neil Patel
The New Way to Chat With Your Visitors
Neil Patel
7 min read · 2020-03-31 · Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses…
